is WordPress or Shopify better for SEO?


    In spite of eCommerce’s consistent development over the years, the figures are predicted to skyrocket in 2023. According to report by e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide in the year 2021. This figure is forecast to grow by 56 percent over the next few years, reaching about 8.1 trillion dollars by 2026.


    Shopify and WordPress are the two most popular e-commerce systems, therefore most businesses must decide between them when going digital. They both have their benefits and drawbacks, so the crucial question is: Should I use Shopify or WordPress for SEO?

    Shopify vs WordPress SEO

    Shopify SEO and WordPress SEO

    There is no simple answer to this. To put it simply, “it depends.” Either one of them is a solid and dependable eCommerce platform that helps millions of people every day.

    Both are almost equivalent in many respects, making it difficult to choose between them. However, there are significant SEO-related distinctions between them.

    That’s why it’s crucial that you compare Shopify and WordPress’ search engine optimization features before making a final decision.

    So that you may make an educated decision about which platform is ideal for you, this post will compare Shopify vs WordPress just in terms of SEO. 

    Important factors to consider while selecting Shopify vs WordPress for SEO

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    1. Title Tags, Meta Descriptions, and Header Tags are all modifiable

    Since WordPress is more adaptable and contains more accessible plug-ins, you will have a greater say over the various aspects of your site that contribute to your SEO. Shopify gives you access to a lot of the nuts and bolts, and you can modify a great deal of the more serious things, but you don’t get full control like you would with WordPress.

    2. Effective URL optimization and straightforward 301 redirects

    Shopify is an option to consider if you’re looking for a content management system (CMS) that will improve your site’s search engine ranking thanks to its fast loading times and user-friendly design, which also accentuates 301 redirects. WordPress, on the other hand, is a popular choice among site owners due to its lower cost and extensive SEO customization options.

    What is Shopify SEO?

    What is Shopify SEO

    Shopify has become a leading eCommerce platform, serving upwards of a million users across the globe. Shopify development businesses provide a solution that works effectively out of the box with little modification and is geared squarely at people who lack technical expertise. There are also a lot of users who have the question; is Shopify better than WordPress? Here are some things to consider;

    You also like | Is Shopify good for SEO?

    Advantages of Shopify SEO

    Advantages of Shopify SEO

    1. Incredibly rapid page loads 

    Furthermore, 53% of consumers would abandon the site if it took more than three seconds to open, making load speed a crucial ranking factor for Google. Shopify excels in this regard since its e-commerce sites often load quicker than those built with WordPress, WooCommerce, or other self-hosted solutions. 

    Also Read | Increase your page speed

    For two main reasons, it is the case. As a first step, Shopify’s design is built around programs that aren’t as heavy or demanding on system resources. In addition, its backend server technology allows for scalability in computing to guarantee a premium performance for all Shopify-hosted businesses.

    2. Includes SSL certificates

    A Shopify SSL certificate is included in your monthly price even if you don’t register your domain with them. As a consequence, all shops may feel safe using industry-standard SSL encryption, without which they risk severe SEO penalties. You may avoid spending a lot of money on an SSL certificate, and your site will be safer and perform better in search engine optimization thanks to SSL encryption.

    3. Mobile-friendly design from the ground up

    With mobile devices replacing desktop computers as the primary means of Internet access, an eCommerce shop that is optimized for mobile usage is essential. If your site isn’t optimized for mobile devices, you’ll fall significantly in Google’s search engine rankings.

    Shopify’s mobile-friendly theme framework makes it easy to optimize your site for mobile users. In essence, they guarantee that your shop will perform well in mobile search engine results.

    4. There are search engine optimization applications accessible

    When it comes to search engine optimization, your online business might benefit from a number of apps available in Shopify’s app store. You won’t find a more practical program than the Avada SEO Suite.

    5. Enhanced CSS with HTML5 coding

    Shopify’s highly-optimized CSS and HTML5 code are, finally, one of its primary benefits. Shopify’s Liquid proprietary CSS editor offers more customization options than WooCommerce’s standard editor. Shopify-powered online businesses may enjoy quicker loading times and improved customer experience because of this significant level of SEO-optimized code.

    Disadvantages of Shopify SEO

    Disadvantages of Shopify SEO

    1. Fewer individualized options

    Shopify’s users are unable to modify the platform’s SEO settings, unfortunately. The fact that it’s designed so that it’s as user-friendly as possible means that more experienced web designers won’t be satisfied if they attempt to further optimize the site with technical SEO enhancements.

    2. Restricted capacity for blog posting

    One cannot overestimate the importance of content for search engine optimization. Google gives a lot of weight to the quality of your site’s content when determining where to place it in search results, so it seems sensible that providing rich and compelling material would have a direct influence on your SEO scores.

    When compared to WordPress, Shopify’s blogging capabilities are severely lacking. While you can add a blog to your Shopify site, it will look more like an afterthought and won’t have the robust capabilities that WordPress blogs have. In the end, WooCommerce is likely to have a substantial edge over your SEO material.

    Also, Read | Improve Your Blog’s Search Rankings

    3. Limited URL structure customization

    Having a well-organized system of URLs for your site’s links is essential. Google will punish your online shop’s rankings if you choose a URL structure that is disorganized or unclear. Shopify’s lack of flexibility in URL customization stands in stark contrast to WooCommerce.

    4. Fewer resources for handling structured data

    Another often-overlooked but very important aspect of SEO is the capability to optimize your website for Google structured data (a major driver for rich search results snippets). Shopify’s META tag editing features are adequate, however, the platform lacks in-depth structured data support.

    5. More costly

    The price of each platform should be considered in any Shopify vs. WooCommerce comparison. It’s true that Shopify isn’t inexpensive, with the starting plan costing $29 per month. You pay more for convenience, but you can’t tweak your SEO as you can with WooCommerce, so it’s not really worth it.

    What is WordPress SEO?

    What is WordPress SEO

    WooCommerce is a free plugin for the self-hosting platform WordPress. Users may build highly personalized online shops with the help of this platform. Although both the platform and the WooCommerce plugin are at no cost to you, many of the additional capabilities you’ll want are only available via the purchase of separate licenses from independent developers. WordPress is not quite as user-friendly as Shopify, but in exchange, it gives online shop owners a lot of leeway in terms of design and functionality—especially if it comes to search engine optimization.

    Advantages of WooCommerce SEO

    Advantages of WordPress SEO

    1. Easily modifiable, search engine optimization-friendly code

    Search engine optimization (SEO) was a primary focus throughout the development of WooCommerce. When compared to Shopify’s limited access, the abundance of plugins makes modifying your platform’s design simple and quick, allowing for more SEO optimization.

    2. URLs optimized for search engines

    WordPress makes it simple to adjust the underlying code of your permalink URL so that it conforms to Google’s standards. WooCommerce shops, on the other hand, may have neat, top-level domain structures, unlike Shopify, which requires that all second-level pages be under the site name/page link structure.

    Also, read | Checklist for Creating SEO-Friendly URL Structure

    3. There is a plethora of search engine optimization plugins

    If you’re using WordPress for your online shop, you may take use of the Yoast SEO plugin. For good reason, Yoast has become the most popular search engine optimization (SEO) tool in the world. In comparison to other SEO tools, Yoast is head and shoulders above the rest because of its comprehensive customization options, including renaming, meta-detailing, and picture compression/optimization/database access.

    4. Abundant help for snippets

    For your online shop’s content to be shown as rich snippets in search results, you’ll need the kind of structured data that WordPress is famous for providing.

    5. Powerful aid for blog writers

    WordPress was originally designed to be a blogging platform, and it has steadily improved over the years. When you run your shop on WordPress, you get SEO benefits and blog features that Shop users can only aspire to.

    Disadvantages of WooCommerce SEO

    Disadvantages of WordPress SEO

    1. Need more knowledge of SEO on a manual basis

    WooCommerce has a steeper learning curve than Shopify if you lack technical expertise. In spite of Shopify’s best efforts to simplify the process of opening an online shop, inexperienced users who aren’t familiar with managing self-hosted WordPress installations may rapidly get frustrated.

    2. The CSS and mobile optimization of themes is a manual process

    While the framework itself is very search engine optimization (SEO) friendly, the great majority of WooCommerce-compatible themes are not optimized for mobile use. You may either search for a highly optimized theme (which often comes with a higher licensing charge) or attempt to optimize the theme yourself, which may not be viable depending on the theme’s design.

    3. Site performance that is slower than average

    Shopify’s primary benefit is increased site performance, thanks to both its reduced coding and well-optimized server infrastructure. In contrast, a WooCommerce shop that is hosted on your own server is vulnerable to slow loading times caused by issues with the hosting server, site plugins, picture compression, database optimization, and other variables. In this regard, Shopify triumphs over WooCommerce in terms of site speed.

    Shopify vs WordPress

    Shopify vs WordPress


    Shopify has a 7-day free trial period, and then this forcing option starts from $ 29 and goes all the way to $299 per month. On the other hand, WordPress is free to use.

    Ease of use

    Shopify is very easy to use and requires no technical expertise. Although WordPress is easy to use, setting it up might require some technical expertise


    While Shopify has 80 plus free and paid themes, WordPress has more than 4000 templates that you can download and use.


    Shopify offers users 2400 plugins that can be used, however, WordPress kicks it up a notch with more than 58,000 free and paid plugins.


    Shopify is ideal for e-commerce, while WordPress requires additional plug-ins

    Customer support

    Shopify has 24/7 dedicated customer support while WordPress has none whatsoever. 


    There is no simple solution. There has been an ongoing WooCommerce vs. Shopify eCommerce SEO argument for years, and the winner ultimately depends on your specific requirements. Both offer different strengths and weaknesses when it comes to search engine optimization, so your decision should be based on how technically savvy you are.

    If you’re looking for a simple platform with built-in SEO features, Shopify is the way to go. You can get by with very little tweaking to make your shop functional. Even while you can optimize for broad search terms, you won’t be able to be more specific.

    Go with WordPress if you need a flexible and user-friendly content management system with solid support. Although the learning curve will be steeper and the process more time-consuming, the increased SEO power is well worth the investment.


    Q1. Is WordPress superior for search engine optimization? 

    To summarize, WordPress is a great platform for search engine optimization. In contrast, WordPress is limited only by how effectively the individual pages are optimized for search engines. Because there is nothing you can’t do to optimize your WordPress site with a clean, fast theme, a few plugins, and a little hard work repairing what needs to be addressed.

    Q2. When should you utilize WordPress vs. Shopify?

    In general, e-commerce stores should use Shopify, whereas bloggers should use WordPress. Shopify was designed specifically for online stores, so it has all the features you’d expect (and more) from an e-commerce platform. Shopify allows you to create a blog much like WordPress.

    Q3. Compared to WooCommerce, is Shopify better for search engine optimization?

    WooCommerce has been built from the bottom up with search engine optimization (SEO) in mind. When compared to Shopify’s restricted access to your site’s architecture, the plugins provide you far more leeway to improve your site’s SEO.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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