For most people, the speed of the pages of their website is usually a reflection of their internet service provider. But never really considered an internal problem. Indeed, download speed and internet packages certainly play a role in how fast your site loads. But there is a separate list of factors that determine how your content appears in the browser.
In 2010, Google determined that page speed was an important aspect of how users visit a website. As a result, they included it in their ranking factors, which now dramatically affect the way your website appears in the SERPs. Nearly half of all internet consumers expect a web page to load in less than 2 seconds. While Google experts believe that an optimized website is worth the first place.
These numbers are supported by countless studies that show that the speed of a page can lead to serious losses in transactions. All this, only because of the extra loading time. Potential customers are frustrated and abandon a purchase in the online shopping cart.
That’s why we’ve chosen to look at page speed from a small business perspective and give you the resources to review your website.
What factors determine the speed of pages?
It is usually impossible for the owner of a website to know what prevents their pages from loading efficiently. In general, each of the following can contribute to your speed.
- Your Web Host: If you host your website on a cheap platform, this could be the first mistake. Avoid this error and choose a quality web host like LWS for example.
- Large images: There is a big difference between the resolution needed for printing and the screen-based image. Large file sizes can be compressed to eliminate unnecessary data.
- External Media: Integrating Youtube videos and other content is a great idea. But make sure the size of the video is perfect.
- Disabling optimization for some browsers/devices: Your website behaves differently on every web browser and device. Although this is not necessarily a problem most of the time. However, if your site works very well on Google Chrome but not optimally on Safari, your ranking will take a hit.
- Too many ads: Affiliation is an effective way to pay. But be careful not to put too many ads. They can slow down the speed of your site considerably.
- Your theme: If you use WordPress or another CMS, the theme you have chosen may have a complex coding that will slow down the speed of your website.
- Web language used: If your HTML or CSS coding is too heavy, it will reduce the speed of your page.
How to determine if your website is loading slowly?
There are several accredited Web tools used by SEO companies in India that will help you find the weak points of your website.
My first recommendation is PageSpeed Insight from Google. This site will allow you to know the improvements to bring to your website. And so to get a better ranking on the search engine.
Other resources for analyzing the speed of your pages, you can find Google Webmaster Tools. That lets you know the download time of your website month by month. Or the Google Analytics plugin for WordPress.
What factors impact the loading speed?
- Your host: you have what you pay. In the long run, a cheap deal can penalize the speed of your pages. Choose the right host based on the size of your business and your site.
- Images that are too heavy: images that are too heavy to load can really reduce your loading speed. This reality is often due to data added in the comments of the images or to a lack of compression. Prefer images to the PNG file that do not require too much detail for logos and JPEG for photos.
- Integrated external media: external video-type media are very qualitative but can very much impact your loading time. To save time, you can host the videos on your server.
- Unsuitable browsers, plugins and applications: you should test your website under each browser because they do not all load your website in the same way. In addition, Flash-based applications can seriously reduce your loading speed.
- Too much advertising: Beyond simply annoying your visitors, integrating too many ads has the disadvantage of slowing down your site.
- Your theme: very sophisticated themes contain a lot of effects that can penalize the performance of your website.
- Widgets: Some social buttons or comment boxes have a negative impact on the loading speed.
- Too dense a code: if your HTML/CSS is not efficient or too dense, it will decrease the speed of your pages.
The best things to do for your SEO
In order to comply with Google’s best practices for the speed of your pages, implement the following practices:
- Enable compression
- Reduce redirects
- Optimizing browser caching
- Improve server response time
- Use a content distribution network
- Optimize images
You now know how to optimize your web pages to make them faster. You can call on best SEO companies in India at IndeedSEO to have a complete analysis of your website.