You can’t afford to put off SEO for your online shop. When compared to traditional marketing methods like advertisements and Influencer marketing, SEO has very low overhead costs. Can you rank well using Shopify? In this post, we’ll take a look at the pros and cons of Shopify’s search engine optimization features.
We want you to receive adequate knowledge from this post to confidently select the best eCommerce software for your needs.
Can you Rank Well using Shopify?
On the whole, it is correct. Everything you need to know about SEO is already built into Shopify. Numerous tools and applications are already included to help search engines find and grade your site. On top of all that, it’s the easiest eCommerce platform to optimize for search engines.
However, when SEO specialists go further into optimizing their online shop, Shopify reveals certain restrictions. Shopify’s lack of openness makes it less adaptable and customizable than competing platforms.
And so, does Shopify facilitate search engine optimization? It all comes down to how you go about promoting your company. Do you plan on using SEO to help your company succeed? Is cutting-edge Search Engine Optimization something you’ll need? Learn exactly what Shopify SEO can and cannot do to help you determine the requirements of your company.
What Shopify Can Do?: SEO-Friendly Shopify Features
1. Sitemap XML generation
XML sitemaps help search engines better grasp the organization of your online shop. This will make it easier for the search engine spider to index your site.
An XML sitemap is created for your site in Shopify and can be accessed at yoursitedomain/sitemap.xml. You will be all set after you have submitted your sitemap to the Search Console of Google and verified your domain.
2. Put in place permanent redirects (301s)
It’s not a good idea to switch URLs after you’ve established a solid online presence via them. Because updating a link eliminates its brand name from search engine results. If you find any broken links, though, you’ll want to update them without losing any of the value associated with the previous URLs. So, make some fresh URLs and fill them with engaging material; then, point all the broken links to the fresh URLs. That’s why 301 redirects are so helpful for search engine optimization.
This functionality is safe for Shopify users to utilize.
The 301 Redirect from Shopify
To instruct search engines on which pages to explore and which ones to ignore, use the Robots.txt file. To get high search engine rankings, it is essential to ensure that each link is original and useful. If they aren’t, then search engines shouldn’t index them.
Crawling is unnecessary for certain types of sites, such as those used for internal searches, administration, and checkout.
Shopify generates a standard robots.txt file so that even inexperienced users don’t have to worry about whether or not they have one. Shopify says most merchants may use their default robots.txt file without any problems.
Domain.com/robots.txt is where you should look to see whether robots have been allowed access to the site.
Shortly, mobile commerce will overtake all other retail channels. This is plain to see. Mobile phone shopping is becoming more popular. Following the trends, search engines give more weight to sites that provide a positive mobile experience for their visitors. If your shop is optimized for mobile users, you may expect better search engine rankings.
Customers of Shopify may make use of the platform’s many mobile-optimized themes. In addition to boosting your store’s SEO, your store’s design and functionality across devices will be exemplary.
4. Numerous Search Engine Optimization tools
Meta tag analyzers, image optimization tools, tools for managing Google snippets, AMP integration, and more… There are several helpful SEO plugins available inside the Shopify app store. Let’s quickly go through a few of the most popular search engine optimization (SEO) tools that may be used in conjunction with Shopify’s
- Image Enhancement
- Developing informative Google Snippets
- Creation of the Image Alt Tag Mechanically
- Link correction
- Optimizing Blogs for Search Engines
- Manage your indexing properly
- Verifier of Keywords
- Search engine optimization (SEO) tag validator
- Constructing a Site Map in HTML
5. Accelerate the Pace of Your Shop
People nowadays have little tolerance for a sluggish online experience. Ultimately, time becomes a game-changing element in the battle for search engine rankings. In a stroke of good fortune, Shopify has said that they are making efforts to make the platform instantly responsive.
Shopify uses a quicker worldwide network and content delivery network (CDN), and it also converts all photos to Webp automatically. The web is 30% lesser than JPEG with the virtually same quality, which means your site will load faster.
Is Shopify quick, though?
In a word, yes. The lightning-fast speed of Shopify has made it a household name. Shopify customers don’t need their server, although those on other platforms must. While server quality is an important factor in how quickly a website loads, Shopify users don’t have to make that investment.
Further, there are a plethora of elementary procedures you may use to build your Shopify business even more quickly. Picture compression, a minimalist theme, and the absence of unnecessary add-ons are all examples.
6. Integrating Google Analytics
When it comes to monitoring visitors, analyzing results, and more, Google Analytics is, by far, the much more effective tool available. As a bonus, it’s cost-free and packed with all the information and understanding you’ll need to make educated decisions about SEO.
A Shopify shop may have Google Analytics installed in a matter of minutes, allowing for immediate monitoring and analysis.
7. Canonical labels
In an online business, repeated links to the same page are quite prevalent. To add a canonical tag in Shopify, open your Shopify Admin Panel > Sales Channels > Online Store > Themes > Actions > Edit Code
The rankings of the two links will be identical if the search engine results index both. When the appropriate tags are used, the issue disappears.
Canonical tags direct search engines to prioritize one version over another when several versions exist. As for Shopify, all of those settings are taken care of for you automatically.
8. SSL Encryption
The usage of a credit card and contact information are essential for online purchases. Since this is the case, protecting user privacy is a primary priority. SSL is also favored by search engines since it increases the site’s credibility and authority. Google has commented on the issue in an essay published in 2014.
SSL encryption ensures that your online interactions are secure and confidential. It may be quickly enabled on your Shopify shop, and it is compatible with the “HTTPS” protocol.
9. Simple Data Structures
Goods may be communicated to search engines in a variety of ways, and structured data is one of them. Give specifics such as brand, model, pricing range, color options, sizes, etc. Search engines such as Google will be able to more effectively showcase your business in search rankings if they have a clear understanding of what it offers.
The use of Structure data allows for the display of evaluations and product details (rich snippets)
Google will have an easier time discovering your good’s titles, pricing, and specifications thanks to the structured data provided by Shopify. You may require some coding knowledge or the assistance of Shopify applications if you want search engines to display more information like colors, sizes, etc.
Modifying a Webpage for Search Engine Optimization Ease
Search engines analyze the content of your website based on user queries and other factors to determine which results are most appropriate to show visitors. Copywriting that is optimized for search engines is called “on-page SEO.” In a nutshell, it entails:
- Title and abstract creation
- Creating picture alt-texts
- Composing Uniform Resource Locators
- Improve the readability and organization of your site’s content by adding headers.
Shopify makes it simple to implement on-page SEO optimizations. Whenever you add new merchandise to Shopify, you will be prompted to fill in this data. If you go to the very bottom of the “add product” page, you’ll get a sample of how your product will appear in search engine results.
Search Engine Optimization on Shopify: Potential Pitfalls
Since Shopify is an exclusive service, its SEO features are limited. Therefore, Shopify does not allow for extensive modifications. As a result, Shopify lacks the adaptability of alternatives like Magento and Woo Commerce. This is seen as a major problem by many technical SEO specialists.
Some issues that Shopify customers have may be resolved with the aid of pre-made applications or a Shopify developer.
However, more adjustments are necessary to solve these difficulties, and Shopify does not support them. We can only hope that Shopify will fix these issues in the next update. Potential issues include the following:
- The Sitemap Editor is currently unavailable
While Shopify’s default sitemap is suitable for most purposes, you may want to make adjustments as your site expands in size and complexity.
Currently, Shopify does not allow its customers to change their sitemap.
- Inadequate support for structured data
It was already established how user-friendly Shopify’s structured data offering is. It just allows Google to see the name, price, and brief description of a product. A vendor of clothing, for instance, whose wares come in a wide variety of sizes, colors, and other characteristics, would find this very frustrating.
The app, thankfully, has arrived to rescue the day. However, increasing your app selection requires more resources and may slow down your store’s performance.
- Featured blog entries are restricted
Blog postings are a crucial part of any strategy to increase organic traffic. In reality, weblog entries constitute the bulk of SERP (search engine results page). The benefits of blogging to consumers are clear. A helpful, informative guide is required to assist customers in selecting the best items for their requirements.
To counter this, Shopify has a user-friendly blog interface. It lacks useful functions for blogging, like:
- To upload a gallery
- Adding a map and a button for public transportation.
- Write a Comment and Publish it on Social Media
As a result, you’ll need to use the blog function of your theme or any other blogging tools if you want to write a compelling blog post.
There are issues with canonical tags and duplicating material
With the use of robots.txt and canonical tags, Shopify ensures that search engines only crawl and index relevant connections. Inevitably, similar strategies have been successful in the past. However, they aren’t the most effective in fixing the problems.
These issues with duplicate links may occur in practice.
- Internal, non-canonical links on a page provide conflicting signals to search engines.
- Pages from several collections with the same numbering system
- The URLs in the breadcrumbs are not being properly crawled.
The question now is, what should be done to remedy the situation?
A third-party software with complete control over whether or not to index and follow links is required. In any other case, you’ll need to consult a coder or hold off until Shopify releases a patch.
In addition, there are issues with deeper levels of categorization, URIs, and the site’s overall hierarchy
Shopify’s category tree is rigid, and we can’t expand it to include more levels. While handy while stock levels are low, this becomes cumbersome as your firm expands. It’s hard to keep your things neat since there aren’t many subcategories.
However, if you try to add subcategories outside of Shopify’s framework, you may end up with a confusing shop classification. Since Google will always use your site’s structure to better comprehend it, this may be a hurdle to jump when doing advanced SEO on your website.
Waiting for Shopify to fix this issue later is the best course of action.
Impediment to Global SEO
In 2020, Shopify has just recently been able to focus on foreign search engine optimization. Support for numerous XML sitemaps and JSON.file has just been added to the current initiative to allow the worldwide subdomain, ccTLD.
Shopify is not very effective at international SEO. And if you own a chain of stores across many countries, you have even more responsibilities:
- Master the steps necessary to launch a global Shopify shop
- Compose materials in the native tongue (mechanical translations are not welcomed)
- Build your backlinks and outbound links using resources available in your area
- Please take care while canonizing to ensure the accuracy
- Make Google Search Console a global tool
Which Ecommerce Platform—Shopify, Magento, or Woo Commerce—is best from an SEO standpoint?
Different systems serve different purposes well.
Shopify is a great option if you’re not very computer knowledgeable, have a limited budget, and only care about the most basic store management tools. You may still have great success with your business even if Shopify has some serious SEO drawbacks. You may learn how to overcome many of its drawbacks by consulting online tutorials, so be sure to make use of its many advantages.
Magento and Woo Commerce are the best options for those who want advanced optimization features and are ready to pay for them. With complete access to SEO tools, you can quickly boost your store’s visibility. Customization is usually more expensive, but it’s worth considering. There’s more to it than search engine optimization. Additionally, robust inventory features and scalability are key considerations.
Should I increase my Shopify SEO budget?
To be more precise, theoretically speaking, no. But certainly, in most cases. Despite this, you may still find success with your business by using the built-in SEO features and a well-thought-out SEO plan. However, there are many legitimate SEO tools available. They improve efficiency, address major problems, move traffic in astonishing ways, and so on. As a result, the advantages are difficult to overlook.
Does Search Engine Optimization make a difference?
I’ll say it again: Yes, it is. Your company’s SEO demands may range from the most basic to the most advanced enhancements. And yet, every company needs to implement.
How can I find out whether my site has been indexed by Google?
You may look for your online shop in Google by utilizing a site search to discover whether your site has indeed been indexed by Google.
In a Google search, type site:yourshopifystore.com, substituting yourshopifystore.com with your web store URL. If pages from your online shop show on the results page, then Google is indexing your website.
How can I know whether my site is optimized for search engines?
There are several free and paid tools for monitoring your online shop’s search engine optimization, or you may search for applications to evaluate SEO in the Shopify App store.
In conclusion, Shopify is one of the greatest eCommerce platforms for SEO, and it is going to be a terrific boom for your company. What little restrictions it does have can usually be solved with 3rd party applications or custom code in your theme. liquid. It’s hard to tell if Shopify SEO is beneficial or negative. However, following the exhaustive inspection inside Shopify’s hood, there is a feeling that:
- Shopify sites feature a broad array of well-performing instances with SEO. So, Shopify SEO is incredibly useful in many circumstances.
- Some say, over 90% of Shopify customers feel happy instantly when they utilize it. Furthermore, they make it easy to handle the majority of the on-page items.
- There can be additional code when you wish to handle a lot of SEO modifications using applications without coding.
- There are various SEO issues, which are typically determined to be largely connected to using an inflexible system.