Think about the last time you looked something up. Did you scroll through ten blue links, or did you read the AI summary at the top and move on? If you're like most people in 2027, it was probably the second one. That little shift has a big consequence for anyone who publishes content. You can rank on page one and still lose the visit, because the AI answer already gave the reader what they needed using someone else's words. So the question isn'..
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