Strategies To Improve Your Blog’s Search Rankings


    There is no doubt that search engine optimization, or simply SEO is extremely important for any business. You can make your website more visible to people by optimizing your web pages that include blog posts. Can a blog post help your business organically rank on search engines?  If yes, through this content journey, you may find all answers to this question. Get ready to dive deep into the world of blog SEO, the factors that affect it, and the strategies to start optimizing your blog site for search engines. IndeedSeo is the Top SEO Company in India and is well-proficient in providing SEO services globally.

    Use keywords strategically:

    Once you’ve got one or two keywords, it’s time to integrate them into your blog post. But where is the best place to retain these terms so your rank increased in search results? There are four important places where you should try to retain your keywords: title tag, headers & body, URL, and meta description.

    Title Tag

    The title of your blog post will be a search engine’s and reader’s first step in resolving the relevancy of your content. So, adding a keyword here is important. In Google’s terms, it is called “title tag” in a search result. Be sure to welcome your keyword within the first 60 characters of your title, and it is just about where Google cuts titles off on the search engine research page. Technically, Google estimates by pixel width, not character count, and it recently increased the pixel width for organic search results. From about 500 pixels to 600 pixels, it translates to around 60 characters. In the below example, we had a long title that went over 65 characters, and we can place the keyword near the front. 

    Get more traffic to your website by writing better title tags

    Headers & Body

    Mention your keyword at a normal rhythm throughout the body of your post and in the headings. Though including your keywords in your copy, only in a natural, reader-friendly manner. Moreover, you don’t need to go overboard at the risk of being sentenced for keyword stuffing.

    Optimize for mobile devices

    We knew before that more people use search engines from their mobile phones than from a computer. And for all those useful queries being searched on mobile devices, Google says the mobile-friendly results first. This is yet another instance of Google heavily favoring mobile-friendly websites. If you want to become an SEO Expert in India, you need to follow these strategies.  Here is a question: how to make your blog mobile friendly? Using responsive design, websites that are responsive to mobile permit blog pages to have just one URL instead of two.

    The first for desktop and the second for mobile, respectively. This helps your post’s search engine optimization because any inbound links that come back to your site won’t be divided between the separate URLs. As a result of this, you’ll converge the search engine optimization power you earn from these links, helping Google more easily identify your post’s value and rank it accordingly. What search engines value is continuously changing. Make sure that you’re keeping on top of these changes by subscribing to Google’s official blog.

    Meta Tag & its Types

    Optimize the meta description:

    A meta description is an additional text that appears on search engine research pages to review that lets readers know what the link is about. The meta description provides searchers the information they need to specify whether or not your content is what they’re looking for and finally helps them decide if they’ll click or not. By adding a good meta description, you can stand up as the Best Digital Marketing Agency in India. The greatest length of this meta description is more than it once was; now around 300 characters.

    So, your meta description should include the long-tail keyword for which you are trying to rank in addition to being reader-friendly. These days, it’s not sure that your meta description is always pulled into search engine research pages as it once was. As you can see in the above image, Google pulls in other aspects of your blog post that contains the keywords searched, probably to give searchers optimal context around how the result matches their detailed query.

    Let’s take an example of two different search queries delivering two diverse snippets of text on Google SERPs. While talking about the first result “no index no follow” and pulls in the original meta description. On the other side, the second is a result of the query “no index no follow,” and pulls in the first model of these specific keywords coming up in the body of the blog post.

    By making reader-friendly content with natural keyword inclusion, you’ll make it more comfortable for Google to verify your post’s relevancy in SERPs for you.

    Meta Description Optimization

    Include image alt text:

    Blog posts contain not only text but also images that help explain and support your content for better ranking. Though search engines don’t simply look for images, they look for images with image alt text. As we know, search engines can’t “see” images the same way humans can: an image’s alt text tells the search engine what an image is about. If you are looking for the best Digital Marketing Agency in India, you need to do deep research.

    Image alt text also makes for a more satisfactory user experience (UX). It shows inside the image container when an image can’t be displayed. Technically, alt text is a feature that can be added to an image tag in HTML. Here’s what an entire image tag might look like: When you include image alt text, an image’s name in your blog or article may go from something like, “IMG23950” to something real and descriptive such as “puppies playing in a basket.

    Include user-friendly URL structures:

    Take a careful look at its URL structure before publishing your blog post. Is it filled with stop-words, unrelated to the post’s topic, or long? If so, you may need to rewrite it before it goes live.

    The URL structure of your web pages should make it simple for your users to comprehend the structure of your website and the content they are about to see. Search engines favor web page URLs that make it simple for them and website users to know the content on the page. If we desire to read the sales section, all we have to do is a modification where it says “advertising” in the URL to “sales”: 

    SEO-friendly URL

    This URL structure benefits you to comprehend that “marketing” and “sales” are smaller sections (known as subdirectories) within the larger blog. You do not need to modify your blog post URL after it’s been published. That’s the simplest way to press the metaphorical “reset” button on your search engine efforts for that post. If your URL is less descriptive than it no longer follows your style or brand guidelines, your best bet is to leave it as is. Instead, modify the title of the post utilizing the guidelines we covered earlier.

    Link to related blog posts:

    Maybe you know that backlinks impact how high your blog site can rank in the search engine result pages, and that’s true. Backlinks show how reliable your website is based on how many other relevant websites link back to yours. Linking to your own blog posts can have an optimistic influence on how well your blog website ranks.

    Inbound links to your content assist to display search engines the relevancy or validity of your content. A similar goes for connecting internally to other pages on your site. The best practice to link to that page is a web page if you have written about a topic that is mentioned in your blog post on another blog post.

    For instance, you might cover fabrics as a topic if your blog is about fashion. Including a hyperlink from a blog post can aid both of those posts to become more visible to users who search these keywords. It could even see an upsurge in the search engine result pages as a result. The search engine optimization panel automatically recommends connecting to other internal resources on your website. You can consider this as solving for your search engine optimization while also assisting your users to get more info from your content.

    Review metrics on a regular basis:

    The Free Search Console of Google comprises a section known as the Search Analytics Report. With the assistance of this report, you can analyze clicks from Google Search. It is beneficial to decide which keywords individuals are utilizing to find out your blog content. You can also learn how to make use of the Google Search Console by reading this blog post and checking out the official support page of Google. Don’t forget that several content marketers struggle with improving their blog posts for search. The reality is that your blog posts will not begin ranking instantly, it takes some time. But, you will get the rewards in the form of traffic and leads long-term when you publish blog posts regularly and constantly optimize them for search while preserving an intent-based reader experience.

    Organize by topic cluster:

    At present, the way most blogs are structured, SEO experts in India and bloggers have worked to make separate blog posts that rank for particular keywords. This makes things tough and disorderly for blog visitors to explore the precise information they want. When you produce multiple blog posts about similar topics, then it also results in your URLs competing against one another in search engine rankings. Now, the solution is the topic cluster model in order to rank in the search.

    You can select the broad topics for which you want to rank for this model to work. After that, prepare content based on particular keywords regarding that topic that are all connected to each other to create comprehensive search engine authority. Particular topics are surrounded by blog posts regarding the better topic, linked to other URLs in the cluster via hyperlinks. This model utilizes a more deliberate website architecture to link and establish URLs together to assist more pages on your website rank in Google and to assist searchers to find facts on your website effortlessly. This architecture comprises three components: cluster content, hyperlinks pillar, and content.

    Publish evergreen content:

    Make sure it is evergreen content while writing and planning your blog articles. It means the content is about subjects that will remain valuable and appropriate over a long period of time. According to the best digital marketing agency in India evergreen content is significant, let’s take a look at some reasons:

    Reasons to create evergreen content

    · It will give you the assistance to rank over time.
    · It gives fixed amounts of traffic coming to your website or blog.
    · It will also give you the assistance to produce leads over time as a result of the traffic it frequently creates.

    All blog content should be evergreen, whether it is FAQ, a long-form article, tutorial, how-to guide, etc. Even the pictures you utilize in these posts ought to be evergreen. You can check out this blog post for ideas for evergreen content on your website. 

    Update existing content:

    You may assume you need to generate new blog content in order to get better search engine optimization. However, you ought to also pay attention to a great deal of your energy and time on your current blog content. Precisely, updating and repurposing your exciting content and eliminating your outdated content. That is the reason why it takes a lot of time for an entirely new piece of content to gain authority and choose the search engine results page (SERP), while you could bring up-to-date a piece of content and get the advantages just instantly in comparison.

    How to update existing content on your website

    Not only will your efficient content rank on the search engine result pages quicker, enhancing the traffic and leads, but it also saves your time and a smaller number of resources to update current content rather than generating a brand new article. In addition, repurposing and updating some of your most effective content prolongs its lifespan so you can attain the best outcomes over a longer period of time. The final step involves eliminating your out-of-date content that does not apply to your users. However, your target is to make sure your content is evergreen, some of it is inevitable to become out-of-date over time. This contains product information, statistics, or data that changes across your business over time.

    Final words

    We do not expect you to include the above-mentioned search engine optimization best practices in your content strategy right now. But, as your site raises, so should your targets on search engines. You will be on track to deliver appropriate content that will increase the ranks of the search engine result pages when you identify the targets and intent of your ideal readers. Lastly, if you want to take Professional SEO Services contact IndeedSEO.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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