15 Writing Tips for SEO-Friendly Blog Posts


    Writing optimized article posts for both users and search engines is a skill and it can be getting better by practice. In spite of what several individuals think, it’s not a complex procedure. Things like the structure of a blog, headings, paragraphs, the title of the post, and text formatting are simple to fix and yet play a very important role in rankings. And the best SEO Company in India always pays attention to these things while writing SEO-friendly blog posts. In this article you will learn about the 15 writing tips for SEO friendly blog posts that are discussed following:

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    1. Consider before you begin writing

    Consider carefully about the message of your piece before you begin. Which central question do you would like to respond or what do you want to describe to your readers? What is the aim of your blog or article? Consider about the user’s objective and put in writing the answers to these questions before you start. Any time you spend in the starting considering what to write in your article or blog post, it’s time that you will save later in the procedure.

    Many individuals who read several blogs or articles regarding marketing and search engine optimization on a daily basis. When they discover a topic or title that is interesting, they copy the title and URL for their future blogs. So, when you think to write the post, you need to take the topic and do a more detailed analysis to answer these questions. That’s why Best SEO Company in India writes unique SEO friendly blog posts. 

    2. Make use of heading and paragraphs

    Everyone makes use of paragraphs, but not everyone makes use of paragraphs fine. Don’t begin every fresh sentence on a new line just as it looks nice. Apart from this, try not to create them too lengthy, since every paragraph must have its own subject or idea. There should be the main idea of each paragraph. You should be able to summarize that major idea in one sentence. You simply need to make use of more paragraphs if that’s not possible and you require more sentences to describe the main idea. 

    Appropriate headings also help your readers to understand what a crucial part of your text is about. Make use of subheadings to lead them, clarify the structure of your articles, and help them scan your page if you want individuals to find their way through your articles. They are not just crucial for readability, but for search engine optimization as well. So, you would also use keywords in some of the subheadings. If you make use of keywords in each heading, it will make the text unnatural and clucky. This will put human beings off reading further.

    3. Make use of transition words

    Through your text, these words assist human beings scan and recognize the relationship between paragraphs and sentences. For instance, let’s say that there are three reasons for persons to purchase your manufactured goods. You must have used signal words such as first of all, second, and finally. Besides, words such as “however, similarly, and for example” provide a clear signal to your readers. Readers will immediately get that an ending will pursue after words such as “to sum up” or “in short”. So, transition words are playing an important role to add structure to your text.

    4. Optimize the length of your article or blo

    Ensure that your blog post has a minimum of 500 words but maintain the length of your article fair. Search engine Google likes lengthy articles, although, your article can scare readers away if your article is too lengthy. When you know you are a skilled writer, you should write long articles. It’s asking a number of your readers to read your whole post when it’s lengthy.

    If you are not quite confident how long an article or blog post should be, check out this article. And don’t forget to keep using your focus key phrase through your text to ensure that you finish up with an SEO-friendly blog or article post. When the writing team of the best SEO Company in India writes an article or blog, they always focus on the length of the article or blog.

    The best method to find out how long to create your article posts is to open search engines such as Google, Bing, or Yahoo, search for your target keywords, and observe the consequences. Open all the results that show on the first page and observe the number of words and content they give. After make public the article, make use of all available white hat ways to take traffic to your article. Keep patience to get results because it can take time to rank in search engines. 

    5. Set up a structure for your post

    You need to make a clear structure to write a readable and search engine optimization-friendly blog post. It means that each post should have a body (the main message should be written in this), some sort of introduction (you should introduce your topic in this), and a conclusion (you should summarize the main ideas or draw a conclusion in this). Write down what you would like to say in all three sections in a few sentences. Now, you have made a summary of your post. This will help you to make a comprehensible and prearranged blog post.

    6. Make use of related keywords

    Filling your article with your focus keyword makes it less attractive to read, but it can also hurt your rankings. Search engines are getting smarter and it wants you to write content that users will love. It doesn’t want you to make use of your focus keyword in each other sentence and has other means to examine what your text is regarding. One of the ways that search engines recognize the topic of your text is by identifying other keywords and synonyms that are related to your focus keyphrase.

    Using related keywords in a blog the best SEO Company in India is growing rapidly in this competitive environment. That is the reason why you should make use of related keywords and synonyms throughout your copy. Synonyms are relatively easy to consider off, but considering the right related keywords is a little more challenging.

    Generally, you should add keywords in the main headings of your post, in the title of the post, within the content of the post, and in the conclusion. There are many tools that help you to avoid keyword stuffing and repeating the same keyword over and over again. Those tools will provide you a list of keywords that are closely related to your major keyword. 

    7. Add content on a regular basis

    If you post new content on a regular basis to your website shows Google that your website is active. This is significant since Google crawls it less often and this may negatively affect your website’s ranking if your website is not active. Ensure that everything you post is informative and well-written articles that entertain readers and fit their search objective. It may be a great idea to make an editorial calendar for your blog if you have difficulty posting regularly. This permits you to structure this procedure in a way that fits you and your team. That’s why thewebsite of the best SEO Company in India has always ranked up on Google.

    8. Optimize your Meta description

    The description tag is a summary of the post in less than two hundred characters. Search engines like Google might select to show your description in the outcomes thus to encourage users to click your link and visit your article or blog, it has to be interesting and informative. You can better understand through some examples that are described following:

    • Google Ad-sense: – Learn how to earn money online by chasing your passion. We assist you with content monetization and website so you can earn money during doing what you love.
    • Hubspot.com: – It is an inbound sales platform and marketing platform that assists companies to convert leads, close consumers, and attract visitors. 

    9. Optimize your media elements

    Statistics, graphs, videos, images, infographics, and other media elements make an article or blog post more interesting to enhance the quality of the content and read. However, Google has made it clear that they cannot yet recognize the context of a video or image, yet several webmasters fail to pursue the rules of making their image search engine optimization (SEO) optimized.

    For instance, don’t name the image as img001.jpg but rename it to impressive more meaningful such as SEO-statistics-2021.jpg if you are publishing an image that gives you an idea about the search engine optimization statistics for 2020. The blog writers of the best SEO Company in India are optimizing their blog’s media elements on daily basis.

    10. Insert links when it makes sense

    Whenever you write a new piece, by adding internal links, try to associate it with published article posts on your article. Internal linking is a very easy and effective to chase search engine optimization technique that has numerous advantages:

    • It assists search engines such as Google, Yahoo, and Bing to locate new pages on your website. Search engine spiders will pursue any link when crawling a page.
    • It’s another method to provide search engines a huge suggestion on what a page is regarding.
    • The best method to provide users an option to read more and click a link regarding a topic.
    • It’s one of the procedures you can make use of it to diminish the bounce rate and maintain users on your website for further time. 

    11. Craft the title

    After thinking about the article your next step should be is to decide regarding the URL and the title of your article or blog post. Many bloggers prefer to do this step first and after that make the blog structure. Follow what is more efficient for your case if you feel that you need to work the title first and after that the blog structure, then by all methods. For user-friendliness and SEO purposes, write an interesting and good title is an essential step. A first-class title must have following characteristics:

    • The character length should be amid 50-60 so that it shows without breaks in the SERPS.
    • It consists of your target keyword.
    • It precisely illustrates the content of the blog post.

    For example, the title of this post is “writing suggestions for SEO-friendly blog posts”. The target keyword is “SEO-friendly blog posts” and instead of just making a title with that keyword alone, I added the “writing suggestions” and the step-by-step procedure, to make it clear to both users and search engines what to suppose in the content. 

    12. Craft the URL

    The rules are simple when it comes to the URL. Making use of “-” to split the words that make a URL. You need to change your permalink structure if this is not the case for your blog and you are on WordPress. Supposing making your URLs shorter by eliminating unnecessary words- Normally what occurs is that the URL is auto-generated by your CMS based on the title.

    What you can do is to physically alter the permalink and eliminate some of the terms. There are some studies to verify this but as distinguished several times by Google, your URL format alone can’t rank up of your website, so it alone is not an immense ranking factor. Additionally, you need to insert 301 redirects to preserve your rankings if you would like to change your URL after publishing the post.

    13. Let other human beings read your post

    Ensure to let somebody else read your post first before publishing it. Invite them to correct any grammatical errors and typos and ask them whether they comprehend the main concept of your post. This will be able to assist you by giving an objective view of the attractiveness and readability of your text.

    This technique is always used by the best SEO Company in India. Make sure to run your post past them if you have somebody in your team who occurs to be an expert on the topic that you are writing regarding. That technique can confirm whether you are covering everything you need to and provide hints to create your post even improved. 

    14. Make use of the primary keyword in the SEO title

    The search engine optimization title is a secondary title for the page that is used as a backend description of the page, it is distinct from the page title that users can see during viewing the blog or article post. You can see them on search engine results pages and assist search engine crawlers to recognize what is on the page. This SEO title must have contained your primary keyword and try to shorten the length that does not exceed 55 characters because that is the limit for search engine optimization title characters to show on search engine result pages. So hire the top seo company in India to get the best results.

    15. Utilize header tags

    Take benefits of subheader and header tags that keep your content separated into brief paragraphs to help you in your quest to keep your article or blog scan-able. It’s easier for those scanning visitors of yours to comprehend what your blog is about, by organizing your blog post with clear headers and subheaders and, thus, why it’s expensive reading. Here is the information about the six different kinds of headers:

    • H1 Tags that go at the very peak of your article or blog and be likely to be parallel or even identical to your blog’s title. No need to use more than one H1 tag.
    • H2 Tags serve as the major sub headers, cutting your article or blog post into more manageable sections. Distinct H1 Tags, you are able to make use of as multiple H2s as you like.
    • H3 Tags are used to subdivide the article or blog that falls in a single H2.
    • H4, H5, and H6 Tags continue this subdividing. You will make use of H3s, H4s, H5s, or H5s if you have information that justifies its division but not essentially its paragraph.

    Luckily, content management systems such as WordPress make it amazingly simple to turn text into these kinds of headers.

    Final Words

    The days when a number of SEO tips were enough to get your website to rank well in search engines are long gone. At present, all things in SEO are depending on the quality content. And good quality content also leads to more shares, links, tweets, and returning users to your website. That is the reason why the best SEO Company in India prefers good quality content for their websites.

    Pursue the tips explained above to write SEO-friendly blog posts and allocate some time to go back and make the necessary changes if you have existing blog posts that are not optimized. So, spend some time on your research and have clear in your mind what you want to achieve and what to write about before starting a new post. If you want to know more about search engine optimization, you can inform us in the comment section. We are always here to provide you informative articles.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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