Performing an SEO audit is the initial step in developing a comprehensive SEO optimization plan for your website. It provides valuable insights into the required work and estimated timeline for professionals to enhance your website’s performance. No matter if you are a startup, or small business, you need to conduct a thorough SEO audit for great results in terms of traffic, conversion and ROI
In 2023, the cost of an SEO audit can range between $500 and $30,000. While it is possible to find “free” SEO audits, it is important to note that they lack the comprehensive analysis offered by premium services.
If you are seeking clarity on SEO audit costs, we have the information you need. On the lower end, a backlink (off-page) SEO audit typically costs between $500 and $5,000. Conversely, an on-page (content) SEO audit may range from $3,000 to $30,000.
The highest price tag is associated with technical SEO audits, which require advanced technical expertise. The SEO audit cost may vary, ranging from around $5,000 for smaller businesses to $75,000 for larger enterprises. It’s crucial to know that the real cost will rely upon numerous factors on the basis of your location. If you’re seeking accurate technical seo audit price estimates, we’re here to help.
Here, we will discuss everything about SEO audit costs in 2023, as well as we also talk about other crucial elements associated with it. To begin, let’s get started.
What is the Purpose of an SEO Audit?
In the same way that regular servicing and checks are necessary for any product or service, the objective of an SEO audit is to analyze a website in detail. This assessment is required to detect elements and matters that influence the website’s search engine optimization (SEO) results. During an SEO audit, professionals analyze every aspect of the website, pinpointing critical technical and foundational SEO issues.
The range of an SEO audit includes recommendations for enhancing content optimization, addressing technical issues, improving overall website performance, conducting competitive analysis, and more. However, it is crucial to distinguish between a “free SEO audit” and a professional SEO audit. Despite having a shared purpose, these two types of audits function differently and produce distinct outcomes.
What does an SEO Audit Entail?
A comprehensive SEO audit performed by professionals involves several crucial elements that provide a holistic view of the website. The following are core audit activities that SEO experts will address for your website:
- Technical Aspect
- Competitive Aspects
- Content Audit
- Links Audit
- Social Audit
✅ Technical Aspect
The technical aspect encompasses various elements of the website, including 404 pages, broken links, site speed, mobile optimization issues, duplicate content, and more. This foundational step in the audit identifies issues that require immediate attention and solutions. The effectiveness of future SEO tactics depends on a well-executed technical audit. Therefore, it is crucial to address all technical resolutions with utmost care.
✅ Competitive Aspects
Performing a competitive audit is crucial to gain insights into the strategies employed by your competitors that you might have overlooked on your own website. This audit enables you to evaluate and compare your website with others in your industry, facilitating informed decision-making processes. After a thorough competitive audit, you can optimize your website to outperform your competitors. Efficiently analyzing competitors’ strategies is difficult with SEO tools alone, which is why it is recommended to hire professionals for conducting the audit.
✅ Content Audit
An SEO audit also includes a comprehensive content audit of your website. This audit reveals underlying ranking opportunities by emphasizing the importance of high-quality content that meets users’ needs. Despite having a low domain authority, a well-executed content audit can significantly boost your website’s ranking.
✅ Links Audit
Both internal and external links play a crucial role in establishing a solid SEO foundation, and the audit uncovers issues and opportunities to enhance your linking profile. The internal link audit ensures that all hyperlinks are accurate, functional, and free from spam. Similarly, the external link audit verifies the functionality and quality of all external links. If there are numerous low-quality backlinks, SEO professionals may need to disavow those links.
✅ Social Audit
A professional SEO audit also covers a social audit, recognizing the significance of social signals as ranking factors. It helps you evaluate the performance of your social campaigns and assess how your competitors are faring in this regard. Conducting a social audit aids in improving your brand’s authority on social channels.
Cost of SEO Audit in 2023
The cost of an SEO audit can vary depending on the size and purpose of the website. Generally, companies charge between $650 to $14,000 for a comprehensive SEO audit report. This SEO audit pricing is commonly followed by most companies to ensure a thorough examination of the website’s SEO performance.
SEO is an investment, and conducting an audit is a necessary step to ensure that future SEO efforts are targeted in the right direction. A poorly executed audit can have a significant impact on the overall effectiveness of SEO strategies. Therefore, it is crucial to conduct a detailed SEO audit to identify areas for improvement and establish a strong SEO foundation.
A comprehensive SEO audit typically takes around 30 to 45 days to complete.Once the audit is done, you will be given a thorough report that includes all the essential information. The length of the audit can depend on the size of the website, usually taking less time to audit smaller websites rather than bigger ones. When selecting an SEO package or signing an hourly contract, having an SEO audit is highly beneficial and convenient.
A paid SEO audit, which typically costs between $5,000 and $9,000, encompasses a comprehensive set of services, including:
- Reviewing 40 to 70 pages of your website.
- Analyzing core web vital metrics, both for the average pages and the homepage.
- Conducting keyword research and providing content suggestions.
- Performing a competitor analysis to identify areas for improvement.
- Analyzing backlinks to assess their quality and impact on SEO.
- Optimizing title tags, meta descriptions, and alt text for improved search engine visibility.
- Identifying and listing broken links, redirects, and crawl errors.
- Providing reports on the status of your HTTP security certificate.
- Reviewing and configuring the robots.txt file for optimal search engine crawling.
- Analyzing your sitemap to ensure it accurately represents your website’s structure.
- Detecting and addressing any instances of duplicate content.
A premium SEO audit of this nature typically includes a comprehensive audit report along with an implementation plan. By purchasing a professional SEO audit package, you are given the content needed to optimize your website’s performance and tailor a plan for future success. This not only serves to increase visibility online, but also provides your team with an hour of education and preparation to understand and utilize the applicable tools and methods for SEO.
Investing in a paid SEO audit provides you with valuable insights into your website’s performance and a strategic plan to improve your SEO endeavors. This not only optimizes your website for search engines but also empowers your team with the necessary knowledge and skills to implement effective SEO strategies.
A fundamental, complimentary SEO or web content audit may encompass certain aspects, which could include:
- Providing an overall score that evaluates your website’s SEO performance.
- Conducting basic keyword analysis to identify relevant keywords and their usage on your website.
- Evaluating the number of backlinks pointing to your domain, which can impact your website’s authority.
- Performing a multi-device analysis to assess the responsiveness and usability of your website across different devices, including mobile devices.
How Much Do Different Types of SEO Audit Cost?
The following is a breakdown of the cost associated with three primary types of SEO audits:
|What is it?
|How much is it?
|Technical SEO audit
|Thorough evaluation of the website’s code, structure, tags, and internal linking, Analyzing crawlability and indexability of pages, Evaluation of site speed and user experience
|Content (or on-page SEO) audit
|Examination for duplicate content, Evaluation of keyword optimization on pages, Identification of content gaps and potential opportunities
|Backlink (or off-page SEO) audit
|Analyzing the credibility of websites that link to your site, Elimination of low-quality backlinks, Identification of potential Google penalties and development of a recovery plan, Exploration of opportunities for acquiring new backlinks
The cost of each type of SEO audit varies considerably, primarily based on the amount of time needed to complete the specific tasks. However, we will explore the factors that impact the cost in more detail in the next section.
The Factors that Affect the Cost of an SEO audit
Here are the key factors that impact the cost of an SEO audit:
✅ Website Size: The size of your website is a major determinant of the audit cost. Larger websites with more pages necessitate more time and effort for a thorough examination.
✅ Website Complexity: The complexity of your website is another crucial consideration. Websites with intricate structures, multiple systems, and integrations demand a longer audit duration and require greater expertise.
✅ Level of Detail: The extent of detail required in the SEO audit will also affect the cost. A comprehensive audit that covers various aspects and offers detailed recommendations will generally be more expensive than a basic audit.
✅ Industry and Competition: The competitiveness of your industry and the level of competition you face can influence the audit cost. Highly competitive industries may necessitate a more comprehensive audit to identify improvement opportunities and stay ahead.
✅ Location of SEO Consultant or Agency: The location of the SEO consultant or agency can impact the audit cost. Consultants or agencies situated in larger cities or regions with a higher cost of living may charge more for their services.
✅ Experience of the SEO Consultant: The experience and expertise of the chosen SEO consultant also contribute to the cost of the audit. Seasoned consultants with a proven track record of success typically charge higher fees, but their knowledge and results may justify the investment.
By considering these factors, you can better understand the pricing variations and determine the most suitable approach for your SEO audit.
These factors mentioned above are just a glimpse of the various elements that can influence the pricing of an SEO audit.
Now, you might be tempted to bypass the costs of an SEO audit by utilizing auditing tools and conducting the process on your own. While this approach may yield some results, it’s essential to understand the expenses involved in using the tools that SEO professionals rely on during an audit.
|What is it?
|How much is it?
|Technical SEO audit
|SEMrush (two users) $550/month, Screaming Frog (two users) $418/year, Ahrefs (one user) $399/month, SpyFu $299/month, Lumar (f.k.a. Deepcrawl) $170/month
|Content (or on-page SEO) audit
|Semrush (two users) $550/month, cognitiveSEO $499/month, Screaming Frog (two users) $418/year, Ahrefs (one user) $399/month, Moz $299/month, BuzzSumo $299/month, Yoast SEO (one website) $99/year Readable $69/month (plus $4 per website)Keyword Snatcher $47
|Backlink (or off-page SEO) audit
|Moz $299/month, LinkProspector $127/month, Majestic SEO $99/month
In addition to the factors mentioned earlier, there is a range of indispensable free tools that are crucial for conducting a comprehensive SEO audit. These include Google Analytics, Google Search Console, Google PageSpeed Insights, and Google Schema Markup Testing Tool.
When considering the costs involved in using your own SEO audit tools, it becomes apparent that you may not actually save any money. As an illustration, the backlink SEO audit tools alone can cost a minimum of $525 per month, and the lowest-priced backlink SEO audit starts at $500.
Although there might be some cost savings with on-page SEO or content audits, it’s crucial to recognize the substantial initial investment of over $2,000 for one month’s worth of SEO audit work. This can present a considerable financial risk for small businesses. Moreover, it raises the question of whether your team possesses the expertise to effectively utilize these tools after investing such a substantial amount.
The Benefits of an SEO Audit for your Website
When it comes to enhancing the search engine optimization (SEO) of your website, opting for an SEO audit is often essential.
Investing in an SEO audit brings forth several benefits, including:
✓ Comprehensive Awareness:
You gain a thorough understanding of your website’s performance and any existing issues. This knowledge is crucial for making informed decisions and determining the necessary steps to improve your website’s SEO.
✓ Actionable Roadmap:
An SEO audit provides a clear roadmap outlining the most critical areas that require your attention. This enables you to prioritize your SEO efforts effectively.
✓ Identification of Critical Issues:
SEO audits help you identify any significant issues that may hinder your website, such as being blocked from indexing. Additionally, they offer recommendations on how to resolve these issues.
✓ Enhanced Rankings:
By implementing the recommendations from the SEO audit, you can experience an improvement in your website’s rankings on search engine result pages.
✓ Precise Execution Strategy:
The SEO audit provides you with a clear and focused list of action items to be implemented on your website, whether you choose to handle them yourself or seek assistance from your development team. This strategic plan ensures that you are effectively working towards your SEO objectives.
Red Flags to watch out for when looking for an SEO Auditor
When seeking an SEO auditor to boost your website’s search engine rankings, it’s essential to be vigilant of certain red flags. Here are five key factors to consider when evaluating potential SEO auditors:
- Unusually low pricing, such as $100: Although it may be tempting to opt for an SEO auditor with a significantly low price, it’s important to keep in mind that quality and expertise often come at a higher cost. Choosing a cheap audit could indicate a lack of experience or qualifications, compromising the comprehensive nature of the audit.
- Guarantees of specific results: A reputable and experienced SEO auditor will not guarantee specific outcomes from an SEO audit. SEO is a complex process influenced by numerous factors, making it impossible to guarantee precise results.
- Reluctance to share past audit samples: A confident SEO auditor should be willing to provide you with samples of past audits they have conducted. This allows you to evaluate their experience and assess the quality of their work.
- Unwillingness to have a discovery call: A competent SEO auditor should be open to having a discovery call with you. This initial conversation aims to gain a comprehensive understanding of your requirements and allows both parties to assess the suitability of working together.
- Lack of transparency regarding their methodology and tools:
A trustworthy SEO auditor will openly communicate their process and the specific tools they utilize during the audit. If an auditor is hesitant to explain their methodology or the tools they employ, it raises concerns about their suitability for your project. By remaining cautious of these warning signs, you can better evaluate and select an SEO auditor who is qualified, experienced, and aligned with your specific requirements.
Q: Are There Other Factors Included in an SEO Audit?
A: An SEO audit encompasses various factors, including website design, structure, on-page optimization, branding, and more.
Q: Do I Need an Expert Team to Perform an SEO Audit?
A: It is highly recommended to have experts conduct an SEO audit. You can either hire professionals in-house or enlist the services of an SEO agency. An SEO audit is a critical and extensive step in the SEO process that requires expertise.
Q: Which SEO Tools Are Utilized for an SEO Audit?
A: Some of the commonly used tools for an SEO audit are:
- Google Search Console
- Ahrefs Site Audit
- SEMrush Site Audit
- Screaming Frog
- Deep Crawl
Q: Is an SEO Audit the Initial Step in the SEO Process?
A: Yes, an SEO audit is typically the first step in the SEO process. Professional SEO agencies begin by conducting a comprehensive audit of a website to identify areas that can be improved.
Q: Can an SEO Audit Process by a Digital Agency Help Evaluate Their Expertise?
A: Absolutely. An SEO audit process can provide valuable insights into an agency’s capabilities and approach. Some SEO agencies even offer free trial SEO audits, allowing clients to assess their work and methodology. Therefore, an SEO audit offers significant information about an SEO company.
Spending on an SEO audit can differ substantially, from $500 to $75,000. In today’s competitive online environment, businesses should give this expense top priority. Exploring an auditing tool may provide a good first step towards optimization, however, it is strongly advised to obtain the services of a dependable SEO company in India for a comprehensive audit.
Amid your search for a professional SEO auditor, you need to be proactive as well as ask relevant questions. Take the time to compare the cost of seo audit and evaluate different consultants. You need to find a person who has expertise in their domain and can demonstrate a track record of success.
Keep in mind that investing in a high-quality SEO audit can be an efficient way to improve the performance of your website. Be sure to opt for an audit that coincides with your business objectives. If you are interested in finding out more regarding the cost of an audit for larger businesses, you can reach out to a reliable SEO firm to request an estimated price.