You’ve started a business bringing in decent revenue, and now you want to kick it up a notch by marketing your products to a wide customer base.
Would you be surprised if we told you that there is a platform with 2.6 billion monthly active users where you market your brand for almost little to no money? And the best part is; you already use it!
YouTube, with its massive user base, is the second largest social media, with more and more people using it for product research, education and entertainment. You’re missing out on a lot if you shy away from YouTube.
With proper YouTube Marketing Services, you can easily improve your brand awareness, and traffic and even build better customer relationships.
If all of this sounds daunting to you, worry not! We’ve got you covered. In this blog, we’re going to simplify YouTube Marketing, and its importance, and you can implement our tips for your brand.
The ads on YouTube that taught you how long 30 secs actually can be is YouTube Marketing at its best.
Basically, YouTube Marketing Service involves following a list of processes to promote a brand, product or service on YouTube.
YouTube Marketing Service is much more than just bombarding your screen with a slurry of annoying ads.
YouTube Marketing Service includes, but is not limited to:
- Producing promo videos for brands
- Collaborating with influencers
- Sponsored Ads
Recent stats show that 500 hours worth of content is being uploaded to YouTube per minute. That is crazy. Navigating your brand through the sea of new and existing content depends on one thing; a proper YouTube Marketing Strategy.
To develop a proper strategy, you need to understand the competitive YT algorithm and how to use it for your benefit.
Why go for YouTube Marketing?
Businesses or enterprises getting serious about marketing their brand will inevitably ask; Why choose YouTube Marketing?
To answer you, we have 4 reasons why you should consider YouTube Marketing!
1. High Traffic
You can’t even imagine how much traffic there would be on a platform that consumes 5 billion-plus videos every day! With that much traffic, YouTube dwarfs every other platform.
And, did you know that YouTube covers 76 plus languages? ( covering more than 94 per cent of internet users.)
As a business owner, even if creating videos isn’t your cup of tea, you can still use YouTube Marketing by collaborating with an influencer who can advertise your brand to a much wider audience.
2. Appearances on Google
Creating backlinks is one of the hidden secrets of the YouTube marketing game.
Writing top-notch content for your website and creating YouTube videos with this content will generate backlinks to the website.
More backlinks, more visibility on Google.
Here, YouTube marketing not only widens your website audience but also improves your Google rankings.
If you want to know more about Google rankings, check out his blog.
Check out the picture below; here you can see that for the search “how to cut an apple”, the first result is a youtube video.
3. Expand your Email List through YouTube
Expanding your email list on YouTube has to be one of the big pluses of YouTube Marketing.
With the help of softwares, you can easily integrate your sign-up form into your videos, which allows for two things – expanding the subscriber list and delivering your content.
You could follow these tips to expand your email list:
- YouTube ads
- Adding cards
- Using annotations
- Lead Magnets
4. Better Conversion Rates
Videos are passive; you can watch a video while running on a treadmill, cooking food and even during a conversation on the phone.
It requires no additional effort to consume but evokes more emotion than any other type of content. This unique nature of YouTube even creates better trust among people.
Recent stats point out that YouTube videos can improve your brand’s conversion rate by up to 85% per cent.
How to get started with YouTube Marketing?
YouTube is, without a doubt, one of the best platforms to market your brand. However, its easy access and no-cost model makes it a highly competitive platform.
So, if you want results from YouTube Marketing, you should have a proper plan in place.
To get you started, here are 11 tried and tested steps to help get the most out of YouTube Marketing.
1. Start your YouTube Channel
First things first, you need to have a YouTube channel; this is the place where you’ll upload videos, answer comments, create playlists and more.
Now, simply having a YouTube channel is not enough – you have to brand it, upload consistently and create awareness for your brand.
Customizing your YouTube homepage is a good place to start developing your channel.
Personalize the following elements so that they align with your rand:
After this, do the following:
- Add consistent descriptions, titles and thumbnail designs for all your videos
- Optimize content for YouTube SEO
Check out how YouTube giants Buzzfeed neatly organizes their videos with attractive thumbnails.
2. Determine your Audience
Understanding your audience is key — they’re the ones who’ll help you raise brand awareness, generate traffic and ultimately achieve your YouTube Marketing goals.
To find out your audience, ask questions like:
- Who is watching your videos?
- Are they females or males?
- What age are they?
- Where is their location?
- What are their social, and economic conditions?
Once you figure this out, identify what the audiences want.
- What is popular among my target audience?
- Which channel do they watch now?
- Why do they use YouTube?
A combination of social listening, analytics and market research will help you gauge the audience, their questions, problems, and aspirations – at least concerning YouTube videos.
Always visualize your audience while creating a video and step into their shoes to see if they like the presentation, style and video as a whole.
3. Analyze the competition
A wise man learns more from his enemies, so be a wise man to learn from your competitors.
Doing this would help you to:
- Understand trends
- Find trending keywords
- Understand the interest of the audience
- Set a bar for your videos
Thoroughly watch your competitor’s video and understand their strategy. Study how they became popular and also what didn’t work for them.
Then, use that knowledge and apply it to your channel.
Here are some questions to get you started:
- How often do they post videos?
- Are they engaging with the audience and how?
- What is the nature of their content?
- How do their thumbnails look?
During or after your research, if you find some gaps in your competitor’s channel, immediately capitalize on that. Take advantage of topics, keywords and opportunities that your competitors are overlooking.
4. Start making smart content
Truth be told – a lot of the content on YouTube is not worth the time. YouTube’s algorithm is smart and filters content for users.
Understanding how the algorithm works can help you reach subscribers and watch time milestones quickly.
By consistently creating engaging and high-quality videos for viewers, your channel will rise through the ranks in no time.
Understand the needs of the audience, research hot keywords, and use your social intuition to find topics for videos.
When creating a video, use good types of equipment, tell a captivating story and invest in a good post-production and editing set-up for a professional touch.
5. Schedule your uploads
Here are some things you must keep in your mind while scheduling uploads:
- Pick a regular frequency for uploading – it could be weekly, daily or any time, but it must be consistent.
- Choose your upload dates depending on the convenience of your audience.
6. Play around with Shorts and other features
After TikTok and reels, YouTube is the latest to adopt short-form content. This feature lets creators make snippets for easy content viewing and more engagement.
This is an excellent opportunity to extend YouTube’s reach to mobile audiences. YouTube has native tools that let you create a 60-second snippet.
7. SEO. SEO. SEO
In this era of internet content, SEO is king. If you don’t want your content to get lost in YouTube’s long list of unwatched videos, then you better pay attention to YouTube SEO.
Content Optimization begins even before its creation. It starts with a keyword search, which will give you a list of the trending topics for your content. While using the keywords, make sure you’re using them organically.
Do your research and find out which thumbnail goes well with the keywords.
Use tags wisely to tell the audience what your video is about. You could also publish a link to your YouTube video on other social media platforms for better reach.
By using end screens and cards, cross-refer your current video to your other existing videos.
Never shy away from asking your audience to like, share and subscribe. You have no idea how effective this can be.
If nothing works, you can always avail yourself of Search Engine Optimization Services.
8. Audience Engagement
The main goal of YouTube marketing is to create an active community of subscribers and the best way to do that is by interacting with your customers.
Answer any questions your audience puts forward, periodically reply to comments and be the best at delivering your content.
Furthermore, you could get creative and maybe develop a Q&A episode for subscribers who want to know more, give them BTS content, or go live and surprise them!
9. Get More Subscribers
The heart and soul of any YouTube channel are its subscribers. You’ll get access to additional special features as you increase your subscriber count. Additionally, more subscribers mean a higher ranking.
To increase your YouTube subscriber count, provide content that addresses audience needs and solves problems. See-through your promises and ask the public what they would like to see on your channel. Value and entertainment are the two factors to retaining your subscribers.
Moreover, to increase your audience and foster connections rather than just spreading one-way material, share your videos on other social media platforms.
Last but not least, maintain a regular releasing schedule so that viewers know when and how often to anticipate your content.
The secret to successful YouTube marketing is consistency. It takes time to write and edit high-quality material, so set a publication schedule and adhere to it.
Setting expectations for your subscribers and planning your material ahead of time are both made easier by following a suitable publication schedule. The algorithm also usually favours YouTube channels with regular posting.
10. Take advantage of YouTube ads
You can expand your audience reach, increase website traffic, and engage your audience with customized messages by implementing YouTube ad campaigns.
Three ad types are supported by YouTube:
- Bumpers: These are displayed before a video begins, they are quick, non-skippable advertisements.
- In-stream advertisements: These appear during certain parts of your videos and may either be skipped or not.
- Overlay ads: These are non-video advertisements that show up as text or banners below or above your videos.
When placing advertising on YouTube, pay attention to your objectives. YouTube advertisements are supposed to support your organic approach rather than replace it.
Additionally, views obtained through advertisements don’t increase revenue from monetization.
11. Collab with brands
YouTube has thousands, if not millions of creators. Brands are always on the lookout for marketing campaigns to attract more users and they do this by collaborating with YouTubers.
If you’re confused about starting a YouTube influencer campaign for brands, then follow these ideas:
- Giveaways and Contests
- Daily vlogs
- Product reviews
- Unboxing videos
Before working with influencers, establish a budget, and utilize influencer marketing tools to focus your search for the ideal brand collaborator. To speed up the process, communicate artistic briefs with producers and set expectations upfront.
Plan for product delivery, and regularly evaluate campaign success both during and after it concludes to make adjustments to your future approach.
12. Keep a check on YouTube analytics
Monitoring YouTube analytics enables you to recognise your best and worst videos, know the kind of material that connect with your subscribers, and learn the exact elements that affect how well your videos perform.
You can use YouTube Studio to view the platform’s built-in metrics. Keep track of statistics such as page visits, subscriptions, viewing time, subscriber retention, and sources of traffic to evaluate the interests of the audience and demographics.
Understanding this enables success on the platform and the development of a successful long-term plan. It also helps in concentrating resources where they are needed.
Check out the analytics of a channel, you can see the number of views, watch time and amount of new subscribers.
Why is YouTube unparalleled for marketing?
YouTube may boost your SEO and overall brand exposure since not only is your audience there, but it is also the second biggest search engine online. With YouTube, businesses can distribute original, shareable videos to their target audience.
Specifically, what is the one certain way to become a successful YouTube marketer?
Use social media to spread video content. If you want your YouTube channel to expand, sharing your videos on social media is essential. For intelligent marketers, it’s not enough to just upload new films to share on social media; they must actively participate in online discussion forums and other social groups.
What’s the best way to advertise on YouTube?
You should use YouTube’s discovery advertising to spread the word about your channel. YouTube mastheads are the most effective kind of advertising for reaching a large number of people.
Which networks are ideal for advertising a YouTube channel?
Making a video for YouTube gives you a wealth of material that may be used in other types of media. TikTok may be more popular, but Instagram Reels is still a great choice. On social media platforms like Twitter, Facebook, and LinkedIn, you may also make short films.
YouTube is without a question, the best platform for marketing your business. Being the second largest search engine, YouTube offers a lot of user bases for reaching. In addition, the video format of the platform is all the more appealing to younger generations. Therefore, as a digital marketer, if you’re not marketing on YouTube, you are not marketing at all!