Most people uploading content on the internet must be aware of SEO. This becomes especially important for Crypto SEO as SEO determines the extent of success of a Cryptocurrency.
However, there are many misconceptions that surround SEO in general.
We’ve compiled a list of popular Crypto SEO misconceptions and why they’re false.
1. Google’s Sandbox
Some Crypto SEO experts think Google may restrict new websites in organic search results before they can rank more freely. Crypto SEO veterans will provide you with anecdotal evidence both for and against a sandbox.
However, that is not the case. Google takes time to study and rank a new site’s pages.
2. Penalty for Content Duplication
It’s a common myth that Google penalises crypto marketing websites with duplicate content.
Understanding algorithmic suppression vs human action is crucial in these contexts. Authorities at Google will manually delete sites from Google’s index and the Google Search Console notifies website owners.
A page is algorithmically suppressed when it’s detected by a filter. Copying another website’s Crypto SEO content may prevent you from outranking it. Search engines may find the original host more relevant than you.
Chances are, your Crypto SEO content is silenced since having both are useless. Not penalised. The algorithm works.
Using material without legal permission might get you in trouble. It reduces your website’s user value.
3. PPC Advertising Helps Rankings
Debunking this myth is easy. Google’s organic search algorithm is different from its PPC marketing algorithm.
Paid search advertising via Google may help your site in various ways, but not your ranking.
4. Domain Age Ranks
Google debunks this Crypto SEO notion often. In fact, Google Webmaster Trends Analyst John Mueller replied to a tweet suggesting domain age was one of “200 ranking signals” with “No, domain age helps nothing.”
An older website has had more time to improve. A 10-year-old website may contain many relevant backlinks to its core pages. A website less than six months old can’t compete.
The older website ranks higher, thus age must be a factor.
5. Tabs affect rankings
This idea is old. Google will value tabbed or accordion-hidden content less. For example, the text is not visible on the page load.
If the content is visible in the HTML, there’s no reason to assume it’s devalued because the user doesn’t see it immediately. Google can easily fetch the content without cloaking.
As long as Google can see the text, it should be weighted the same as a non-tabbed copy.
6. Google ranks using Google Analytics data
Business owners dread this. They check Google Analytics.
Their average sitewide bounce rate or time on the page is excessively high, and they fear Google may see their site as low-quality.
They worry it will hurt their rankings, however, Google’s ranking system doesn’t utilise Google Analytics data.
Google Analytics data as a ranking component would be hard to regulate. Filters may modify data to make the site seem to be functioning better than it is.
7. Google cares about DA
Google uses PageRank to assess a web page’s significance. Google’s toolbar used to show a page’s PageRank score.
In 2013, Google stopped updating the toolbar PageRank. Google confirmed in 2016 that it will no longer utilise the PageRank toolbar. Many third-party authority ratings have replaced PageRank.
This estimate can’t fully represent a search engine’s page value, however, SEO experts refer to a website’s authority in combination with its backlink profile.
See the confusion?
Google denies using a domain authority metric.
8. Content length matters
Longer content ranks higher, as you know. More words on a page immediately boost your ranking.
This is SEO “knowledge” without much proof. This is a correlation, not causation.
Just because the top-ranked sites in research had more words doesn’t constitute word count as a ranking factor.
9. LSI Keywords Boost Rankings
LSI keywords include latent semantic indexing. This information retrieval approach analyses text ideas and identify correlations.
Context-dependent word nuances. When coupled with “left” or “wrong,” “right” has a distinct meaning. Text may be interpreted fast and machines find it difficult.
Understanding ideas requires machines to grasp context and linkages, and LSI helps machines interpret the text.
Unfortunately, the CryptoSEO community believes that utilising similar or thematically connected phrases will increase results for words not explicitly addressed in the content.
False. Google has gone beyond LSI with BERT, for example.
10. 3-month SEO for Cryptocurrency
It helps us avoid awkward interactions with managers or customers. It gives you wriggle space if you’re not receiving results. “Crypto SEO takes 3 months to work”
Search engine bots will need time to comprehend certain changes. There’s time to see whether the changes are beneficial or detrimental. Then you may need extra time to edit.
That doesn’t imply that SEO for cryptocurrency activities won’t work for three months. The rankings won’t change on day 90 of your effort.
However, if you target specialised phrases in a low-competition market, Google may rerank your page.
Rank changes in a competitive period may take longer. Crypto SEO isn’t only about Google’s top 10 rankings.
A page title modification may boost click-through rates. If the search engine recrawls rapidly, it may be the same day. Although first-page Google rankings might take a while, it’s naive to restrict SEO for cryptocurrency success to that.
11. Bounce rate affects rankings
Bounce rate is the proportion of website visitors with no further engagement. Google Analytics measures it.
Some Cryptocurrency marketing companies say SEO bounce rate is a ranking criterion since it measures quality. It’s a poor quality measure.
There are various reasons why a visitor can arrive on a website and then depart. They may have read everything they needed on that page and called to make an appointment.
In such a case, the visitor’s bounce generated a lead.
A visitor abandoning a page isn’t necessarily a sign of low-quality material. A search engine couldn’t utilise it to gauge quality.
Pogo-sticking, or clicking a search result and returning to the SERPs, is a better landing page quality indication. It means the user wasn’t satisfied with the page’s content and returned to the search results to discover another or research.
12. Backlinks Rule
Crypto SEOs agree backlinks are vital. How crucial is debatable. Some Crypto SEO experts say backlinks aren’t the most essential ranking factor. Some say it’s the sole game-changer.
Link efficacy has evolved over time. Pre-Jagger, link-building meant putting your website’s link everywhere. Links came from forum comments, twisted articles, and unrelated directories.
Google’s algorithms continue to favour high-quality, relevant links and ignore or punish “spammy” connections. Some businesses are so immature in SEO that a site may rank highly based only on its content and technological efficiency.
Relevant backlinks enhance rankings, but they must be combined with additional adjustments. Your website must be relevant and crawlable.
The ranking is just half of converting site visitors. User engagement depends on on-site content and usability.
13. URL keywords are crucial
Rewriting URLs to contain more keywords may backfire. When rebuilding a site, bulk URL redirection should only be done when required.
14. Website migrations include redirects
Crypto SEO experts hear it frequently. When transferring a website, redirect any changed URLs.
Website transfer is one of SEO’s most difficult processes. Website migration includes altering layout, CMS, domain, and/or content.
In each scenario, various factors might alter how search engines view the quality and relevancy of the sites to their keywords. In order to retain rankings and organic traffic, the site must undergo regular inspections and setups.
Not losing tracking. Keeping content focused. Ensuring search engine bots can still access pages. When a website changes, all this must be considered. Website transfer requires redirecting changing URLs. It’s not the only issue.
15. Well-known websites always rank higher
Larger brands have more resources than smaller ones. SEO may be funded more.
Create more engaging content to increase backlinks. Brand recognition may boost outreach efforts.
Does Google promote famous brands algorithmically or manually? Google favours large brands, argue some. Google disagrees.
Offline brands ranked higher for competitive keywords. Smaller companies shouldn’t give up.
The Vince upgrade fits with Google’s emphasis on authority and excellence. Big brands are more authoritative on wide keywords than smaller ones.
Small brands can succeed with long-tail keyword targeting, unique product lines, and local presence may make smaller firms more searchable.
Big brands have the advantage, but it’s feasible to outrank them.
17. Better Content Equals Better Rankings
It’s on Crypto SEO forums and Twitter. The usual gripe is, “My competition is ranking above me, but I have fantastic material, and theirs is terrible.”
Indignation erupts. Shouldn’t search engines reward their “great” content?
Content quality is subjective. It’s tougher to remain objective about your own work.
Perhaps from Google’s perspective, your content isn’t better than your competitors for the search phrases you are wanting to rank for.
Perhaps you don’t meet searcher intent as well as they do and perhaps you “over-optimized” your material, reducing its quality.
Better content may boost ranks. In others, site performance or local relevance may reduce its rank.
18. Daily Blogging
This notion appears to have moved beyond Crypto SEO. Google prefers fresh information. Daily “freshness” requires new or updated material.
For certain questions, fresher results increase accuracy. This change doesn’t imply fresh material always ranks higher. Google assesses whether a query is “new.”
If so, content age becomes a ranking consideration. This implies that providing fresher material than rivals won’t always assist you.
If you write daily content to maintain your website fresh and rank-worthy, you’re squandering time. It’s best to publish well-researched, valuable material less often and conserve resources for authoritative, shareable articles.
19. Once optimised, the copy is done
“Crypto SEO-optimized” copy is popular in agencies. It explains how to create relevant content for search queries.
Once you’ve created the material and guaranteed it addresses searchers’ questions, you can continue on. Searchers’ methods may alter over time. Keywords and content preferences may change.
Search engines may modify the most appropriate query response. Maybe the keyword’s purpose is misunderstood. Videos may replace webpages at the top of the SERPs, where they were before.
If you merely glance at a page once and don’t update it, you’ll lag behind.
20. There is a Right Way to do SEO
This one is likely a myth in many different industries, but it seems to be common in the Crypto SEO industry. In SEO social media, forums, and chats, there is a lot of gatekeeping.
It’s not really that easy, though. We are aware of some fundamental Crypto SEO principles.
Typically, when a search engine representative makes a claim, it has already been examined, put to the test, and proven to be accurate.
The remainder is the outcome of individual and group trial and error, testing, and experience.
Processes are very useful for Crypto SEO business operations, but they need to develop and used properly.
Websites in various industries will react to changes differently than those in other industries. If a meta title is changed to be under 60 characters, it might increase click-through rates for some pages but not others.
In the end, we have to take any Crypto SEO guidance we are given with a grain of salt before determining whether it is appropriate for the website you are working on.
If you want to know more about the Complete Guide To SEO For Cryptocurrency Websites, check out this blog.
21. Google places a high value on backlinks coming from all high-authority domains
The greater the authority of the website, the more of an effect it will have on the ability of your site to rank in search results. You will hear it in many different SEO pitches, client meetings, and training sessions.
Having said that, there is more to the tale. To start, it’s not entirely clear that Google even comprehends the idea of domain authority.
In addition, it is essential to have a solid understanding of the many factors that Google considers when determining how a link will affect a website’s ability to rank highly in search results.
The relevance of the content, contextual clues, and no-follow link attributes. When searching for a link from a website with a high “domain authority,” you should not ignore any of these factors.