How to Check Keyword Ranking in Google Analytics: A Step By Step Guide


    Are you looking to track your keyword ranking in Google Analytics? It is essential to know the position of your website to assess the success of your SEO and digital marketing efforts. With Google Analytics, you can acquire information detailing which keyword your website is ranking currently. This blog will provide complete information on how to check your keyword ranking in google analytics.

    Here, we outline each stage of how to verify a google analytics keyword ranking and what you can do with it. We will be explaining everything about how google analytics keyword tracking works and how it can benefit your business!

    Why is Monitoring Top Ranking Keywords Essential?

    Monitoring the highest-rated keywords can provide you with beneficial insight into what topics and content your visitors are most enthusiastic about searching for and learning about. This can assist in developing upcoming posts, and consequently your total search engine optimization plan.

    How To Track Keyword Ranking in Google Analytics?

    Let’s get started and establish monitoring keyword ranking google analytics.

    ✅ Step 1: Website Verification

    • Before you can start tracking keywords, you have to validate that you are the owner of the website by using Google Analytics. To do this, you have to visit the Google Search Console account.
    • Once you press the Search Property button, open the drop-down list and choose the option “Add Property”. Choose the URL prefix option and enter your website’s URL. Now, click on the Continue button
    • It may take a few minutes to complete the confirmation procedure, and when your ownership is established, you’ll see the Ownership Verification message. 
    • Click on Go to Property to finish the confirmation process, and you’ll be taken to your Search Console homepage.

    Step 2: Link Your Site With Google Analytics

    Once you have completed the verification process, you must link your website to Google Analytics.

    • Log into your Analytics account and pick out the website (property) you have previously confirmed. Afterward, go to the admin part.
    • In the property section, locate All Products.
    • Go to the bottom of the page and click on the Link Search Console button, then click Add. 
    • Make sure to enter the same website URL that you used in the first step so that it connects with Search Console. If you link it incorrectly, you may experience linking issues.

    You have connected Analytics and Search Console successfully.

    Step 3: Analyze Keyword Ranking Data

    • You should now be able to view real-time figures in Google Analytics including keyword rankings. To access these, open up the website property section and go to the Search Console report under Acquisition » Search Console » Queries. This will display all the search queries that resulted in visitors to your website.
    • In Google Analytics, the report for keyword rankings will be similar to this. You may organize your keywords by clicking on the headings, including clicks, impressions, click-through rate, and average location.
    • This page shows the top 100 words or phrases together with a calculated average (the formula being (impressions + CTR) divided by the average position, resulting in avg CPC/impression). An example: if a query had obtained 500 hits and was found on the first page (position #0), then the avg CPC would be calculated by multiplying those 500 views with 0, resulting in $0.
    • To discover what terms were used in Google searches to reach a particular page, go to the Acquisition » Search Console » Landing Pages report and click on the relevant URL.

    It is now time to examine your keyword information!

    How To Track Keyword Performance in Google Analytics?

    Monitoring how your keywords are performing is the beginning of enhancing your search engine optimization plan over time. This is the simplest way to track keyword rankings in Google Analytics:

    Step 1: Access your Google Analytics profile and select the Acquisition tab, then go to Campaigns and Organic Keywords.

    Step 2: Be selective in deciding the duration of time for which to compile a performance report since you’ll only be capable of analyzing organic keywords over this predetermined interval. Typically, individuals monitor their web traffic for a 4-week timeframe.

    Step 3: Once you have chosen the specific parameters, click on the pivot table to generate a table resembling the one in view.

    You now possess the performance metrics of all search engines. Taking advantage of this data, you can adjust your Google ads more effectively and discover words that could bring you an increase in clicks and improved standings.

    You can further optimize your pivot table by utilizing more sophisticated segments, like branded and non-branded keywords as well as keywords that begin with a specific letter.

    For instance, e-commerce store proprietors can look at the organic search report’s e-commerce section and check their revenue. PPC specialists can better understand paid keywords by going to Traffic Sources -> Search. They can compare time frames to draw comparisons.

    Finally, you can keep an eye on how Google Adwords keywords are doing by going to the tab labeled Advertising -> Adwords. This is useful because you can set up a pivot table with two important metrics: Revenue Per Click and ROI. By understanding these two values you can easily see the amount of money your keywords are generating.

    It is evident that monitoring the performance of google analytics keywords can provide useful information, such as which keywords generate the most traffic, what your most profitable PPC advertisements are, and even the amount of revenue Google AdWords has brought to your business.

    Utilizing Search Query Reports in Google Ads

    To view what keywords are used in Google Ads in Google Analytics, you can access the keyword report google analytics. Google Analytics can provide you with an extensive selection of searches that caused visits to your website. Not only will this be helpful for monitoring SEO, but it can also be utilized to gain a better understanding of the effectiveness of your Google Ads strategies. Navigate to the Acquisition tab, then Campaigns, followed by Keywords, and click on Paid. There should be a table of queries that lets you sort out keywords based on their labels, such as “not provided” or any other label submitted by Google Ads.

    Most Crucial Google Analytics Reports For SEO

    Let’s investigate the key Google Analytics reports that can be utilized for optimization for search engines.

    • Organic search report
    • Landing page report
    • Conversion goals report
    • Assisted conversion goals report
    • Site speed report
    • Site search report
    • Mobile traffic report

    👉Organic search report

    The organic search report in Google Analytics assists you in gathering a greater understanding of your site’s guests. Utilize it to figure out which sources, referrers, and social media platforms are responsible for bringing the most visitors to your webpage. Track bounce rate, the quality of your mobile website visitors, and more.

    👉Landing Page Report

    This report will provide you with insights into which pages on your website are generating the most traffic and conversions. Use this data to recognize the pages which are performing the best, figure out the origin of your sessions, track your overall conversion rate, and more.

    👉Conversion Goals Report

    If you want an easy-to-use dashboard to measure your objectives, take advantage of this conversion goals report that keeps an eye on goal completions with Google Analytics and total conversion rates for your website. You can track goals page by page, keep track of goal completions and conversion rates per channel, and many more options.

    👉Assisted Conversions Report

    The assisted conversion report displays the number of conversions your page receives from specified sources. It focuses particularly on assisted conversions, which implies that a visitor initially arrived from a specific source, and afterward was guided to take action by additional channels, including email or social media.

    Utilizing the assisted conversion report helps to evaluate the importance of social media and referral sources instead of just keeping track of the traffic that originates from them or the number of website visitors. Assisted conversions provide a further differentiation with Google Analytics compared to other analytics programs – its capacity to trace conversions depending on the actions actually taken rather than based solely on page views.

    👉Site Speed Report

    The site speed report basically evaluates the time it takes for your page to load and how that influences visitors’ decision to stay or leave a page. It is a powerful analysis tool that can help you detect possible problems related to website indexing which eventually can impair other aspects such as organic search traffic or advertising performance.

    👉Site Search Report

    The site search analysis is an essential report that displays how many people are employing Google for searching on mobile devices instead of computers. This can be a fascinating figure to comprehend the behavior of your viewers and which type of material they may favor depending on their apparatus.

    👉Mobile Traffic Report

    The mobile traffic report provides you with data on what proportion of your website traffic is coming from mobile devices. Utilize this dashboard to evaluate the differences between mobile and desktop visitors, and make necessary updates to the website for both mobile and desktop usage according to the results.


    Q: Why is keyword ranking important for my website?

    A: Keyword ranking is important because it directly impacts your website’s visibility and organic traffic. Having a higher positioning in search engines can lead to more attention, more people visiting your site, and opportunities to generate sales. Examining where your keywords are placed can assist you in evaluating your SEO performance, noticing which areas need work, and keeping ahead of the other website.

    Q: How can I check my website’s keyword rankings?

    A: You can check your website’s keyword rankings using tools like Google Analytics. Follow these steps:

    • You have to log into the “Google Analytics account”.
    • Then, visit the “Acquisition” tab and click on “Search Console” and then tap on “Queries.”
    • Here, you can view the keywords that drive organic traffic to your website and their respective rankings in Google’s search results.

    Q: Can Google Analytics provide historical keyword ranking data?

    A: No, Google Analytics does not provide historical keyword ranking data. It provides real-time data on keyword rankings, organic traffic, and other related metrics.

    Q: Can I track keyword rankings for specific geographic locations using Google Analytics?

    A: No, Google Analytics does not offer specific geographic location-based keyword ranking tracking. However, you can use other SEO tools that provide localized ranking data to track keyword performance in specific regions or countries.

    Q: How often should I check my website’s keyword rankings?

    A: It is suggested to periodically look at your website’s keyword rankings in order to observe variations and observe the success of your SEO work. Depending on your objectives and resources, checking rankings every week or month can be useful. 

    Q: What factors can influence keyword rankings?

    A: Keyword rankings can be influenced by various factors, including:

    • Relevance of your website’s content to the searched keywords.
    • Quality and number of links pointing to your site.
    • On-page optimization factors, i.e. keyword usage in page titles, headings, and meta tags.
    • User engagement metrics, i.e. click-through rate (CTR) and bounce rate.

    Q: My website’s keyword rankings have dropped. What should I do?

    A: In case the positions of your keywords in the search engine have declined, it might be a sign that you need to modify your strategies or that the search engine has altered its algorithms. 

    Here are the steps you should take:

    • Review your website’s content and ensure it is relevant and well-optimized for the targeted keywords.
    • Analyze your backlink profile and disavow any low-quality or spammy links.
    • Stay updated with SEO best practices and adapt your strategies accordingly.

    Q: How can I improve my website’s keyword rankings?

    A: To improve your website’s keyword rankings, consider the following:

    • Perform keyword research to distinguish relevant and high-end keywords.
    • Optimize your website’s content by incorporating the targeted keywords naturally.
    • Create top-quality backlinks from recognized and reputed websites.
    • Monitor and analyze your keyword rankings regularly to identify areas for improvement.

    Q: Can I track keyword rankings for my competitors’ websites using Google Analytics?

    A: No, Google Analytics does not provide keyword ranking data for competitors’ websites. However, there are other SEO tools available that can help you track and compare keyword rankings for multiple websites, including your competitors.

    Q: Are there any tools other than Google Analytics to track keyword rankings?

    A: Yes, several tools can help you track keyword rankings, such as SEMrush, Moz, Ahrefs, and SERP Watcher. These tools provide comprehensive keyword tracking, competitor analysis, and additional SEO insights.


    Gaining knowledge on how google analytics keyword monitoring works will be beneficial in assessing how good your SEO efforts are. It is a great resource to use to measure the visibility of your website and its contents in search engine results. Through this data, your SEO strategy can be modified to reach a larger audience and make decisions based on analytic evidence. Ultimately, careful keyword ranking analysis with the help of Google Analytics will help you boost your website ranking and visibility in the SERPs.

    There are lots of options for monitoring the position of your keywords, but no need to go too far overboard. Begin your SEO journey by setting up and understanding three effective tools, Google Analytics, Search Console, and Monitor Backlinks. Doing this will give you more flexibility to focus on and accomplish other SEO goals, like obtaining more website backlinks.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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