Is your enterprise website struggling to rank high on SERPs? If yes, an enterprise SEO audit will help business owners to know all the issues on the site and allow you to achieve the desired goal. Your enterprise website has lots of web pages because of which it is quite easy to lose track of which page is fully optimized or not. According to SEO experts, if your website’s single page is not optimized it will affect the search engine ranking on SERPs.
Here the enterprise SEO audit comes into action as it audits every single page of the website and finds out the issues. Once those issues are resolved it ensures maximum results within no time. To know more let’s deep dive into this post and learn all the aspects of enterprise SEO audit.
What Is An Enterprise SEO Audit?
An enterprise SEO audit is a comprehensive analysis of a large-scale website or online platform to assess its current search engine optimization performance and identify areas for improvement. Unlike regular website audits, enterprise SEO audits focus on analyzing and optimizing websites with a vast number of pages, complex structures, and diverse content.
The purpose of an enterprise SEO audit is to uncover potential issues that may hinder the website’s visibility in search engine results pages and offer strategic recommendations to enhance its organic search performance. The audit typically involves a combination of technical analysis, content evaluation, keyword research, and competitive analysis.
What Are The Advantages Of Conducting SEO Audits Of Enterprise Websites?
- Improves search engine visibility: An enterprise SEO audit helps identify areas where your website can be optimized to achieve better search engine rankings. By analyzing your site’s structure, content, and technical elements, the audit reveals opportunities to enhance visibility and increase organic traffic.
- Learn about the technical issues: Large-scale websites often face technical challenges that can hinder their search performance. An enterprise SEO audit examines technical elements like website speed, crawl ability, indexability, site architecture, and URL structure. Identifying and resolving these issues can help search engines effectively crawl and index your site, leading to improved rankings.
- Enhances website authority: An audit assesses your website’s backlink profile, including the quantity, quality, and relevance of inbound links. It helps identify opportunities for link building, removal of toxic links, and overall improvement of your website’s authority and credibility in search engines.
- Measures performance: An enterprise SEO audit establishes a baseline for measuring your website’s SEO performance. By analyzing some of the effective metrics of SEO like rankings, conversion rate, etc organizations can easily track the optimization efforts. This step will help the company to make informed decisions.
- Helps in enhancing user experience: A comprehensive SEO audit evaluates the usability and user experience of your website. It helps in assessing the factors like website page loading speed, mobile responsiveness, website navigation, and overall user engagement. Thus, by improving all the above aspects, you can provide a better experience to your potential visitors and boost conversion rates.
How Often Should You Conduct Enterprise SEO Audits?
According to the experts of digital marketing enterprise SEO audits depend upon several requirements and goals of the company. But overall, organizations must conduct SEO audits at least once a year for the best results.
SERPs algorithms change with time to offer excellent user experience to people, so it’s crucial to assess and optimize the website’s search engine optimization performance regularly. Moreover, a yearly SEO audit also allows the company to find out the effectiveness of the SEO strategy, find out areas for improvement and helps the company to stay up to date with the latest trends and changes.
That being said, certain circumstances may warrant more frequent audits. For instance, if you have made some changes in your website for excellent user experience then an SEO audit will prove to be beneficial as it will help the website to get optimized.
Furthermore, enterprise SEO audit is also based on many factors like, size of the company, complexity of the business, competition in the industry, etc. Regular monitoring and analysis of your website’s performance are crucial to maintaining a strong SEO presence and maximizing organic visibility.
How Do SEO Agencies Conduct An Enterprise SEO Audit?
According to the experts in digital marketing, there are mainly three steps to conducting an enterprise SEO audit. They are: –
- SEO experts will find out all the factors that they need to analyze on the website.
- Every factor is assessed
- Lastly, experts will develop a plan by which they improve the website performance which is entirely based on the result of the SEO audit
What Does Enterprise Level SEO Audit Include?
There are a number of things that play an essential role in enterprise SEO audits. They are: –
- Keyword targeting
Keyword research involves identifying relevant keywords and phrases that target audiences are using to search for products or services business is offering. This research and keywords in content helps optimize websites and improve organic rankings by understanding user intent and search demand.
So, always target keywords most of the potential users are searching to find particular products and services.
- Keywords Use
As the audit is of enterprise then ensure to emphasize short-tail keywords that are general and only contain a few words. However, ranking for these keywords is indeed quite challenging but they have the full potential to drive organic traffic to the website.
On top of that, it is also vital to verify that keywords are appropriately used throughout the website content. In simple words don’t miss any of the keyword opportunities but don’t stuff them unnecessarily. Moreover, the insert target keyword is the main body of the content within the first 100 words.
- Go for relevant URLS
URL helps search engines and website visitors to know what the webpage is about. Some of the effective tips that will help website owners to make URL user-friendly are: –
- Ensure not to use random string of letters and numbers
- Take the help of primary keyword if you want to rank high
- Add accurate description of the page content
- Make sure you use hyphens in between the words
- Use lowercase letters only
- Site speed
According to one report, if any of the websites is taking more than 3 seconds to upload then there are high chances users will leave the site and move to another service provider. In short, site speed directly impacts user experience and search rankings. Auditing site speed involves analyzing factors such as page load times, server response times, and overall website performance. Optimizing site speed can reduce bounce rates and improve search visibility.
There is no doubt that images add extra beauty to your website and help to define the visions of site visitors. Additionally, images can help with SEO strategy if they are optimized. The image that you are going to use should be small in size and descriptive and must contain your keywords. Also, don’t forget to split the words in your image filename with hyphens. You have to use the alt tags in your images, which search engines use to comprehend images. The alt tags that you are going to use in your image must have keywords.
Backlinks to the website play an essential role in ranking sites high on SERPs and attracting organic traffic. That means the backlinks website should earn will be of good quality as it plays a significant role in ranking business websites on search engines.
Overall, the links should be from unique and authoritative domains which will make the website backlink profile strong and better. For best results, you can check the backlinks with the help of various online tools like SEO Checker Tool, Ahrefs, Google Search Console, etc.
- Meta tags
Google takes the help of title tags to know what the webpage is all about. Here if you talk about website visitors, meta description tags help them to know what they can expect when they reach the web page. However, these tags also appear in SERPs.
During the enterprise SEO audit SEO experts check the web pages for meta tags and find out whether they are unique or not.
According to experts in digital marketing, around 50% of website traffic comes from smartphones. These days Google prioritizes the mobile versions of websites while doing indexing. This is why it becomes vital for business websites to be mobile-friendly.
Furthermore, responsive design allows your site to adapt to the device to offer excellent user experience. As a result, it works accurately and looks outstanding whether someone considers it on a laptop, tablet, or smartphone. In this technological world, it is very easy to check the mobile-friendliness nature of your website using the online tools of Google.
To make your business website safe and secure it should have SSL or secure sockets layer certificate. This step will offer your site with a HyperText Transfer Protocol designation. One of the signs that shows the website is secure is the padlock symbol in the address bar.
- Robots.txt file
The main motive of a robots.txt file is to tell search engines crawlers like, Google, Yahoo, Bing which of the URL the crawler can access on the website.
But if by mistake you give instructions to Google not to crawl any of the particular pages in robots.file then that page will be excluded from search results. But if you want to secure the sensitive data of the company or the existing customers data, relying solely on robots. file is not a good idea. For that, you must implement several alternative measures like, noindex directive, password protection, etc.
- Ensure your website own XML Sitemap
XML means extensible markup language which is a file that includes information about the business website. Almost every search engine before offering rank to any site crawls this information to know the relation between website pages, images, and many other things.
Sitemaps are very crucial for enterprise websites as they contain a high volume of pages because of which it’s possible that search engines like Google crawler may miss some of the pages.
- Content quality
The content on the website is the foundation that helps business sites to rank high on search engines. That means content that you will add on the website must be of premium quality and useful to the target audience.
Moreover, check the duplicacy of the content and if you found it duplicate remove it as soon as possible and add fresh content.
Organizing your content and determining the contents of your page is possible with Headings. The major tag is the H1 tag which functions similarly to the title since it determines the primary topic of your page. However, it is shown on the website page rather than on search engine result pages. Moreover, to organize the content in a better way you must add H2, H3, H4, and other header tags. While maintaining readability, you should try to add keywords in your headings.
- Landing pages are internally linked
As per the latest Google algorithms, internal links on the website helps search engines find and index the website pages. On top of that, they also help in communicating website hierarchy, topical breadth, relevance signals and many more things.
Keeping all these things in mind, ensure to evaluate whether your business website pages are leveraging on internal linking strategy or not. Additionally, keep a keen eye on the anchor text as well as it is also used for linking purposes. However, this internal linking of pages helps business websites to rank high on SERPs. If the pages are not linked then they are called orphan pages and will not be indexed by search engines like Google.
- Schema Markup
Schema makeup is one of the most powerful optimizations that enterprise websites can use. However, if your business website already has schema markup not all but on some of the website pages then confirm whether it is validated and eligible for perfect results.
To find out or test take the help of Google’s Rich Result which will help you to know if they are efficient or not. Moreover, you can also use your favorite site crawler to test all the website pages.
- Website architecture
Analyzing and evaluating website architecture ensures that the site is well organized logically and facilitates easy navigation. There are a number of things that are involved in website architecture: internal linking, URL structure, hierarchy of pages, and many more.
How Much Does An Enterprise SEO Audit Cost?
According to SEO experts, the total cost of conducting an enterprise SEO audit depends upon various factors like the experience and reputation of the SEO agency, the size and complexity of the business, the needs of the client, and many more.
If you talk generally, enterprise SEO audits are quite a time-consuming process as compared to regular audits. The reason is the complexity and several pages of the business website. However, the enterprise SEO audit can cost from a few hundred to a thousand dollars. On top of that, many reputed and trustworthy SEO agencies also charge on an hourly basis for their services.
It’s important to note that an enterprise SEO audit is a specialized service that involves in-depth analysis, technical assessment, competitive analysis, keyword research, content evaluation, and recommendations for improving organic search visibility. The cost reflects the expertise and effort required to conduct such a thorough evaluation and provide actionable insights to optimize the website’s performance in search engine rankings.
To get an accurate estimate of the cost, it is recommended to reach out to SEO agencies or consultants that offer enterprise-level services and request a quote based on your specific requirements and goals.
These are the things you need to know about Enterprise SEO Audit, and after reading this informative guide you may come to know all about it. So, it is recommended that the enterprise implement a comprehensive SEO strategy that addresses the identified issues and leverages the opportunities uncovered.
This strategy should encompass technical optimization, keyword research and targeting, content improvement, on-page optimization, mobile optimization, link building, and continuous monitoring and adjustment. By following these recommendations, the enterprise can enhance its organic search visibility, attract more qualified traffic, and achieve its SEO goals.
Frequently asked questions
Q: What does an enterprise SEO audit typically include?
A: An enterprise SEO audit typically includes an in-depth analysis of factors such as website architecture, keyword strategy, on-page optimization, technical SEO, content quality, backlink profile, mobile optimization, user experience, and competitive analysis. It may also involve assessing local SEO efforts, social media presence, and conversion optimization elements.
Q: Why is an enterprise SEO audit important?
A: An enterprise SEO audit is essential because it helps businesses understand how well their website is optimized for search engines. It uncovers areas for improvement, identifies potential obstacles to ranking higher in search results, and provides actionable insights to enhance organic visibility, increase traffic, and improve conversions.
Q: How long does an enterprise SEO audit take?
A: The overall time an enterprise SEO audit will take wholly depends upon the size and complexity of the business website. That means, It can take around a few weeks to several months which wholly depends upon the analysis and the type of resources allocated to the audit team.