How To Do SEO For Franchises | A Complete Guide 2022

TABLE OF CONTENT

    If you have a desire to learn search engine optimization or shortly SEO, then you’ll get the most out of this guide by your willingness to execute and test concepts. This comprehensive guide is designed to describe all major aspects of search engine optimization, from phrases and finding the terms that can generate qualified traffic to your website. This is because to make your website friendly to the search engine to create links and market the unique value of your site. Moreover, if you are looking for SEO Consulting Services for your business, IndeedSEO is the best option for you. Though the world of SEO is challenging and ever-changing, you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.

    Why does your business need SEO?

    SEO is what makes your brand visible in this chaotic world of Search in a digital marketing strategy framework. SEO sifts the gold from the dirt to give users the exact relevant information they’re looking for with the countless sites put up every day on Google. 

     Here we’ll give you an in-depth exposition as to why you need SEO for your business along with the benefits of having it in your arsenal. You have to do SEO if you want to succeed in digital. For small business SEO tips, you have to read this whole content carefully. 

    Search Engine Optimization can create a robust and user-centered website that ranks higher in search engines, makes brand awareness, and brings in appropriate traffic that translates to better lead generation and transformations.

    Reasons Why Your Business Needs SEO

    Here’s why your business needs SEO:

    Technology has permitted people to get instant information with just a quick search. In 2019, Google obtained a rough total of 2.3 trillion searches—verifying that people always search online before going somewhere or before doing anything in particular. That’s why Search engine optimization can fill the gap in your Customer Journey as Search is becoming the user’s primary source of information today. Humans are naturally and intrinsically information seekers. The graphic below highlights the connection between customer journey and search activity.

    Search engines today aren’t only used to increase traffic; they’re also used for conversion and revenue. That is why Search is no longer a subset of your consumer journey; it’s now the primary channel for further growth of your business.

    Search algorithms are getting more worldly—from a mere Q&A platform to a more journey-focused search engine. That takes into deliberation your recent search activity, location, and interactions to define your needs as a searcher accurately.

    Understanding the user’s search intent to create content that matches their level of interest at each stage is one of the key factors that can crack the code on using Search as your main customer journey channel. Managing those micro-moments of truth is key to your victory in Google Search.

    You can classify search goals into different types:

    • Informational Intent – The user looks for detailed information and answers queries on a special subject.
    • Navigational Intent – The user searches for a definite location or shop, needs to go somewhere, or visits a specific website. This contains Local Intent, where the user is searching for favors in a specific geographical area, or somewhere near their current location.
    • Transactional Intent – The user needs to transact, buy a product, use a service, or compare items with retail purposes now or in the future.

    You can map precise keywords and target pages—both existing pages and those you want to create after identifying your user’s level of intent. Moreover, the idea is to make pages that address every suitable stage of your customers’ journey and find gaps within that journey that your content can address actually. If you are looking for SEO consulting services, with this blog post you are at the right place.  

    You’ll bring your customers to the next stage of their journey almost effortlessly if you turn every relevant search query into a meaningful experience on your website.

    Higher conversion rate

    An optimized website loads quickly, is more comfortable to read, can be browsed thoroughly, and displays images properly however of screen or device. Websites that are effortless to read and guide are more likely to grab your readers’ concentration. Making them attached to your website can turn them into loyal customers and bearing visitors, which rakes in more qualified conceivable customers and hence increases modification rates.

    The SEO Process

    SEO can be dominating for the inexperienced. Moreover, we’ve mapped out our full SEO process to help you understand it better and apply it to your business in order to save you the trouble.

    Keyword Research

    In qualities, it’s one of the solid bases of all your succeeding SEO industries as your Keyword Research hits every other SEO task we perform. Including finding optimization possibilities, content growth ideas, and outreach or advertising strategies. Keyword research is the method of gathering and finding keywords, phrases, and queries that people use or type in search engines. With the greatest goal of optimizing content around those terms and ranking them for those terms in search engines. It lets you gain an understanding of what users are searching for and what are their beliefs, fears, and desires of your target market.

    Steps-of-Keyword-Research
    1. Create a complete niche list of all the products, brands, categories, services, and adjacent niches under the account.
    2. Input your niche list into all possible keyword research tools and data processors like Google Ads Search Query, Keywords Everywhere, Keyword Planner, Google Search Console, and Ahrefs.
    3. Filter in keywords that shouldn’t be included in your research once you’ve gathered an extensive list of keywords.
    4. After you’ve filtered through your keywords, take into consideration the modifiers of the keywords in order to categorize them according to intent. 
    5. Once the modifiers are identified, check out the words with the most occurrences out of all your keyword lists. The words with the most affair are thought your seed keywords or ‘primary keywords’ that you should be concentrating on and targeting.
    6.  If you spot any irrelevant keywords Do a second pass on the keywords and fire any.

    Keyword Mapping

    You might be doubting, is not keyword research sufficient? To tell you the reality, it is not. Assigning or placing your explored keywords into non-existing or existing pages to rank in search engines. 

    what is keyword mapping

    Why is keyword mapping significant?

    • Find out keywords without content: Utilize your keyword research in order to assign keyword buckets per page or keywords. Content Experts and firms that offer SEO consulting services can explore keywords that have no standing page and think about making a new page that comprises the target keywords in order to match search intent.
    • Explore on-page opportunities to enhance: If existing pages contain the mapped target keywords, get a clear view of what pages and keywords go well together to decide. List down the on-page factors if the keywords are not present, and you can optimize or tweak them to further get better the page.
    • Find out content without intentional keyword targeting: A keyword map can assist to find out content and pages that are not optimized to target particular keywords and make adequate optimizations.
    • Explore link-building requirements: As per multiple studies, approximately 99.8% of pages that top the search engine result pages have at least one authority backlink. A keyword map can assist us to find out pages that want a little start on rankings with organic link-building efforts.
    • Guide internal linking structure: The keyword map results can help you in your internal linking structure mainly focused on content hubs and content relevancy composed of topical content pages and central pages. 
    • Prioritize the campaign’s focus work: The keyword map assists set the significant work required to move the needle with your search engine optimization. 

    Ways to analyze the keyword map:

    Your keyword map is not just there for display. It is a critical part of your search engine optimization approach. All made visible on a sheet the keyword map will be your guide to making particular and significant content marketing plans to keep your keyword-to-page relationships organized with your website data and pages and keywords.

    ways to analyze and boost your SEO strategy

    Here are a few key points to analyze using the keyword map: 

    • First, among small business SEO tips, you can select one or more than one priority keyword buckets in order to analyze. You can select based on the focused service, business objectives, or the bucket with the most possible clicks.
    • Find out which pages have several or no keyword targeting and what pages are utilizing keywords with the incorrect search intent. You can already have actionable items such as revisiting pages that are not aligned with the search intent and making essential optimization changes. 
    • Group pages under the same keyword bucket and assign the leading page to which all the pages will link. This will get better your website navigation and internal linking structure, which will make a rich user experience for more search engine optimization success.
    • Explore what keywords can be utilized for your website, but have not presented pages. Either you make more pages to utilize the keywords, make 10X content that can target all those keywords, or assign them to existing ones.

    Listed above are some methods to go about your keyword map. You can now have a better view of how to enhance and streamline your search engine optimization efforts easily with all the data on a single map. 

    Content Marketing

    Search engine optimization and content always go hand-in-hand. Your efforts are bound to be unsuccessful without one or the other. Doing Content Marketing Services along with search engine optimization can put your business in front of consumers on Search. Creating your presence on search provides you a greater chance to reach your customers at a vital point in their purchaser journey. Moreover, they expect to get the most relevant results in return when users search online. Content transforms your target audience into clients. Customers and search engines determine your relevance based on your page content. 

    how to grow your business using content marketing

    Content Marketing Strategy

    The role of content is precious as a single post can either convert your brand upside-down or upsurge your business. A clear content marketing tactic can break or make a business successful. A content approach must be coherent and consistent with your business targets. You can target the right audience and boost their actions towards your brand with the assistance of a strategy. Here is how to begin making your content marketing approach:

    • Content Audit: This is where you have an in-depth look at what content, offline or online you are generating for your business or brand. Take a deep look at the subjects you have covered, the quality of the content you have produced, and other On-Page SEO aspects such as having a focus keyword in the meta description, title, and many more. While doing your audit, be objective, and pay attention to the data and facts at hand. 
    • Content Mapping: Here is where you map out how to provide the correct content, to the right individuals, at the right time. Think about your target spectators and what part of the purchasing cycle they are in. It is important since the content they will look at will suggestively influence their buying decisions.
    • Content Ideation: Now it’s time to make topics that your spectators will like to read and consume when you have done your research. These topics can vary from their journey to their interest, and even to their particular requirements. This is where your content formation begins.

    Final words

    If you are serious about enhancing search traffic and are unaware of search engine optimization SEO, we recommend reading this guide to SEO front-to-back carefully. We have tried to make it as easy to understand as possible, and learning the essential parts of SEO is a significant initial step in attaining your online business targets. Moreover, you should go through at the pace that suits you best, and be sure to take note of the lots of resources. If you want to take a more organized approach to learning SEO or train your entire team, contact IndeedSEO which also offers Professional SEO Services.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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