How To Get More Instagram Followers Using Facebook Ads

Are you looking for an efficient way to build an engaged Instagram following? Facebook Ads can be an incredibly powerful tool to help reach a broader audience and increase your Instagram followers. From crafting the perfect ad content to managing campaigns, this Facebook ads for Instagram followers guide serves as a comprehensive step-by-step process for how to get more Instagram followers using Facebook Ads.

Facebook Ads is one of the most powerful tools for increasing your Instagram followers. Ads are incredibly effective in targeted marketing, which means that a business can reach the right people who are more likely to be interested in their services. When used correctly, Facebook Ads can help businesses grow their Instagram followers quickly and both efficiently.  In this blog post, we will be discussing everything about how you can get more Instagram followers using Facebook ads!

Although Instagram does not promote your account without payment and they do not provide follower advertising, there is still an effective method to gain Instagram followers through Facebook advertising. Taking the time to use this clever trick is worth the effort.

Steps To Get Instagram Followers Through Facebook Ads

First, let’s clarify the requirements for the procedure of Facebook ads for Instagram followers.

✓ Possess an authentic advertising account on Facebook or a Business Manager Account

✓ Hold an Instagram Business profile plus a Facebook page

✓ Incorporate the Pixel

✓ Already own a fair number of Instagram fans (the more, the better)

We will look at an alternate solution if you are looking for the best strategy for Facebook ads to increase followers.

The method necessitates you to evaluate the data of your follower’s campaign by campaign or advertisement by advertisement. What we want to emphasize is that you cannot streamline the process as much as you would be able to for a usual conversion-focused campaign. These are the measures to attain genuine Instagram followers through the use of Facebook Ads:

You need to Create an Instagram Page

✅ The first step to creating an effective Instagram page is to create an Instagram page. 

✅ Before launching a Facebook Ads campaign, you need a dedicated Instagram page that people will be directed to when they interact with your ad.

✅ Once your profile is up and running, make sure to include relevant images and information about your company, products or services. This will encourage people to engage with your content, and you’ll need to have a certain level of engagement before launching an ad campaign.

✅ Begin by navigating to the Audiences section in your advertising account, located within the business tools. 

✅ Now, you need to click on the “Create Audience” button and then go to the “Custom Audience” section, after that you have to select the “Instagram business profile” column.

You will have four different possibilities to select from here.

• Any individual who looked at your business profile
• Individuals who interacted with any post or advertisement
• Individuals who sent a message to your business profile
• People who preserved any post or advertisement

If you have not acquired a formidable amount of followers on Instagram, it would be wise to select the broadest audience option available.” Then, you can utilize A/B testing for more specific audiences at a later time.

Maximizing the data you acquire for your Instagram business profile through advertising can yield lots of possibilities for optimization. As your operation expands, bear in mind to make the most of the opportunity to have data from 365 days of visitor information.

As you continue to optimize, you can adjust the settings for day options. Provide a familiar name for the audience and click “Create Audience” to establish an Instagram Business Profile Lookalike Audience. Then click “Create Audience” once more, and pick “Lookalike Audience” from the options. In the first field, select the custom audience for the Instagram business that was recently created from different sources.

Next, you should pick the place where the target audience is located. This area is where the people you’re trying to advertise live, and here are a couple of things to remember, depending on your ad objectives:

✓ Select places from where you desire your Instagram fans to originate.

✓ Pick locations advantageous to your enterprise.

✓ If you are aiming to increase your followers with the least amount of money spent on advertisements, then opt for countries with cheaper advertising costs.

✓ If your goal country has a large number of inhabitants, start with a 1% lookalike first. However, if your focus nation has a modest population, then a higher lookalike percentage might be more appropriate.

What If I Am Starting From The Beginning With No Followers?

Although having Instagram data is suggested for the best results, you can use the other steps to drive visitors to your Instagram page and convert them into followers. Rather than targeting individuals, instead, focus on interests and demographics or create tailored audiences using data from your website visitors.

The sole factor that distinguishes this approach is the targeting, and when you have collected enough data, make Instagram-tailored crowds for the following advertisement campaign. As an alternative, you can try to enlarge your following organically, by transforming website visitors into Instagram devotees or practicing other organic Instagram methods to acquire your initial team of followers. Afterward, start utilizing promotion.

Also Read: Google Ads vs. Facebook Ads | Which is Better?

Creation of Facebook Ads Campaign 

🔵 Return to Ads Manager and click the Create tab. 

🔵 Under the Campaign Objective section, select “Traffic”. 

🔵 Name your campaign and create an ad set in the same menu. 

🔵 On the subsequent page, verify Campaign Budget Optimization is activated and that the daily expenditure on ads is in line with your budget.

Let’s take a look at the required changes we need to make for our Ad Sets. 

• Firstly, make sure that you have given the Ad Set a title if you haven’t already. 
• Ensure that you have the “website” option selected under Traffic. 
• Also, adjust the start and end dates as needed.
• When conducting A/B testing on your campaign, one way to make sure you don’t forget your end date is to produce multiple ad sets with dissimilar start and end dates to compare the findings. 
• Afterward, make sure to select the lookalike audience you established before in the “Custom Audiences” field. 
• To further modify the audience, go to the “audience” tab to pick the geographic areas where you wish the advertisement to show. 
• Ensure that the places you choose are the same as what you picked for the lookalike audience.
• It’s not necessary to tweak audience targeting parameters such as age, gender, or preferences. 
• The lookalike audience and the Facebook system should do their utmost to associate with consumers most likely to click on the ad’s link. Making the crowd tighter could only generate more negative results for the ad. 

If you want to run the ads on your Instagram profile in a single language, you might want to adjust the language settings to maximize customer engagement.

Ad Set Placement

For optimization of your placements, enable the “manual placements” option and ensure that only Instagram placements are used. It may be beneficial to try each Instagram placement separately to determine which one will work best for you. You can set up separate ad sets to cover all the Instagram placements. Opting for “Link Clicks” rather than any other option is advised to enhance delivery. Lastly, it is time to start constructing captivating ads.

Create Your Instagram-Based Ads

✓ Go to your ad set in Ads Manager and make a name for it.

✓ Make sure the right Facebook page and Instagram account are chosen in the “Identity” section.

✓ Place the URL of your Instagram profile in the “Website URL” section.

✓ Select either an image or video for your ad; a video for Stories would be better suiting for getting followers.

✓ If you don’t, you can leave the call to action as “Learn More” unless you have a special link in your Instagram profile that you are wanting to push.

Utilize a call to action for urgency and a sense of need if using an info product as, for instance, a lead magnet. In a video ad, quickly explain why viewers should follow you and the advantages they will benefit from. For instance, sharing the link of the product on the bio and mentioning the new products, updates, or any other info related to the product to entice viewers to follow you and get that product. If using Instagram Stories, make use of the 15 seconds opportunity and convert those viewers into your followers.

If you opt for image ads as opposed to a video for Instagram Stories, the image, and the accompanying text should be closely related. The primary text should be concise, and you’ll need to include a call to action. Additionally, this campaign intends to gain followers, so be sure to include a link to the Instagram profile in the ads so your website can benefit from the increased traffic, and make sure you have set up a tracking pixel.

Once you are done, you can put your advertisement online and begin to improve its effectiveness.

Monitor the Performance of Real Instagram Followers

To stay on top of things, we need to keep track of the number of clicks we get and their associated costs from the ad manager. Since we can’t measure conversions or an increase in followers from the campaign, use Instagram Insights or Facebook Insights to monitor the total reach and impressions of the ad. Finally, compare the original number of followers before the campaign to the amount at its conclusion.

Then, calculate the cost per follower (CPF) by dividing the cost for advertisements by the number of followers acquired. This CPF for the first campaign should be used as a standard for comparing the results of the other advertising tests. Additionally, make sure to record the number of clicks required in order to obtain a single follower.

It is important to keep track of metrics when executing this strategy, as you cannot rely on followers count as a conversion. Additionally, separate your ads and ad sets to ensure clearer data and avoid optimizing for maximum clicks, which isn’t the objective.

Now, let’s see how one can further expand the user base on Instagram and gain more authentic followers by using the method mentioned. Additionally, it is a good idea to check your traffic analytics on Google and Facebook if you have a connected website listed in the bio section.

Boost Your Results & A/B Testing

We have previously stated that as you gain more data from the Instagram followers, the more finely tuned the lookalike audiences will be for higher profile traffic. You are familiar with how we monitor the modifications in follower counts to raise the outcomes. To effectively A/B test the commercials, you should only run one ad at a time because we can’t closely watch the shift in followers with multiple active ads.

If you had three ads running at the same time, you would not be able to determine which ad had the biggest impact or if it even had one. As well, be mindful that you could also acquire organic Instagram followers during the ad campaigns which could affect the accuracy of the data.

Here are a few tips for A/B testing:

• Launch one advertisement for five days.
• Deactivate it.
• Develop your new trial advertisement.
• Show the trial one for a further five days.
• Analyze the effectiveness of both and decide which one drove more followers.

When testing, it’s important to create different ad sets if you’re examining placements that vary (for example, Instagram Stories and Instagram Feed). The same advice remains the same, however, just remember that a lower CPC doesn’t necessarily equal a lower cost per follower.

At least three tests must be completed before you adjust your advertising expense for the most successful ads. The purpose is to determine an expenditure amount for followers that you find acceptable. With a large amount of data flooding in, you may want to modify your specially selected audiences and followers who are similar based on the positive results you experience during your marketing efforts.

FAQs

1. Can Facebook ads help me gain real Instagram followers?

Yes, Facebook ads can be an effective tool to gain real Instagram followers. By leveraging Facebook’s robust targeting options and advertising capabilities, you can reach a wider audience who are more likely to be interested in your Instagram content.

2. How does advertising on Facebook help grow my Instagram following?

Advertising on Facebook allows you to create targeted campaigns that reach users who have similar interests, demographics, or behaviors to your ideal Instagram audience. By promoting your Instagram account or specific posts through Facebook ads, you can increase visibility and attract relevant users to follow your Instagram profile.

3. What types of Facebook ads can I use to gain Instagram followers?

There are multiple ad formats you can use on Facebook to gain Instagram followers, including single-image ads, carousel ads, video ads, and story ads. Each format offers unique ways to showcase your Instagram content and entice users to follow your profile.

4. How do I target the right audience with Facebook ads for Instagram growth?

Facebook provides robust targeting options to help you reach the right audience for Instagram growth. You can define your target audience based on demographics, interests, and behaviors, or even create custom audiences using data from your existing Instagram followers or website visitors.

5. Should I focus on increasing followers or engagement through Facebook ads?

Both increasing followers and engagement are important for a successful Instagram presence. However, if your goal is to gain more followers, you can optimize your Facebook ads towards the “Follow” action. This encourages users to follow your Instagram profile directly from the ad, boosting your follower count.

Conclusion

So, now you know how to use Facebook ads to increase followers. It is important to routinely inspect for updates on Facebook Ads since it only works as a workaround to build a valid Instagram following. It is possible that, shortly, we could have a campaign option that allows us to directly advertise to garner more Instagram followers and convert them, linked to our Cookies Pixel code, but until then, this is the process to use.

Many businesses may offer to sell you Instagram followers, however, it’s hard to be certain if those followers are real people. A genuine Instagram follower involves an individual who is interested in viewing your content and profile. At present, the only legit way to acquire Instagram followers is by using Facebook Ads and now you know the process.