Real Estate SEO Guide for Property Marketing

Real estate SEO, also known as search engine optimization, is a powerful tool for increasing visibility and driving more leads to a website. SEO can help real estate professionals reach their target audience, boost their website’s ranking, and increase their online presence. In this article, we’ll explore real estate SEO, how Google and other search engines rank content in 2023, and nine essential steps to perfect real estate SEO. 

When it comes to real estate SEO, there is no better choice than a professional real estate SEO company like IndeedSEO. We have a team of experienced real estate SEO experts who have helped thousands of businesses across the world. 

Real Estate SEO Agency

Let’s understand how real estate seo agency works in this blog and what are the challenges.

Key Takeaways

• The National Association of Realtors states that 44% of buyers initially search for property listings online.
• It is reported that SEO leads have a 14.6% chance of being finalized, whereas outbound leads (which include direct mail or print advertising) have a mere 1.7% chance of closing. 
• According to research, 76% of people who search for something nearby on their phone visit a related business within 24 hours, and 28% of those searches result in a purchase. 
• The SEO industry is reported to be worth over $80 billion in the United States.

What is Real Estate SEO? 

Real estate SEO requires optimizing website content to make sure search engines can find and explore it, as well as building links of high quality to the site. To make the most of SEO, real estate SEO specialists should be knowledgeable regarding the fundamentals of search engine algorithms and how they evaluate content.

If you are looking for a reputable real estate SEO company, we can help. We are offering a range of real estate SEO services to ensure that your website is optimized to reach your target audience and generate leads.

Why is SEO important for Realtors?

The real estate business is highly competitive globally, so Realtors must take all steps necessary to differentiate themselves from the competition and draw in new customers. One of the most effective ways to do this is through SEO which helps Realtors increase their online visibility and reach their target market.

Applying Search Engine Optimization (SEO) tactics to websites can help them rise in the ranks of search engine results. For example, when someone is searching for a real estate agent, those who have utilized SEO strategies will be displayed higher in the results, making them more visible to potential customers and improving their chances of doing business.

Real estate SEO professionals are adept at adjusting websites for search engines such as Google and Bing. They are familiar with the way search engines operate, as well as the most effective methods for making websites as visible as possible.

Also, Read | Advantages of Doing SEO for Realtors

How Google & Other Search Engines Rank Content in 2023

Google and other search engines utilize complex algorithms in order to determine which web pages should appear on their search result page. These algorithms take into account a variety of metrics, such as the relevance of the content to the user’s query, the quality of the content, the website’s authority, and the number of backlinks. In 2021 and beyond, content quality, relevance, and user experience are the main factors that will determine how content is ranked. 

Complete Guide on | Google’s Helpful Content Update

9 Steps to Perfect Real Estate SEO

✅ Run an SEO Audit on Your Website

The first step in any successful SEO strategy is to audit your website. This helps you identify any issues that could be preventing your website from performing well in search engine results. An SEO audit should cover a wide range of topics, such as page speed, technical SEO, keyword optimization, and more.

Here are some significant problems that an SEO audit might detect:

• Meta descriptions
• Image alt text
• Image compression
• Keyword usage
• Heading structure (H1, H2, H3, etc.)
• Duplicate content 
• Broken links 
• Security: HTTP vs HTTPS

Although we do not suggest it, if you are interested in conducting your own SEO audit in the future, you can utilize this comprehensive guide to set up and manage your audit.

✅ Fix Issues Found in Your SEO Audit

Once you have completed your audit, you can begin addressing any problems revealed in the audit. These can range from easy solutions like getting rid of duplicate content or repairing broken links, to more intricate matters such as HTTP vs HTTPS. Address what you can and outsource the rest.

You can improve your website easily by making it load faster. Google’s free PageSpeed Insight tool can help you do this. Check the most popular pages on your site with this tool.

If they are loading slowly, try reducing the size of large images or getting rid of WordPress plugins or IDX widgets on the pages that are taking too long to load. If all of your pages are slow, it might be time to upgrade to a VPS or dedicated server from a shared plan.

✅ Set Up Your Google My Business Account

Setting up a Google My Business account is an important step in optimizing your website for local searches. This will help you appear in the local pack, which is the section of search results that shows local businesses. Google My Business allows you to provide detailed information about your business, such as your address and hours of operation, as well as images and reviews.

In order to appear on Google maps, you should set up a Google My Business account.

Completing your Google My Business profile won’t guarantee your website will appear at the top of search results, but if you don’t do it, you won’t show up at all!

With the right real estate SEO experts, you can trust that your website will be optimized for the best possible results in the shortest amount of time.

✅ Research Keywords You Need to Rank For

Keyword research is an essential part of any SEO strategy. When researching keywords, you should consider your target audience and what words they are likely to use when searching for related content. You should also research SERP and ‘People Also Ask’ results for your keywords.

Utilize a Keyword Research Tool

The optimal approach to keyword research is to utilize a keyword research tool like SEMrush. Although SEMrush is not free, it is a valuable investment that aids in the determination of content to create for your website. You can also contract a freelancer on websites like Fiverr or Upwork to carry out basic keyword research for you. Most freelancers will employ a keyword research tool such as SEMrush to find keywords.

✅ Develop a Content Cluster Strategy

Content clusters are an effective tool for improving your website’s rankings in search engine result pages. This strategy involves creating a cluster of content around a single topic, with the goal of establishing a strong online presence around a particular subject. In order to create a content cluster, you need to have three types of content: pillar content, sub-pillar content, and cluster content. 

Pillar content is the cornerstone of your website and should provide an in-depth look at the topic. This content should be well-researched and written in a way that is easy for readers to understand. Subpillar content provides more detailed information about the topic and helps to support the pillar content.

Well, cluster content is majorly focused on the same topic, but from a distinct angle. This content must provide a unique perspective on the topic and should be interlinked alongside the pillar and sub-pillar content.

✅ Create Compelling Articles, Videos & Infographics

If you want to improve your real estate SEO, you need to produce engaging articles, videos, and infographics. This will help you to boost your ranking on google and engage potential clients. 

If you write articles or blogs, you need to ensure that they should have useful and helpful information that your readers seek. You can choose topics related to your real estate industry like offering tips to buy real estate properties or understanding the strategies of real estate. 

When you create videos, you can create virtual tours of the property, offer advice, tips, and how-to guides or explain the options for a home loan or property loan. 

You can also create infographics that can help attract so many customers to your business. They include a graphical representation that attracts an audience and is easy to understand. You can distribute on your social media platform to outreach more local or global audiences. 

By creating compelling articles, videos, and infographics, you can boost your real estate SEO and attract more potential clients. With the right content, you can help your business stand out from the competition and take your real estate marketing to the next level.

When it comes to choosing the best real estate SEO services, there are many options to choose from. It’s important to do your research and find a company with a proven track record of success. 

Look for a company that offers comprehensive real estate SEO services and has a team of experienced experts who can provide you with the most up-to-date strategies and advice.

What is the Ideal Length for Your Content?

There is no definitive answer as to how long your content should be in order to rank well on Google, but studies suggest that longer content usually surpasses shorter content. According to HubSpot research, the articles that ranked highest on Google had more than 2,000 words. Aim to address the questions that your readers may have on the topic and remember to provide more detailed answers in your sub-pillar and cluster content.

Article vs Video Content 

When it comes to ranking, articles usually fare better than videos, though, for certain keywords, videos may be able to outrank them. Thus, it is essential to do research on the SERPs prior to creating any content. If the SERPs for a keyword you want to rank for show videos at the top, then making a video for that keyword is wise.

Use SEO Best Practices

When creating content for your website, it is important to adhere to SEO best practices. This includes employing structured headings like H1, H2, H3, and numbered lists, including relevant keywords in the introductory paragraph, writing in a straightforward manner, and providing answers to readers’ questions in a succinct and direct way.

Attempting to get too creative with your writing can be tempting, but in most cases, a “just the facts” approach is more effective as people are often short on time and simply want to learn what you have to tell them quickly.

If you are running a WordPress website, a free SEO plugin such as Yoast will make it simpler to adhere to SEO best practices.

✅ Get Valuable Backlinks to Your Content

Backlinks are an important part of SEO, as they show that your content is authoritative and trustworthy. However, it’s important to focus on getting high-quality backlinks, as opposed to quantity. To do this, you should focus on link-building strategies, such as guest posting and outreach.

👉 Link Quality Matters

Generally, the quality of links to your website is more important than the quantity. For instance, a link from a reputable site such as the New York Times can be more valuable than 100 links from smaller websites. It can be difficult, but investing effort into getting high-quality links to your website will result in an unmatched ROI for SEO.

👉 Link-building Strategies 

In 2023, one of the most effective methods to obtain links from top-tier websites is to make use of HARO (Help a Reporter Out). This is a website where reporters post inquiries if they need specialist opinions for stories they are creating. Being cited as a real estate specialist together with a link to your website is easier than you assume. Reporters are usually pressed for time, meaning they often hurriedly search for quality quotes from specialists.

Guide on | Google Link Spam Update

✅ Update Your Best Performing Articles and Blogs on a Schedule

The real estate market in your area might vary from quarter to quarter or even month to month, so it’s important to have up-to-date content on your website. To ensure your content is always current, create a schedule for regular updates.

Pillar pages should be updated at least four times a year, while sub-pillar and cluster content can be revised once or twice annually. When making changes to these pieces, take a few minutes to investigate what has changed since the last update and incorporate those alterations into the article.

✅ Constantly Audit Your Site for SEO Issues

Regularly auditing your website for SEO issues is an essential part of any successful SEO strategy. You should regularly check for any technical issues, such as broken links or 404 errors, and ensure that your website is properly indexed and crawled.

How Much Does SEO Cost?

The cost of SEO will vary depending on the size of your website and the services you require. Some services, such as keyword research and content creation, can be done in-house, while others, such as link building and technical SEO, will require the help of an SEO expert.

Although SEO is a very useful form of digital marketing, it can be difficult to figure out how much it will cost.

The cost of SEO projects differs depending on the size and scope of the campaigns, ranging from $400 to $10,000. This could involve working with a consultant on an hourly basis or employing an agency for ongoing SEO.

Real Estate SEO costs by SEO pricing model

The cost of SEO services can range from $400 to over $30,000 depending on the type of services, the scale of your project, and the agency you hire.

Best Tools for SEO 2023

Search engine optimization (SEO) is one of the most powerful tools for realtors to increase their online visibility. There are many SEO tools available to help realtors optimize their websites for better search engine rankings. Some of the most popular and effective SEO tools for realtors in 2023 are Ahrefs, SEMrush, and Moz.

Each of these tools contains powerful features that allow realtors to quickly identify which keywords to target, analyze the competition for those keywords, and track their progress over time. Additionally, many of these tools provide guidance on how to optimize website content and backlinks to maximize search engine rankings.

You May Like | Guide to Google Search Ranking Systems

Hiring SEO Freelancers

For realtors who are looking for more extensive SEO services, hiring an SEO freelancer may be the best option. SEO freelancers can provide a variety of services, from keyword research and content optimization to backlink building and website design.

Before hiring an SEO freelancer, realtors should conduct research to ensure they are qualified and experienced. Additionally, it is important to clearly define the scope of the project and agree on a timeline and budget before beginning any work.

You Need to Wait to See Results

The time it takes to see results from SEO efforts can vary greatly depending on a variety of factors. Generally, it can take anywhere from a few weeks to several months to see the full effects of your SEO efforts. Some factors that can influence the time it takes to see results include the competitiveness of the targeted keywords, the quality of your website, and the quality of content and backlinks.

The Level of Competition for the Keywords you are Targeting

The difficulty of the keywords you are focusing on is one of the most critical elements to consider when judging SEO achievement. Keywords that are highly competitive may take a while to place, as there are numerous businesses vying for the same spots in search engine results. Moreover, the more challenging the keywords, the costlier it can be to modify them for better results. Before starting any SEO activities, realtors should look into their target keywords to make sure they are able to vie for the desired search engine rankings.

Ensure the Quality of your Content, Backlink Profile & Website

The success of your SEO is partly dependent on the quality of your website, content, and backlinks. It is important to ensure your website is designed for both search engine crawlers and user experience. Content should be thoroughly researched and tailored to target specific keywords. Additionally, backlinks should come from reliable sources and incorporate the right anchor text. It is essential to guarantee your website and content are of the highest quality before investing in SEO.

FAQs

Q1. How can SEO help my real estate business?

A. SEO can help your real estate business in numerous ways. First, SEO can allow you to rank higher in organic search, making it easier for potential clients to locate you online. Moreover, SEO can help you create an online reputation and build your brand as a trusted source of information. Also, SEO can help you write content that resonates with your target customers, driving more sales, and leads and generating more revenues.

Q2. What SEO techniques should I use for my real estate business?

A. There are several SEO techniques that you can use for your real estate business. You should focus on optimizing your website and content for relevant keywords, which can help you rank higher in organic search results. You need to create content relevant to your target audience and share valuable information. Also, you should create backlinks to your website from other high-quality websites and blogs.

Q3. How often should I update my website for SEO?

A. It is recommended to update your website on regular basis for SEO purposes. This incorporates adding new content, optimizing existing content, and updating your website’s code. You have to monitor your website’s performance in organic search to ensure that your SEO efforts are effective.

Q4. How can I track the performance of my website?

A. There are several tools that you can use to track the performance of your website. Google Analytics is a popular tool that can help you monitor website traffic, user engagement, and conversions. You need to use SEO tools such as Ahrefs and SEMrush to track your website’s performance in organic search results.

Q5. What are the best practices for SEO in real estate?

A. When it comes to real estate SEO, it can be a great tool for your business. By following the right strategies and practices, you can ensure that your business is seen by the right audience, in the right place, and at the right time. Here are some effective SEO practices for real estate businesses:

1. Use keyword research to determine the most effective keywords for your business.

2. Create content that is optimized for search engines.

3. Utilize local SEO tactics.

4. Track your results.

By following the above practices, you can ensure that your real estate business is seen by the right audience and boost your chances of success.

Q6. How do I know if my SEO efforts are working?

A. If you’re wondering whether your SEO strategies are successful, you need to track your website’s progress in organic search results and measure its success with tools such as Google Analytics, Ahrefs, and SEMrush. Monitor your website’s traffic, user engagement, and conversions to determine the effectiveness of your SEO strategies.

Conclusion: Is SEO Great for Realtors?

SEO is a powerful tool for realtors looking to increase their online visibility and generate more qualified leads. Learn how to maximize your SEO success with DIY tools, keyword research, website design and content, and more. Implement the right strategies and tools to ensure your website appears prominently in search engine results.

Searching for a real estate SEO company to help you increase your online visibility and make sure your listings are seen by the right people? IndeedSEO is here to help you! We are one of the leading real estate SEO companies, and our team of experts is committed to helping you achieve your objectives.

Our experienced professionals are here to help you navigate the complex process of real estate SEO and maximize your potential. We will work with you step-by-step to ensure that your website is optimized to its fullest. Let us help you reach your online goals.