What is Programmatic SEO and How Does It Work?


    SEO is currently a dependable source for increasing website traffic and brand exposure for organizations and businesses. Programmatic SEO is a popular idea that will continue to pique the interest of SEO practitioners. The approach to large-scale content problems is programmatic SEO. It is not easy to plan and implement an efficient SEO strategy for a website with hundreds of pages. However, it is not impossible. There are methods you can do to make the process go more smoothly. Search engine optimization is essential in any company’s digital and marketing campaigns. As a result, it’s important to take into account and effectively utilize all areas of your SEO. Many of the best SEO companies in India help in making your website grow, and it can also assist you in identifying new areas for optimization and improving the performance of your website over time.

    For the uninitiated, programmatic SEO is the technique of automatically creating content from a set of data. The data is organized in a human-readable style that focuses on long-tail, low-volume keywords. You can create hundreds or even thousands of landing pages in seconds if you have adequate data. And, because you’re targeting keywords with low search volume, there’s likely little to no competition. Understanding and implementing programmatic SEO is a vital component of this endeavor. Let’s comprehend in this guide what programmatic SEO is and how it will further help in increasing the increase in Organic Traffic for our website.

    Are you new to the world of programmatic SEO?

    One of its most successful strategies for attaining the top place on Google is through programmatic SEO. There are several benefits to using a programmed approach to SEO. For starters, it avoids the time-consuming process of generating and optimizing individual pages. Furthermore, it generates high-quality, high-volume landing pages with a high conversion rate. It will be more efficient than ever before. It is also less costly. It’s not easy to plan and implement an effective SEO strategy for a website with hundreds of pages. But it’s not out of the question. There are methods you can do to make the process go more smoothly.

    On a more basic level, SEO ensures that your material appears where your clients will seek it when they are searching for your content or product/service. With nearly all the world’s population having internet access, the internet has contributed to even more heated rivalry in various businesses. Despite all the competition, SEO isn’t a marketing factor that can be looked at in the absence or dismissed easily. There are so many strings attached to its bow. In any company’s digital and marketing effort, search engine optimization is crucial. As a result, it’s critical to think about all areas of your SEO and make full use of it. Understanding and implementing programmatic SEO is an important element of this endeavor.

    What exactly is programmatic SEO?

    Programmatic SEO is the term used for the process of creating web pages using code on a large scale. A well-thought-out programmatic strategy for these web pages, similar to developing landing pages, can be utilized to target many keyword variations.

    Using personalized content for local, voice, and mobile searches, you can use programmatic SEO to bring your brand in front of the proper audience. One important point to remember is that a programmatic approach is more than just making duplicate web pages to get your information in front of more people.  

    Is it valuable to make a programmatic SEO?

    Building a programmatic asset is a major job that necessitates extensive research, preparation, and resources, but the end product is well worth the effort. Reaching hundreds of thousands of users within your target group and establishing trust by giving value is priceless in the digital age. Before going live, make sure you spend enough time designing, testing, and optimizing your asset. Also, keep in mind that it will require maintenance and optimization.

    The Advantages of Using Programmatic SEO

    There are numerous advantages to employing programmatic SEO. For one thing, it works in a split second. Apart from speed, those are some key advantages of using programmatic search: 

    Price Analysis

    You may easily determine how much you wish to spend for your ad spot. You can specify the maximum bid for a certain ad space, which is equivalent to pay per click. This allows you to stick to your budget while remaining flexible. For many firms, it’s a terrific option. Why? This allows you to have total control over your spending. You will now only be charged for the people you want to contact and who will click on your ad. It would be beneficial if you remembered that when you establish a price, you acquire greater control over the advertising and marketing, ensuring a better user experience for you.

    Setting Your Objectives

    Having a goal is essential for a campaign’s accomplishment. You may create and achieve targets with programmatic marketing. This implies that your advertising will never be placed randomly in the hopes that someone in your target market would notice them and click on them. Instead, it has an impact because it uses automatic bidding and hyper-targeting to make an impression on users within the target market. More traffic, a strong brand, and even purchases are all possible objectives. So, be explicit about what you want to do and how you plan to accomplish it.

    Experience Versatility in a Variety of Media

    Programmatic marketing can be employed on a variety of platforms, including desktops, mobile devices, videos, and mobile apps. The adaptability is fantastic because you may tailor your ad to your preferred medium and whatever is most advantageous to you. Customizing and optimizing your advertising will be easier if you know what individuals in your potential customers are looking for online. As a result, you’ll be able to reach many individuals through media that your target demographic utilizes frequently or more frequently than others.

    It’s a sophisticated targeting marketing technique that’s both cost-effective and efficient. This is how you can better understand your target audience, learn more about them, and learn which types of material they prefer. This entire procedure then aids you in determining what type of content and advertisements to create and how to attract people to click on them. You will find A/B testing to be simple.

    The programmatic SEO challenges and ways to fix them


    Programmatic SEO challenges

    Let’s discuss programmatic SEO challenges and ways to fix them quickly one by one:


    The most urgent difficulty that SEO experts have when employing a programmed strategy is identifying and crawling hundreds of their sites by Google bots. This necessitates categorization, the construction and submission of XML sitemaps, and the development of strong internal connection patterns.

    Content Duplication

    Your page ranking will suffer as a result of duplicate content. It’s simply any form of content that occurs multiple times on your website. You can solve this issue by using canonical URLs and changing the title tags. Other options include fixing structural problems and, finally, removing material or changing any redirection.

    Budget Indexing and Crawling

    It’s tough to predict how many links Google will readily crawl until your indexing starts to slow down. As a result, you should prioritize listing and indexing your most significant pages. Because these pages typically have higher content quality and more promising user metrics, Google evaluates your page to be better right away. This allows it to keep up with indexation and maintain a higher ranking.  

    When should you start using Programmatic SEO on your website?

    You should only utilize Programmatic SEO if your use case falls into one of the following categories:

    You must target hundreds of keywords that have comparable content.

    All the pages must have the same design.

    You’re focusing on long-tail keywords in bulk.

    You’re developing a website for curation or a marketplace.

    Common SEO Obstacles

    Companies that use programmatic SEO often have many pages on their website. The most common issue they have is getting the sites indexed. The bot cannot rate a page if it cannot discover it. To ensure that the search bot always discovers your pages, classify them all.  

    Use internal linking to guarantee that they are also ranked. You should now see that Google likes your pages. Check that the indexation rate is more than 90%. If it isn’t, there’s a problem with one of the websites. If you see that Google isn’t fond of your pages, deal with the thin pages by altering or eliminating them.

    How Does It Work?

    For large-scale SEO, a successful programmatic strategy revolves around excellent keyword research. Let’s take a look at how to do it:

    A great deal of keyword research

    The idea is to target as many keywords as possible depending on the viewer’s numerous search goals to filter appropriate traffic to your website.

    Look for head terms

    The first thing you should do is check for head terms. Head terms are large groups of high-volume keywords that a company decides to rank for in search engines. For example, the head terms for a travel website could be ‘hotels’ or ‘itinerary.’ Similarly, the head terms for an e-commerce website could be ‘gadgets,’ ‘electronics,’ ‘deals,’ and so on. It’s also crucial to figure out their search volumes utilizing tools like Google Trends.

    Modifiers at the local level

    If you would like to capture local leads, local modifiers with a head phrase and a location are excellent. Keywords include local modifiers, such as ‘shopping malls around me’ or ‘hotels in Mumbai,’ for example. Knowing which modifiers rank better locally and concentrating on them in your programmatic content is crucial at the end of the day.

    Make a list of all of your keywords

    Keep in mind that a strong programmatic strategy will include a large set of keywords and modifiers. A minimum of 2000 keywords is usually a solid starting point. If you have many keywords to organize, such as 100,000 or more, a coding language like Python can help. Remember to keep track of your keywords in a spreadsheet.

    Large-scale competitor research

    It’s a chance to discover what your large-scale competitors are up to now that you have a powerful list of keywords. Your competition is anyone who is competing for your keywords on a broad scale and ranking well.

    The objective is to figure out what your target audience is looking for in terms of keywords and then create content around it. Look for a term in the ‘Related searches’ section at the bottom of a Google search results page. It will offer you a big number of excellent intent-based keywords from which you may create relevant landing pages on a wide scale.

    Pages that lead to other pages

    At all costs, doorway pages should be avoided. These are websites or pages that were created with one objective in mind: to rank well for specific search terms. Finally, these sites act as a ‘gateway’ to the same useful information that a user is looking for.

    Such link-building isn’t regarded as ‘useful,’ and it’s frowned upon by search engines like Google. Instead of answering a search question, a gateway page presents a list of alternative resources where users may obtain solutions.

    The wrapping up

    If you want to improve organic traffic to your website, programmatic SEO should be one of your top goals. Previously, optimizing a website was a challenging and nuanced procedure. Today, programmable solutions enable the creation of a high-quality, lucrative website. This method offers several benefits for your company. When done effectively, programmatic SEO may produce thousands of web pages. The purpose of this technique is to increase your organic traffic as much as possible. It’s not easy to master programmatic SEO. It does not, though, have to be tough. A programmatic strategy will considerably improve your marketing approach if you’re aiming to obtain more organic visitors by generating content at scale. IndeedSEO is one of the top SEO services providers in India where you get the services regarding programmatic SEO to scale your website or your business.

    About author
    Gurpreet Kaur

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