The Ultimate Shopify SEO Guide Best Practices


    Search engine rankings play an important role in how easily shoppers can find your store. The traffic on your E-Commerce store will be increased when the rank will be high in search engine results. Naturally, this will increase sales. Shopify comes with various SEO-friendly features right out of the box, but there is extreme more you can do to go up in the rankings.

    Whereas search engine optimization relies on keywords, it takes more than just sprinkling some keywords into your website’s content to get your website ranking higher. There are many Shopify SEO best practices that need to follow for the best results.

    Shopify SEO Guide

    Here are some steps that will give you guide

    1. Optimize your Shopify website structure

    To SEO success, the way your content is arranged on your page is crucial. Shoppers tend to spend more time on your website and view more pages when they are able to easily and quickly find the things they are looking for, which can help your search engine rankings.

    To make your website easier to navigate, don’t go overboard with categories and subcategories. Crawling your website and rank your products, a simpler website structure makes it easier for search engines.

    In addition, you will need to contain a contact page and about page on your website to product and category pages. Don’t skip these pages as these pages let search engines and shoppers know that you are trustworthy and credible.

    2. Get Better the User Experience

    On your website, you can get better the user experience but to do that you need go through some steps and that are discussed following:

    Improve your website speed: – When on your website everything moves quickly and is easy to navigate, users have no cause for frustration. This means that they are probably to invest more time in your website.

    You can use a fast mobile-friendly theme, remove any apps you are not using, use smaller optimized images, and avoid using sliders to make your Shopify store faster.

    Use a responsive design: – It means your Shopify store will look great on any device containing smartphones, desktops, and tablets. It can keep visitors and greatly get a better user experience on your website longer. Having a website that is easy to navigate and read can get better rankings since Google looks at time-on-page as a marker of a website’s value.

    In turn, better usability and improved rankings consequence in increased conversions and repeat visitors. Magnificent things for an ecommerce website. Shoppers are buying using their smartphones more and more so making sure your store works on mobile is crucial.

    3. Research the Right Target Keywords

    Without tips on keyword research, no Shopify search engine optimization guide would be complete. But need to look right keywords to get more traffic to your shop. The best way to begin is not with fancy tools, but just to create a list of five major topics that your clients care about and should be related to your product.

    You need to keep yourself at the place of the customer and need to find what search terms should you use to locate the products you sell? You are also able to find inspiration for these topics from places such as locating subreddits and forums regarding your products, social media hashtags regarding your products, and looking at Meta descriptions, images alt-text, and the titles used on websites of the competitors.

    To the research, performing keyword examine for Shopify stores will be very alike. Here are some general ways to produce keywords:

    From Google AdWords, export your keyword data. Optimize and track for those that produce the most revenue for the website.

    Explore your AdWords keywords that have high adaptation rates. Even if the volume is lesser, an elevated exchange rate signs that this keyword is more transactional.

    Analysis of the keywords the website presently gets impressions or clicks for in Google search comfort.

    Produce new ideas and analysis your high-priority keywords.

    By using tools, run your competitors. You can locate keyword opportunities by using the content gap report, where competitor websites are ranking but your website is not.

    You can use some tools to automatically produce a large variety of keyword variations if you have keywords that use alike modifiers.

    Keyword optimization: – Shopify permits you to optimize key elements like Meta description, URLs, and title tags. In these elements, you should use your target keywords whenever possible. You simply need to navigate to the page you wish to scroll down and adjust to search engine listing preview to regulate these elements. Shopify SEO best practices guide you well how to improve keyword optimization.

    4. Optimize your Shopify Products Pages

    At this point, you should have a logical site structure and a list of keywords. The next step should be to optimize your store’s pages using your keywords.If you begin with your top pages first, these will probably be your homepage, top-selling product pages, and major product collections.

    We are talking about the pages that have the best conversions and the most profitable. You should still optimize your homepage if you are opening a brand new store. There are many simple ways to select which other pages to optimize

    You found Pages for the products regarding to the most searched keywords

    Pages that produced the most buzz creating up to the launch of your store.

    How to optimize Meta description and title for products: – After that, we need to write descriptions and titles for our products and categories. You also able to use marketing copy from supplier websites, but SEO and your customers will show gratitude to you for original content. If alt text needs to fit naturally, the alt text for images can also be optimized for SEO.

    5. Make Links to Your Store

    Backlinks are used by search engines (Google, Yahoo, and Bing) to conclude how the wider community ethics your website. It has an off-page optimization plan that relies on establishing your reliability and integrity. Here are some tips to get links to your store:

    Manufacturer or supplier links: – Established companies may have a policy that authorized retailers can get a link if they sell products supplied or made by an established company. If they will link to your store, email them to ask. 

    Influencer or industry voices: – To produce both content and links, reach out to industry influencers and leaders for interviews. 

    Broken links: – This needs a little bit of detective work to search out for broken links and services and products alike to those you propose. Reach out to the owner of the site displaying the broken link to have them the link to your website instead when you find one.

    Because broken links can harm search engine optimization this is a jointly helpful solution for both parties. They get to mend a broken link and you acquire a Backlink.

    6. Rank Higher with Content Marketing

    One reason that people come to your website and that is content. You may be tempted to skimp on content as an eCommerce website owner. If you get the time to make original content that adds to your overall user experience, trust us, you will have so much more success.

    It can be tough to decide what to write, but it does not require being. Need to create a list of all things that your clients ask you or anything you think clients may want to answer too.

    Your content is a chance to let potential clients and clients get to know your brand in a way that does not engage selling. To take more Backlinks and rank for more keywords is also one of the easiest ways.

    7. Use the Best Shopify SEO Tools and Apps

    At this point, we will cover 5 Shopify tools and apps that you can use to increase the rankings of your website. Here are the information about those tools and apps:

    Plugin search engine optimization

    • It is a multilingual 
    • It frequently updated as search engine modify
    • Automatically alerts you of problems and checks your shop by the use of email

    This Shopify application useful for you to target the search engine optimization concerns that are helping you save time and money whereas still improving your search engine optimization, and valuable to fix.

    It gives Meta descriptions, automatic, content, speed, regular checking of page headings and titles, article structure, and more, all to ensure that your website is as optimized.

    Smart Search Engine Optimization

    • Reduce on time invest optimizing your website
    • Remove the requirement to physically enter all tags or meta tags
    • To enhance search results gives structured data to Google and other search engines.

    Smart search engine optimization lets you produce relevant collections, blog, Meta tags for products, and article pages in your Shopify store, as well as without having to make every edit manually, alt tags for product images.

    In addition, the application gets your stock-up information to search engines using JSON-LD data already structured in the way search engines require.

    SEO Image Optimizer

    • Grow traffic from search engine image search
    • Easily and swiftly optimize images
    • Coding knowledge isn’t compulsory 

    Images are normally what sell your products, therefore it is crucial to have plenty of them on your website. You will want to use an image optimizer like this one to keep your website speed up as quality images can also be resource hogs. 


    • Need to verify all posts and pages for search engine optimization strength and get recommendations for development. 
    • With a single click, edit multiple pages
    • Forever updated for algorithm of Google

    Using the keywords that you select, Yoast becomes it easy to optimize your website.


    • Look top keywords of competitors
    • Locate which keyword your competitors rank for 
    • Look which pages on websites of competitors are getting the most organic search traffic

    It can be helpful for you to find underused and overlooked keywords that you can utilize to grow conversions and traffic.

    8. Indexing and Crawling

    We have found some search engine optimization items that are different from Shopify when it comes to indexing and crawling, after analyzing fairly a small number of Shopify stores. As it is often a crucial part of eCommerce search engine optimization. It will be fine to share the ones that relate to Shopify.

    Robots.txt.file: – The Robots.txt.file cannot be adjusted and in Shopify stores, it is a crucial note. Some websites disallow the users crawling in some sections such as checkout, admin area, orders, internal area, shopping cart, and policies page.

    Whereas it is good that Shopify makes some default prohibit commands for users, the fact that users cannot adjust the Robots.txt.file can be restrictive. It is the simplest way to handle Google’s crawl of your website since it is so simple to update and permits loads of flexibility. 

    Redirects and Log files: – Shopify permits you to implement redirects out of the box and it is great. It can be used for expired pages or consolidating old or any other content that no longer exists. Alike to the robots.txt, it is crucial to note that Shopify does not give you log file information.

    9. Structured Data

    Product structured data: – With structured data, Shopify does a good job. Various themes consist of product markup that gives Google key information such that description, price, and name of your product, and many more.

    On any eCommerce website, it is probably the highest priority structured data. To collections pages, Shopify websites may also benefit from expanding the product structured data. To define every individual product link in a product listing page engages adding up the product structured data. 

    Article structured data: – You should use article structured data if you use the blog functionality of Shopify. It is an incredible scheme kind that lets Google know that your blog content is more editorial in the environment.


    We have seen that Google looks to pull content with article structured data into platforms such that the interesting finds sections and Google discover in the SERPs. Make sure your content includes this structured data may grow the chances the content of your website is contained in these sections.

    Breadcrumb List structured data: – With breadcrumb List structured data, one adding that we more often than not insert to Shopify websites are breadcrumb interior links. They are important to any ecommerce website since breadcrumbs provide users with simple internal links that sign where they are within the hierarchy of a site.

    In addition, they also able to help Google better understand the structure of a website. To help Google better understand those internal links, we normally suggest adding website breadcrumbs to Shopify websites and marking those up with this structured data.

    10. Duplicate Content

    It is the highest priority issue in terms of search engine optimization. When either similar or duplicate content exists on two separate URLs then duplicate content occurs.

    It makes concerns for search engines since they may not determine which of the two pages should be the canonical version. Often, Shopify makes duplicate content in many dissimilar ways such as duplicate product pages and duplicate collection pages through pagination.

    Duplicate product pages: – Within their product pages, Shopify makes this concern. At two diverse URL paths, Shopify stores permit their pages or products to render:

    • Canonical URL path
    • Non-canonical URL path

    Shopify accounts for this by making sure that all pages or products contain a canonical tag. While it certainly helps search engines consolidate the duplicate content.


    When you see at the internal linking structure then a more alarming problem occurs. As well, when the site uses “swatch” internal links that point to other color variants then we have also seen Shopify link to the non-canonical versions of URLs.

    Duplicate collection pages: – we have seen that through pagination of the website many Shopify websites create duplicate content. In a specific series, a duplicate is made of the first collections page.

    This is because once you are on a paginated URL in a series, the link to the first page will consist of “?page=1”. Although the fact that, it will approximately be a copy page. A URL will roughly forever include the same content with “?page=1” as the innovative non-parameterized URL.

    Final words

    You will be climbing up the search consequences rankings if you working on each of the steps this guide. It will be increasingly crucial to understand the search engine optimization implications. That come with the platform since Shopify usage continues to increase.

    I hope you liked this informative guide of Shopify SEO and in the future, this will be helpful for you. If you want to know more about search engine optimization, you can tell us in the comment section.

    In the future, considering your questions we will provide you new blog and article. Before leaving this page, please share your precious reviews with us. Hire the best seo company for Shopify SEO best practices.

    About author
    Gurpreet Kaur

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