If you look at the number of businesses and residents worldwide who have carpets, it becomes imperative to say that the demand for carpet cleaning companies is high and will become high in the near future. Every individual knows the importance of a clean and tidy space. In simple words, the carpet cleaning business owns a large market percentage, making it highly competitive.
That means, whether you are a newbie or have an established business, staying ahead of the competition needs effort and carpet-cleaning SEO. Today in this digital age, when people need carpet cleaning services, they do not refer to their friends or relatives but search online. According to the report, around 93% of potential clients search online. Because of this, it becomes crucial for businesses to optimize their websites with search engine optimization.
So, if you are in carpet cleaning and looking forward to taking your business to new heights, coming under the shadow of SEO will help you in many ways. In this blog, we will learn all about carpet cleaning SEO and how you can boost your business online presence by attracting more and more customers.
What is Carpet cleaning SEO?
Almost every carpet cleaning business has its own website, and because of this, finding the service has become easy. But among thousands of carpet cleaning companies appearing on the first page of Google is very challenging. The reason is every company is trying its best to come on top of the first page of SERPs with the help of SEO.
Basically, carpet cleaning SEO is optimizing the website to improve its online presence and achieve a high rank on search engines like Bing, Yahoo, Google, etc. Companies achieve this goal by implementing various SEO techniques like local SEO, content marketing, keyword research, and the list never ends.
By applying the above strategies, carpet cleaning companies can improve their online visibility, attract potential clients, lead conversion, and earn handsome profits.
Why is carpet cleaning SEO essential for companies?
SEO’s main purpose is to boost the visitors to the website and quality by making the carpet cleaning website more visible in SERPs. In short, SEO helps the organization’s website to become more visible and accessible to their potential clients when they search for carpet cleaning services. Some of the benefits that carpet cleaning SEO delivers to businesses are: –
- Offers high visibility
- Improve the overall user experience
- Will not make whole in the pocket
- Boost brand credibility
- Increase traffic
- Deliver competitive advantage
Types of Carpet Cleaning SEO for Companies
There are four types of carpet cleaning SEO, each of which plays an essential role in making the business profitable and website optimized.
✔️ Technical SEO
Technical carpet cleaning SEO’s main purpose is to take care of the website’s backend so that its visibility will improve with time. There are a few things that technical SEO needs to take care of: optimizing the website’s code, checking the overall performance of the website, the loading speed of the site, ensuring the site is mobile-friendly, and many more things.
✔️ Off-Page SEO
Off-page carpet cleaning SEO means building the website’s authority by getting quality backlinks. Off-page SEO improves the online visibility in the search engines by which Google ranks the carpet cleaning website. It can be in blogs, articles, videos, press releases, etc.
✔️ On-page SEO
On-Page SEO targets individual pages of the carpet cleaning website and its optimization so that the site will rank high in search engines. The most vital factors that make the on-page website highly optimized are high-quality content, page titles, descriptions, images, keywords, etc.
✔️ Local SEO
It is the practice of optimizing the website’s online visibility to rank higher in SERPs. Local SEO is crucial for carpet cleaning companies as most customers will come from the local area.
Also Read: The Essential Guide to Local SEO: Strategies for Small And Medium Business Success
How can websites be optimized for carpet cleaning SEO?
There are several ways by which websites can be optimized for SEO and, no doubt, deliver excellent results. So, let’s learn carpet cleaning SEO techniques to increase the online presence, build credibility, and attract potential clients.
✔️ Create updates and attractive website landing pages
Landing pages of the website are the most important sales pages whose main aim is to boost online presence in various search engines and convert leads. So, for the best result, ensure all the landing pages of the carpet cleaning websites are Search engine optimized.
However, if you want your potential clients to convert into your regular clients, consider your target market’s pain points. Once you know the pain points, explain them with solutions on the website landing pages. For example, many businesses don’t want to disrupt their daily routine just to clean the office carpets. In this case, it is a pain point, and to improve the online presence, you can offer overnight commercial carpet cleaning services.
Apart from that, it also gives answers to some frequently asked questions to build credibility and trust. Moreover, the carpet cleaning website landing pages contain strong CTR like, call us today, email now, etc. Also, ensure to add the correct phone number and email address to the site so that potential clients can call you at any time.
✔️ Add relevant keywords to the website.
Keywords are a group of words or phrases which potential clients use to search carpet cleaning companies or services. If your carpet cleaning company website doesn’t have related keywords which are used by most of the users then there are high chances your business online presence will not improve.
So, for best results add related keywords to the website by taking the help from online tools like, SEMrush, Ahrefs, Google Keyword Planner, etc. When you get the keywords, always go with high search volume keywords and add them in your website content, meta tags, guest posts, urls, etc. Moreover, while conducting keyword research, ensure to remember the intent of the searcher.
✔️ Share valuable and comprehensive content.
These days sharing useful information related to carpet cleaning services with potential clients is the most effective and best way to drive leads to the business. That means the field of carpet cleaning has lots of information and advice to share, which you can do by creating custom content.
Content has varied forms like videos, blog posts, infographics, ebooks, and many more. So, first, research your target audience, know about their liking and dislikes regarding content, and create something helpful and knowledgeable.
When your target audience reads the content, it increases the time they spend on your carpet cleaning website, a positive sign delivered to Google. But ensure to share quality content keeping all the SEO guidelines in mind. Regarding this, you can take help from the best digital marketing agency.
✔️ Improve local presence via Google My Business.
GMB is a very useful tool for carpet cleaning businesses to attract more clients and improve online visibility. So, to improve your ranking on Google or any of the search engines, ensure to create a Google My Business profile to appear on the map search. For that carpet cleaning company has to follow certain steps. They are: –
- First of all, add and verify your carpet cleaning business.
- Select the categories according to the sector you are dealing with.
- Ensure to add name, address, and phone number to GMP but remember all the information must be accurate and consistent throughout the internet.
- Also, add local hours and attractive images.
- Ask your clients to leave a review.
Follow the above steps as it is part of carpet cleaning SEO, which helps recognize your business.
✔️ Take the help of social media to boost the website’s SEO.
These days, almost every individual is utilizing social media platforms for one purpose or the other. Undoubtedly, many top brands are also using social media to create brand awareness and optimize their websites. As a carpet cleaning business, you can create business accounts on any social media page and create tremendous growth opportunities.
This step will help you attract your potential clients and climb up the Google rankings. So, create an account on a social media platform that you think is reliable and craft content that will resonate with your followers over time. That means offering helpful information about your services and, whenever any query comes, responding to it immediately to maximize brand awareness and website visits.
✔️ Gain quality backlinks to improve the website’s online presence
Gaining quality backlinks is another essential part of improving the carpet cleaning SEO and, no doubt, delivers excellent results. But ensure to gain authoritative website links, which also increase the site’s credibility in Google search results.
According to digital marketing experts, there are several ways by which businesses can gain quality backlinks, like guest blogging, writing information articles by adding links to your site at the end and many more. Simply put, you must develop healthy relations with the industry influencers who get ready to publish your articles on their websites.
Moreover, you can also submit some good press releases related to the business to attain valuable media coverage and get some great backlinks. Remember, you must add useful information in the articles that will engage visitors for longer. Also, avoid linking to the same page often, as it will hurt SEO rankings.
✔️ Eliminate technical SEO Bottlenecks.
Technical SEO of the website is all about improving the overall accessibility so that potential clients will easily find your site through various devices. For that, you have to improve the technical bottlenecks. They are: –
- Increase the website page loading speed to open within 3 seconds.
- Make your website mobile-friendly.
- Ensure to reduce all the crawl errors.
- Apply sitemap and robot, txt.
- Add related keywords on every page of the website
How can carpet cleaning companies improve business SEO?
Follow the below suggestions and watch the unexpected results. Update the website content regularly, use alt tags, gain quality backlinks, create GMB accounts, and many more.
Which type of keywords is best for carpet cleaning SEO?
Long tail keywords are the best keywords for SEO as they are less difficult as compared to 1-3 word keywords.
Why is local SEO essential for carpet cleaning companies?
Local SEO helps businesses to stand out of the competition who are already offering the same services in the area. On top of that, you will improve your online visibility if you insert keywords attached with your area name.
What are the different ways to build quality backlinks for pest control business?
There are numerous ways to do this like, submitting the site to directories, guest blogs, building backlinks with infographics, outreach and promoting your quality content everywhere, etc.
Whether you want to improve your website’s online visibility, boost traffic, generate leads, and increase sales, carpet cleaning SEO is best for all your needs. It is an effective digital marketing technique to stand out from the crowd within no time. But to achieve this goal, you have to hire a leading digital marketer for the same. The reason to work with the company is that they have years of experience in the field and experts who know well when to implement which strategy to yield maximum results.
Moreover, they first understand the business’s specific needs and goals and then customize plans that best fit it.