How To Measure The Success Of Your App Store Optimization Efforts?

As SEO takes time to show results, app store optimization takes time and effort. And when it comes to mobile apps. When it comes to mobile apps, organic growth is only accomplished after some time. However, the question is how to measure the success of your app store optimization efforts.

To get on the right path to success, app store optimization needs hard work and consistency. If you are unable to figure out what to track, then there is no need to worry. Here, you will get a guide on measuring the success of your app store optimization efforts. 

However, in the active mobile ecosystem, change is constant. User priorities shift, competitors up their game, and algorithms are modified. It is an ever-evolving dance, and adopting an iterative approach is the key to staying in rhythm. Monitoring KPIs ensures that the app dances gracefully through the changing tides, always in tune with the ever-evolving beat.

Steps to Monitor The Success Of Your App Store Optimization Efforts

App store optimization enhances your app’s visibility so more people can locate it. This also includes increasing the app conversion rate to get more users to install it. You can also use various metrics to determine if your ASO is performing well. It is also essential to track relevant KPIs, as you cannot optimize what you don’t measure. Here are the key metrics that you should consider when measuring the success of your app store optimization efforts. 

• App Visibility
• Conversion Rate
• App Growth
• Ratings & Reviews
• Download Velocity
• Monetization
• Revenue

▶ App Visibility

Before users can install your application, they must first locate it. Your aim is for your intended audience to come across your app in the Apple store rankings or when they search for particular keywords. The more prominent your app is, the higher the likelihood of it being downloaded by people.

The ASO KPIs you can measure are:

✅ Keyword Rankings

Your app’s position on the search results page for your target keywords and combinations. The better keywords your app ranks for, the more increased its visibility. One thing to keep in mind is to target keywords with adequate search volume.

✅ Top Charts Rankings

The Apple Store has three top charts: free, paid, and gross. Be sure to follow your app’s position in these graphs.

✅ Category Rankings

This is where your app ranks in its category, such as productivity or education. It demonstrates how appropriate your app is reached to competitors.

✅ Similar And Related Apps

Many users find unique apps through these devices on the Apple Store. You like learning how many apps and which ones link to yours.

✅ Featured

Remember to keep track of when your app is featured on the App Store’s main page. This can significantly increase traffic to your product page.

Monitor key performance indicators (KPIs) related to visibility regularly, compare them across different countries, analyze your app’s rankings compared to your competitors, and use app store optimization strategies to enhance your rankings.

▶ Conversion Rate

Realize that only some people who visit your app’s page will download it. However, what is considered an acceptable conversion rate? This can vary, but improving this metric can significantly impact your user base.

✅ Measuring Conversion Rate

Apple and Google define conversions differently. Understanding these differences can help create a more customized optimization strategy.

✅ Strategies For Improvement

Outstanding visuals, clear descriptions, and highlighting unique app features can increase conversions. Additionally, actively addressing user feedback can help build trust, encouraging hesitant individuals to take the plunge.

▶ App Growth

More metrics are needed to measure the absolute number of downloads and users. Is it growing or slowing down with time? Mobile growth is a critical indicator of your app’s success. There are two methods to estimate mobile app growth.

✅ Number & Velocity Of Installs

The quantity of installations is the fundamental KPI that can be monitored within the App Store’s developer console. Monitoring this KPI and comparing the rise in installations over a specific period will indicate the rate or pace of your growth. 

✅ Number Of Active Users

Remember this information: The key performance indicators include Monthly Active Users (MAU) and Daily Active Users (DAU). A rise in the number of engaged users demonstrates that your app’s expansion is enduring.

Paid marketing campaigns can directly or indirectly increase the number of installs. They can drive traffic to your product page, increase branded searches, and improve your app’s ranking in top charts and search results, increasing your visibility and discoverability.

▶ Ratings & Reviews

Ratings and reviews summarize users’ feedback and can make or break an app. An app with 5-star ratings can propel downloads, while a slew of negative reviews can dampen even the most aggressive marketing efforts. 

✅ The Domain Effect

The ratings and feedback an app receives directly impact its position in the app store. Improved rankings increase exposure, resulting in more downloads from interested users and additional ratings and reviews. This creates a positive cycle of heightened visibility and increased downloads.

✅ Users Trust

App ratings are one of the most crucial factors influencing whether or not customers download an application. Featured reviews can help customers make decisions. In this case, negative reviews with no answer can ensure the conversion rate is maintained. 

✅ Acting And Feedback

Remember to treasure negative reviews, as they provide valuable feedback. By addressing unhappy users promptly and improving based on the feedback, you can turn unhappy users into loyal brand advocates.

▶ Download Velocity

This metric is often less emphasized than the number of downloads, but it still plays a crucial role in determining an app’s ranking in an app store. A higher velocity per keyword leads to a higher app ranking for that keyword, resulting in increased impressions, downloads, and potentially more revenue.

▶ Monetization

You can monetize your app through users buying it, paying monthly subscriptions, running in-app ads, or promoting in-app purchases. Some of the KPIs you can use to know your monetizing strategy is thriving are the following:

✅ Revenue

This is the total revenue generated from the app, ads, in-app purchases, fees, and subscriptions. 

✅ Average Revenue Per User (ARPU)

This is one of the most essential and should always be higher than users’ acquisition cost. You can calculate the average revenue per user by dividing your total revenue by your number of users. 

✅ Lifetime Value (LTV)

You can also earn money from the same user throughout their app usage. 

App store optimization is crucial in successful app monetization by targeting users willing to spend money on the application. Tracking these monetization KPIs can inform what type of users to target, which source they come from, and what factors influence them. 

▶ Revenue

Though estimating the revenue volume of organic downloads can be challenging, revenue is still a vital metric that ASO managers should monitor. One can increase the total number of impressions and downloads but still have no revenue growth because of targeting “non-paying users” or low-revenue markets.

▶ Conclusion

An app’s success is a complicated ballet of development, design, effective app store optimization, and listening to user feedback. By diving deep into ASO metrics and KPIs, developers and marketers can craft strategies that elevate visibility and ensure sustained success in the ever-evolving mobile ecosystem.

If you are looking for guidance on improving the results of your marketing efforts involving ASO in your marketing strategy, get in touch with IndeedSEO and let our ASO experts help you.