12 Practical SEO Examples to Inspire Your Strategy

Search Engine Optimization is one of the most widely adopted visibility tools by brands. Though not every business succeeded with SEO. Selecting the right approach for your business is essential for SEO to deliver results. If you‘re new to the industry, let’s get inspired to test out some of the top SEO strategies from some of the best global brands.

Reviewing proven SEO examples will help us avoid common SEO pitfalls.

Here are some of the best practical SEO examples to give you ideas for your business niche.

• Airbnb

SEO Strategy Used: Local SEO

Airbnb is a service that helps travelers looking for a stay find related properties. It features location-specific landing pages for multiple areas. The website implements targeted local SEO for multiple cities, neighborhoods, and travel destinations. 

• Local SEO helps them to target nearby customers or a specific geographic area with high traffic.

• Wix

SEO Strategy Used: Product with a built-in SEO tool

Wix is a website-building platform. It integrates Semrush’s keyword database into its portal. The portal helps users by giving them keyword suggestions, SEO checklists, and optimization hints for building SEO friendly websites.

• Built-in SEO tools help users with easy optimization, authority building, and easy device compatibility on their websites.

• Zapier

SEO Strategy Used: Programmatic SEO

Zapier is an automation tool. It has thousands of automated pages for app integrations. Each page captures long-tail searches and shows useful instructions. It helps a website to drive huge organic traffic.

• With programmatic SEO, they automate their templates and create content at a large scale to cover.

• Canva

SEO Strategy Used: Product-led Content Clusters

Canva is a graphic design tool.  It not only supports graphic tools, but it also publishes deep content clusters around topics that require any sort of design.  This content cluster focuses on multiple keywords and keeps them ranking for a very wide range of queries.

• Product-led content clusters help them to cover high-intent searches from multiple search topics related to designing.

• Uber Eats

SEO Strategy Used: Hyper-Local Search Pages

Uber Eats is a food delivery service. It uses landing pages, with local menus and keywords to rank in each city. Their strategy helps them to be ranked in local search engines for food delivery queries.

• Localized search pages generate highly targeted local traffic and make Uber Eats visible on searches.

• HubSpot 

SEO Strategy Used: Historical Optimization

HubSpot boosts traffic by refreshing old posts. The platform updates stats, details, improves structure, and republishes them. They focus on content that already gets search traffic, track performance, and make future updates smarter.

• Historical optimization helps boost about 50% more traffic without new posts on the platform.

• Amazon

SEO Strategy Used: Customer-centric Product Listing

Amazon is a global leader in e-commerce. Their product listing SEO is tailored to bring the most relevant and best-selling products to the top. The SEO team has a system for optimized product pages, with keyword-packed titles and search-friendly descriptions.

• Through Product Listing SEO, sellers have the potential to increase their ranking in the platform’s product search results.

• Swiggy 

SEO Strategy Used: On-page optimization

Swiggy is a food and grocery delivery app. It benefits from on-page SEO and internal links for intent-based queries. They apply content optimization to their meta tags and descriptions, allowing them to be search-friendly.

• With on-page optimization, Swiggy improves its visibility and increases food orders across cities.

• Nike

SEO Strategy Used: Technical SEO

Nike is a global sportswear brand. Its SEO strategy is centered on technical SEO for the best customer experience. Their SEO improves site speed, mobile performance, structured data, and clean architecture to provide a well-organized site that is enjoyable.

• With strong technical SEO, Nike improves its conversion rates online.

• Starbucks

SEO Strategy Used: User Experience (UX)

Starbucks is a global chain of a coffee house. They rely heavily on user experience to boost their image and performance. They offer high-quality content with the best UX for their menus and store content to keep their services high-quality.

• Good UX helps their customers to engage more with their sites and platforms and get them high traffic for orders.

• Relax

SEO Strategy Used: Video Content Optimization and Keywords

Relax is a meditation and relaxation app. Its SEO approach is based on content optimization. The brand focuses on keyword-optimization for their videos and content that boosts their visibility in the niche.

• With video optimization, the platform is simple to find on the Internet.

• G2

SEO Strategy Used: User-Generated Content (UGC)

G2 is a software marketplace and review site. It uses user-generated content and reviews to showcase its knowledge. They rank high for software-related queries online using authentic data from reviews, ratings, and comparisons optimized with relevant keywords.

• With user-generated content, G2 builds authority in its niche and improves rankings online.

Key Takeaways from the Practical SEO Examples

Here is what we concluded from the above-researched case studies. 

• Match Search Intent

Create content that aligns precisely with what users search for.

• Scale Your Content

Video and UGC boost trust, engagement, and search visibility. Product-led and content-led strategies drive high-quality traffic.

• Focus on UX

Developing fast pages and good navigation is essential for user engagement.

• Refresh Content

Improving old content can generate big returns with minimal new content cost.

• Work on high-intent searches

Organically focus on keywords ranking in your niche that can attract organic search traffic.

Conclusion

Effective SEO strategies are a result of tried and tested measures. With multiple SEO strategies mentioned above, brands work differently to fetch results in competitive searches. However, businesses need expert SEO professionals to execute the right SEO strategies. IndeedSEO is one of the trusted SEO agencies online. With our SEO strategies, IndeedSEO’s professionals boost your brand on global search engines.