How To Start Your Digital Marketing Agency – A Step by Step Guide


    Starting a business without dealing with many confusions is not easy if you are not well-informed of the industry. How risky or rewarding will it be; it depends on the decisions you are making. So, if you are planning to start your digital marketing agency and achieve 6-figure as soon as possible, you can achieve by following the six steps explained in this article.

    10 or 15 or 20 years ago, it was not easy to start and run a marketing business. From the technology point of view and easy and quick availability of knowledge, things are improved now. However, still, it can be a little difficult for those who are unable to choose the right tools and resources. You need to analyze the needs and expectations of your clients, the competition in the industry and the latest trends and technologies used by the industry.

    Follow these steps and you will be able to start and run your own, successful digital marketing agency.

    Educate Yourself

    No matter how much you think you know, you’ll never know enough. Learn as much as you can about digital marketing, and continue to learn more as your business grows. One of the most common traits of the most successful people is that they never stop learning. From the very beginning, you should invest your time and money in learning as much as you can.

    Learn about the industry

    Never think that you have enough knowledge about the industry. All successful people have one common trait. They never stop learning. So, if you want to be a part of this growing industry, learn as much as you can. Start with investing your resources to understand the business. You need a strong understanding of the industry and need of your clients to deliver services that grow clients’ and your business.

    When you are promoting your SEO, PPC, email marketing, SMM, web design and development, and other digital marketing services, you have to present yourself as an expert. This is not possible without having the knowledge and understanding of the industry.

    Do you know how to find clients?

    Do you know how to create online funnels?

    What about the pricing?

    Shall you outsource some responsibilities?

    How and where to sell your services?

    There are some essential areas of digital marketing. Make sure that you have the resources to be at the top of the following areas:

    Website design and development

    Search engine marketing

    Social media marketing

    Email marketing

    PPC, also known as Google Ads 

    It will be good for your digital marketing agency if you have a strong understanding of content marketing and graphic design as well. You should be able to acquire and apply the latest concepts in your services.

    Pricing Services

    The next important step is pricing your services. Under-pricing leads to losses and then failure. Your services should be fairly priced. To do that, you can create pricing tiers for the services you are offering. You can use the three-tier pricing strategy. For example, you can offer the following three packages to your clients:

    Basic Package

    Advanced Package

    Premium package

    The basic package can be a safe bet. The advanced package can be something your client finds optimal to go for. And the premium package is for businesses that are ready to pay more for quality services. You are not scaring anyone away with your pricing.

    A small business can go for the basic package.

    The advanced package is ideal for a medium-sized business.

    The premium package is for big business.

    The quality and amount of services should increase with the price.            

    Don’t forget that you have to consider the software fee and some other fees as well. It is also important to understand the value you are delivering while determining price tiers. Your basic package should not be too cheap.   

    Define your Niche

    When you’re starting out it’s easy to be seduced by the prospect of working with any business. The thought of having to turn down anyone can cause anyone a fair amount of cognitive dissonance when their livelihood is on the line. With that being said, there are thousands of digital marketing agencies and consultants out there. Some of them specialize, but many of them don’t.

    Create A Business Plan

    After determining the pricing of your services, it’s time to create a business plan. First of all, choose a suitable name for your business. After that, determine the industry or niche you will serve. You can get both work and experience from online freelancing platforms such as Upwork, and Fiverr. This can help you in building your portfolio. However, this will create a strong presence on the web. You need a set up a website. Create a strategy to promote your business on Facebook, Twitter, and other social media platforms.

    Decide Your Strategy

    If you are serious about establishing yourself in the digital marketing industry, then you need to think about your niche and placement and how you want to go about it right from the get-go. Whether you want to focus on one aspect of digital marketing or look at a 4-5, want to focus on one industry or target 2-3, want to focus on your own locality or go national, each decision will have its own repercussions.

    The idea is to play to your strengths. Do not begin by taking on too much. The rules of the start-up game apply here. Start small, start strong.

    Approach Businesses

    You have knowledge, skills, and strategy. Don’t just rely on online platforms for projects. You can run social media campaigns and attract new clients. There are many other ways of approaching businesses. Following are the most common:

    Cold Calling

    Find the contact details of local businesses you can serve. Send them emails. Make phone calls. Tell them about your business and services. 

    Offer digital marketing audits

    Most likely, local businesses are already working with some other digital marketing agency. Creating contacts is beneficial but not enough to land clients. You have to show them that you can deliver value. They may or may not be satisfied with the services offered by the digital marketing agencies they are currently working with. If you can tell a client how, why and where his current digital marketers are falling short, you can attract that client. Do a digital marketing audit for the business of that client. Inform him of the issues in his current digital marketing campaign and suggest solutions. Let him know why and how his competitors are selling more.

    Attend events

    It is important to build your own network or be a part of a network. Join local business associations. Join business membership groups. Attends events or organize one. These events give you opportunities to speak to people and also increase your understanding of the industry.

    Set up meetings

    Now, it’s time to hook a client who has reviewed the audit. Set up a meeting with that client and tell how you can help him. Don’t try to sell your product or service. Provide your client with value. Offer a solution that will help your client’s business excel.    

    Land clients

    Learn what the client wants. Tell the client about the process. The client should know what he should expect. Following are the two approaches you can use while speaking to clients:

    The logical approach focuses on solving the problem of the client.

    The emotional approach uses emotions to sell services. 

    Getting Results

    Now you have some businesses paying for your services. From here, you can either get more business or lose your existing clients. It depends on the results you are producing for your clients. The client’s return on investment should be measurable and visible. Track results. Send reports to keep the client to keep informed of the progress. 

    Build a team

    If you are making a decent income and you feel that you need some talented individuals to help you, it’s time to build a team. Hire graphic and web designers, developers, PPC experts, SEO specialists, and other professionals depending on your projects. You can work on finding new clients to grow your business. The size of your team is also an indicator of your success.

    It is the best time to start a digital marketing agency. Offer quality services to your existing clients to retain existing clients and attract new clients.


    No doubt, digital marketing is one of the highly popular trends these days. When you start your digital marketing agency, it is a smart idea to start small and focus niche. Once you build expertise in the industry, then you can start to expand slowly and move into other industries. You can create a game plan according to the size of your company. This is because the risks and rewards differ from big corporations and for small or mid-level companies. If you need any types of help, consult Indeedseo, one of the best digital marketing agency in India for their valuable services.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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