How to Make Website Mobile Friendly | The Ultimate Guide


    Nowadays, people are devoting an unprecedented amount of their time to being online. As a result, webpages have to be reconfigured for cellular utilization in order to take full advantage of user satisfaction. Consequently, website proprietors must now take into consideration mobile optimization of their webpages much more carefully. Constructing a website that is easily accessible on smartphones can be beneficial in bringing in more customers and bettering customer involvement.

    Mobile devices are evidently essential for contemporary life – predictions indicate that 6.64 billion people will be using smartphones by the year 2022 and this quantity could likely exceed 7.5 billion by the year 2026. In addition, in the second quarter of 2022, more than half of the worldwide web traffic arrived from mobile phones, which has been estimated to be close to 59%. Hence, developers and designers ought to make certain that their websites are designed to accommodate mobile viewing. To ensure this, developers need to take into account the following points mentioned below:

    1. What steps can I take to ensure my website is suitable for mobile devices? 
    2. What steps can I take to make sure my website works across different browsers? 
    3. How can I design my mobile website to maximize conversion rates?

    This article focuses on strategies and tactics to design highly user-friendly web pages for mobile devices. Due to the variating screen sizes and resolutions of mobile phones, it is absolutely essential to ensure that the website is compatible with various browsers and platforms to deliver the best service to users. In the first steps of developing a website to be mobile-compatible, these tips should be taken into consideration.

    What Does A Mobile User Need?

    What Does A Mobile User Need?

    Is your website designed to work well on mobile devices? It might seem good to you, but you should also think about how it looks from a customer’s position. If they aren’t happy with the way it appears on their phone or tablet, it doesn’t fit the definition of a mobile-friendly website.

    It is essential to take into consideration the metrics and elements significant to customers in the mobile format of any website. We should ask ourselves “What objectives do mobile users have while using a mobile website?” Mobile visitors tend to be highly goal-oriented. Unlike websites on desktop computers, we cannot add superfluous components to our pages and put them in any location. Mobiles do not operate in such a manner. Mobile devices present a limitation of space on the screen, thus developers must fit everything relevant in that restricted space.

    Cell phone users do not want to take long to find what they are looking for on a website; they anticipate swift results, pretty much immediately upon visiting it.

    • If your website takes too long to fully load, people won’t wait around. 
    • If it is not attractive enough, people will move on. 
    • If the most important elements of the website are not easily visible, people will find somewhere else. 

    To optimize the user experience on mobile, important areas of focus should be identified and adhered to in order to please the masses of customers.

    ✓ Execute a Responsive Layout

    A layout that is responsive permits a website to resize itself depending on the device that is used to view it. This creates an adaptive website that can adjust itself to different sizes of screens without any difficulties when displaying. Responsive web design works effectively for both smartphones and desktops as the website modifies its own look to fit.

    Ensuring that your website is optimized for mobile devices can dramatically boost its SEO performance since Google favors sites that offer mobile-friendly viewing experiences. Designing the website so that it both looks attractive and functions well on all screen sizes gives it a further advantage in terms of better Google search engine ranking.

    ✓ Optimize Your Website Speed

    Speed is an essential component in forming a good initial opinion of a website. 47% of people will leave if the website takes more than two seconds to load and a 1-second decrease in loading speed can adversely affect the conversion rate by 7%. Google takes quick page loading times into account when it ranks websites, so web designers need to take all the steps necessary for optimization in order to get a higher speed. Not only can you monitor the website’s performance, you can also get valuable information to make it mobile-friendly.

    ✓ Subtle Pop-Up Integration

    People usually find it annoying when they encounter unexpected pop-ups while they are using the internet, especially on phones. Furthermore, the button to get rid of the ad may not be clearly visible to the user, causing further disappointment. Thus, it is essential that developers and designers are mindful and figure out a discreet way to display the ads.

    Using distracting popup windows is very often a misstep in web design, and it can lead to customers becoming frustrated, which reduces the chances of making mobile conversions. Certain approaches can be used to incorporate popup windows more unobtrusively.

    Set up the pop-up to appear when the user goes down 70% to 80% of the page and make sure the design is suitable for mobile devices. Additionally, create Call-to-Action buttons on the pop-up so they are easy to understand and can be triggered immediately.

    Integrate Viewport Meta tag

    Adding the Meta tag gives developers the power to adjust the width and dimension of the viewport so the website display will be appropriate for any device utilized. The viewport meta tag commands the browser to adjust the webpage width according to the device screen size it’s being viewed on.

    Declutter Website Design

    Web developers must take caution to avoid making the website too busy or complicated. Having numerous aspects on the same page can be confusing, so it is essential to make it straightforward and exhibit just the crucial components the client would want to observe. A straightforward design and a simple to explore layout should be encouraged to make the experience of readers smooth.

    Developers can add a Hamburger button, a common feature of present-day web design, to a website, providing users access to the menu with just one click. Utilizing the Hamburger button improves the convenience of navigating the site while also creating a more aesthetically pleasing appearance.

    Test the Site on Mobile Devices

    To guarantee a smooth user experience on your website, it is important to test it on practical mobile devices. To ensure user satisfaction, all user scenarios should be run across diverse combinations of real browsers, devices, and operating systems. This will enable users of all devices and platforms to have seamless access to your website.

    Without a complete testing system, it can be difficult to check websites on actual iOS and Android devices. It is impractical for every company to set up a mobile examining lab as it requires considerable resources. A real device cloud is usually a better choice as it does not necessitate any upkeep.

    Update Content Regularly

    When experimenting with mobile web designs and conversion rate optimization tactics, it can have an adverse effect on the entire website. Therefore, it is essential to construct and maintain your website’s mobile content with a strategic approach. Make sure the content is easily seen and arranged on mobile devices.

    Product managers should take into account the limited area of smaller screens when selecting which elements to emphasize and perform experiments to confirm if necessary. Designers can circumvent such issues by using visual experiments instead, thus avoiding any shortcomings in the final website layout.

    Don’t Use Flash

    Using Flash can slow down your website, negatively impacting search engine optimization (SEO) as well as disrupting the user’s experience. Loading times can become longer and in some cases, it may be incompatible with mobile devices. Replacing Flash with HTML5 and CSS is recommended to ensure website responsiveness and mobile compatibility.

    Make Your Site Compatible with Both Orientations

    Whereas desktops can only present content in the Landscape format, smartphones have the capability to show the screen in both Landscape and Portrait orientations. Therefore, it is important to ensure your site works properly when viewed in both orientations, with no visual problems such as distorting or stretching. You can test the website on real devices to make sure everything is functioning correctly.

    Not Securing Your Domain and Web Hosting

    Now that you know what web design errors to steer clear of, it’s time to launch your site. If you have an awesome domain name on your mind, don’t miss out by neglecting to secure it. There are many different services that can host and register your domain. When going through the process of securing a domain name, you should ensure that you pick a company that looks after your best interests.

    A reliable web hosting package can reduce the chances of many of the website designing errors discussed previously.

    To improve website speed, it is beneficial to partner with a web host that uses caching technology and CDN (Content Delivery Network). By caching files, it stores them in a temporary storage location allowing them to be retrieved rapidly. When it comes to website safety and protection, it can be difficult to comprehend terms like network security, DDoS protection, and SSL certificates. The best solution is to use a managed hosting plan that includes in-built protection as well as continuous monitoring.

    You Need A Mobile Friendly Website

    Why do you need a mobile friendly website

    StatCounter says that the usage of mobile devices accounts for 50% of total global internet traffic. They also report that 47% of users employ desktops. Therefore, Google declared in 2015 that search results for mobiles will be displayed differently to correspond to the needs of mobile users. Furthermore, Google has implemented an upgrade in their algorithm that will grant a ranking for mobile-friendliness. Consequently, mobile-ready websites would be prioritized over non-mobile-friendly ones. This demonstrates the significance of mobile websites in the current market. Nonetheless, this is not the end as improving a mobile site requires providing users with an enjoyable experience.

    Having a well-designed mobile website is essential due to the multitude of competitors vying for people’s attention. Mobile users cannot be expected to tolerate any issues they encounter, as there are many elements they judge a website on, usually without even realizing it. A better-designed website not only demonstrates that its content is of higher quality, but it also indicates to Google that other users find its content desirable and can result in a better spot in their search ranking, which in turn boosts traffic. Thus, make sure to keep these design points in mind and create a mobile website that provides an easy and convenient user experience.


    Creating a great website that is optimized for mobile devices is crucial, but simultaneously it needs to be capable of offering a smooth user experience on any blend of device, browser, and operating system.

    Smartphones have substantially altered how humans utilize the World Wide Web on a regular basis. This pattern is projected to keep developing, with more people continuing to primarily access the web via their mobile phones every year. Moreover, as premier search engines such as Google persistently strive to make the web an internet search realm mostly friendly to cell phones, designers and testers must prioritize having a website that is mobile-friendly.


    1. What Exactly Does “Mobile Friendly” Mean?

    When one mentions “mobile-friendly,” they usually mean a website has been built to make it look good and function properly when accessed by a device like a phone or a tablet. This implies the website has been created with a flexible arrangement so it can be viewed on different sizes of screens, making it convenient and easy to navigate with all kinds of mobile gadgets. Mobile-friendly websites additionally incorporate real responsive designs and content that is fine-tuned properly to fit perfectly on the minuscule display of smartphones and tablets.

    2. What Are the Major Advantages of A Mobile-Friendly Website?

    There are a plethora of benefits to designing a website that is optimized for mobile use. Most people access the internet using mobile gadgets today, and if tailored for them, it will be easier to find. Search engines, such as Google, prefer mobile-friendly websites which increases a business’ likelihood of appearing higher in relevant search results. Optimal website performance for mobile devices improves search engine optimization as it’s easier for search engines to index and assign a ranking to sites that are optimized for mobile use. As SEO becomes increasingly important in the digital space, ensuring your website is adapted for a mobile platform is critical for your business if you want to remain visible online.

    3. What Are The Tactics for Making a Website Mobile Friendly?

    Designing a website to be mobile-friendly involves several strategies. An effective approach is taking advantage of a flexible grid layout, which ensures the design is suitable for different screens without having to create different versions. Moreover, a responsive design enables the website to dynamically adjust according to the size of the chosen device. Making use of a design optimized for mobile devices is very helpful because it grants users access to the mobile-friendly version of the website. Additionally, tailoring the content for mobile use will provide a great user experience.

    4. What Are The Critical Challenges of a Mobile-Friendly Website?

    A significant issue businesses encounter when constructing a mobile-friendly website is the need to tailor it to work on smaller screens. This typically involves cutting down on content, applying a simpler design, and devising an interface that is effortless to use on a smaller screen. This may also require users to scroll more, and it is, therefore, indispensable to make sure that the format remains organized, readable, and straightforward to move around. Furthermore, businesses must also account for the fact that users of mobile devices are usually restricted to lower network speeds and smaller data plans. Additionally, when designing a mobile-friendly website it is critical that the content is properly formatted for a smaller display. Thus, it is important to make sure that all text is readable, images are properly adjusted for device size, and that pages can seamlessly adjust regardless of device. Additionally, website elements must be suitably sized and spaced for finger manipulation, as well as all other elements.

    5. What Are The Best Practices for Making A Website Mobile Friendly?

    To make your website usable on mobile devices, use content and design tailored for mobile, adopt a mobile orientation when creating your site, choose the proper navigation, ensure images and videos are optimized, and test your website after completion. Also, simple, legible content is key when it comes to mobile optimization; use design elements that work on any device, like larger buttons and images, so searchers can view them easily. Lastly, don’t forget to check your site’s functionality on multiple devices.

    6. What Are The Various Types of Mobile Devices?

    People use a variety of tools to access the internet, such as smartphones, tablets, and wearables. Smartphones are the most popular option and people use them frequently to access the web. They come in many sizes and are usually distinguished as phablets and small-screen technology. On the other hand, tablets are larger in comparison to smartphones and are increasing in popularity. Finally, wearables are the newest type of device for perusing websites. Famous wearables include smartwatches and fitness apps.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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