How Many Ads Should Be Implemented Per Ad Group?


    The potential of your PPC campaign can be determined by a single ad, which brings a question to individuals’ minds: how many ads per ad group is sufficient? You need at least three ads per ad group to optimize the system’s performance with its help. It will be good for you if you do pay advertising, which thrives on data, and get more data. Suppose you have proper planning to analyze and gather data. In that case, you can easily monitor and test diverse ad variants and find the outcomes to identify what works for your particular business and audience.

    Moreover, if you are searching for a Google Adwords Campaign Management company, reach out to IndeedSEO to get the best Ad campaign services. After reading this article, you can utilize Google Ads rotation to maintain the balance you need in your PPC campaign.

    three ads in each group

    While single keyword ad groups (SKAGs) have certain advantages, it’s generally advised to have at least three ads in each ad group. Multiple advertising enables you to conduct A/B testing with little adjustments to determine which ads are more effective and which are less successful. Select the best-performing advertisements, pause the others, and alternate new test commercials.

    You may optimize your PPC ad campaigns with the help of data insights on the test elements, which in turn helps you make wiser advertising decisions and achieve better results. In addition, you can get more information about the format of a search network campaign.

    Information About Ad Rotation in Google Ads:

    To maximize performance on the search and display networks, Google Ads management services offer a customizable campaign feature called “ad rotation” that rotates the ads in your ad group automatically. Using machine learning, Google Ads can figure out the best-performing ads and show them more frequently. Alternatively, you may select the ads you want to show to your target audience more frequently and adjust the settings to pick how frequently each ad in the ad group is suitable if we compare it to the others.

    The Ad Rotation Options In Google Ads:

    Selecting the right Ad rotation option is crucial since it will decide whether your most incredible ads are displayed to the appropriate prospects. Advertising automation is about displaying the proper advertisements to the right audiences at the proper times. Therefore, in addition to determining the number of advertisements per ad group, you must also consider the optimum rotation method. Let’s examine your choices in more detail:

    ✔️ Optimize: Keep the best-performing ads in your preference list

    With this setting, Google Ads will automatically rotate and optimize your ads using its cutting-edge artificial intelligence (AI) technology to get the most clicks (and conversions if you are utilizing a Smart Bidding plan). Google chooses and displays the best ads in every auction by considering a variety of contextual signals.

    ✔️ Product Attributes

    In addition, your impressions and ad clicks can go up if you have an optimal ad rotation with three or more ads per ad group. The predicted performance improves as you offer more advertising because Google’s AI has more information to use when refining your ads.

    Moreover, try Smart Bidding if you want to personalize your keyword bids depending on the likelihood of conversion if increasing conversion rates is your primary aim. Google Ads then selects the ad that is most likely to result in that conversion.

    ✔️ Its Working Process:

    The signals above show which advertisements are statistically more likely to produce the desired results when additional data becomes available. The ads that Google Ads anticipates will generate the most clicks and will be submitted into auctions more frequently than other ads in the ad group if you’re using Smart Bidding. In addition, Google will continue to rotate the ads equally if the performance levels of all the ads in a single ad group are comparable.

    Avoid optimization: Rotate ads for an unspecified period:

    Advertisements will spin uniformly for an unlimited period if you choose the second option, Rotate ads indefinitely. Additionally, it enters every advertisement into an equal number of auctions. This gives you plenty of time to thoroughly A/B test each advertisement to see which ones are the most effective. Consequently, you have greater control over optimizing your adverts, making this solution an excellent choice for those who enjoy conducting extensive analysis and strategizing to achieve their goals.

    Depending on how much money you invest in your campaign, you might be able to compile insightful information on which to base your choices on which advertisements are the most effective. You can increase campaign performance by making well-informed adjustments using these insights.

    How Does It Work?

    Simply put, the percentage of impressions for ads supplied in the ad group will be more evenly distributed with the “Rotate advertising endlessly” option than with the other ad rotation options. The percentage of impressions for each ad may not be equal because ad quality varies and is an essential element in Ad Rank. A high-quality ad might appear on the first page of search results, whereas a low-quality ad might show up on the second page when a lesser audience is reached.

    Need for Optimization for Modification:

    An earlier set known as Optimize for Conversions used past data to evaluate the data and select the ad that was most likely to lead to a conversion. The use of intelligent bidding is advised if you have the intention of maximizing the service of your campaign while concentrating on conversions. If you have this configured in Google Ads, it will automatically change to the Optimize setting as it is no longer sponsored.

    Rotate Evenly

    It can be correct to say the other legacy setting almost equivalent to the Rotate Indefinitely setting detailed above is Rotate evenly. The primary distinction was that after 90 days, Google Ads automatically optimized every ad.

    Important Steps to Google Ads’ Ad Rotation

    Steps to Generate Google Ads

    To set up your ad rotation from scratch when you start a new PPC Campaign in Google Ads, go to Additional configuration. The procedures itemized below can help you modify your rotation settings if this is for an already-running campaign.

    • First of all, you should open Google Ads.
    • In the second step, you need to choose the campaign.
    • After that, select the setting option and go to campaign settings.
    • Once you select your campaign type, you can edit it from the top menu bar. Now, choose to change the ad rotation from the drop-down menu.
    • Select Apply to confirm the change in the last step.

    How Rotating Ads Different from Optimizing Ads?

    rotating Ads vs Optimizing Ads

    As we know, the default setting in Google Advertisements is Optimize, meaning the best-performing ads with the highest click-through rates will occur more often than other ads in the ad group. Clicks, however, are not a reliable signal of success. Instead, it would help if you encouraged conversions that result in more additional purchases, leads, downloads, and signups. Moreover, ad rotation doesn’t matter how many advertisements you have in each ad group. And this is because Google will make sure they all seem equally frequent.

    As the platform can specify which ads are most beneficial for your objectives, doing this can be more beneficial. You should follow the following examples, where an ad group has two ads, Ad A and Ad B, to support your understanding of this. Each ad gets visited 2,000 times over a month because the ads are configured to rotate. These are the outcomes you can anticipate:

    • Ad A: 2,000 impressions, 3.0% CTR, 60 clicks
    • Ad B: 2,000 impressions, 1.75% CTR, 35 clicks
    • Ad Group Total: 4,000 impressions. Average CTR 2.37% and 95 Clicks total

    What Happens When the Ads Are Optimized?

    While talking about ads optimization, Google will favor Ads in this situation more frequently, and this is due to its great CTR (Click Through Rate). Moreover, conversions are what counts. To see if these clicks result in the modification, you should keep great attention to your analytics. If not, your advertising budget may increase with a slight improvement in return on investment or shortly ROI.

    Final Thoughts

    Above that, you should prioritize ad rotation because this component enables you to boost the quality. Ad rotation permits you to find the most effective ads in each ad group. “Click Through Rates” (CTR) and return on investment (ROI) in your PPC campaign. Google Ads is all about testing and monitoring. For the better implantation of Google Adwords campaign management, you can follow the strategies of IndeedSEO Hopefully, the above information about the implementation of ads in the group will help you a lot. Furthermore, if you have any questions or doubts regarding this blog post. you can drop your message in the below comment box. Thank you!


    1) How Many Ads Should Be Implemented Per Ad Group?

    For better optimization of the system, it is essential to implement at least three ads per ad group. You can also check which ad is working correctly for your target audience. 

    2) How Many Ads Should Be Implemented in Total?

    The simple answer is that 3 to 5 ads should be implemented. 

    3) What Are The Best Practices For Implementing Ads?

    For the implementation of ads, below listing is the list of the best practices:

    • Demand to emotions
    • Make a positive relation
    • Create a bandwagon conclusion
    • Concentration on the advantages over features

    What Are The Benefits of Implementing Ads?

    There are lots of benefits of implementing ads, such as:

    Increasing brand awareness

    Enhancing your brand position

    Boost your sale and ROI

    Educating your customer about your brand

    Is There Any Disadvantage To Implementing Ads?

    Yes, with lots of benefits, there are some disadvantages of implementing ads, such as:

    • Increases Costs
    • Social values are damaged
    • Customers are confused
    • Promotes the Sale of Subpar Products
    • Some advertising is offensive

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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