Dental practices that have opened up shop lately may count themselves among the lucky. In this article, you’ll learn about some proven dental marketing strategies that get patients to stay, spend, and refer their friends.
There is an increasing number of dental offices, but a declining patient base.
They both wonder:
If I want to see more patients in my dental office, what can I do?
Fighting for a shrinking patient pool can be disheartening, but not if you have a solid dental marketing plan in place. Below you will find 10 digital marketing ideas that can help you win over new patients and encourage existing ones to spread the word.
Only a quick note.
To successfully use this list to increase your dental practice’s patient base, you need to take some kind of action. If you want to grow your dental practice and gain new clients, try using some of these strategies.
The First Impression is the Best
A dental marketing agency should not create a website for you that looks like thousands of others. Dentists often fail to see the value of having engaging websites. Your website must be optimized to convert casual browsers into regular clients.
The goal of your blog should be to attract new clients. Think of your website like a salesperson who never takes a break.
Pay up for the best websites. You could create a website from scratch for just a few hundred dollars, but it won’t be nearly as professional looking or as efficient at converting visitors into customers.
You should think about hiring a company with expertise in design, user experience (UX), the dentistry industry, and search engine optimization to create a website for your dental practice.
When the following conditions are met, a dental practice’s website becomes an effective marketing tool:
- The site is simple and easy to use on mobile devices.
- Extensive images of dentists, hygienists, and the office Space reserved for contact details
The creation of a well-optimized website must not break the bank. To attract patients, your website has to be accessible at all times. You must be able to recoup the cost of your advertising efforts for your website.
Thought should be given to developing a website that can be used by patients to schedule an appointment. Make it easy for existing and future customers to get in touch with you.
Solicit online endorsements from long-term clients. A video review is much better. Your marketing strategy ought to incorporate a method to gather reviews online since they are the new word-of-mouth.
Use Google reviews and other online testimonials to bolster your reputation online. In case you haven’t thought about how to get feedback from your present clientele, consider reading the details provided below.
Displaying patient testimonials on your social media pages and website may help build credibility.
Those who are contemplating becoming patients and those who are already patients. Think about where they are at. To maximize your website’s potential for conversions, keep this in mind.
Make Yourself Noticeable
New practices sometimes have a hard time drawing in patients if they don’t do anything to set themselves apart from the competition. There may be more than one dentist office in your neighborhood from which to choose.
One issue is that the vast majority of individuals are familiar with a dentist they visit on a semi-regular basis. Both the practitioner and their insurance information are already on file.
To what end therefore should you make the change?
Creating a USP for your dental practice’s brand is a great way to set yourself apart from the competition. Many businesses use the term “premium dentistry” as a unique selling proposition. Nonetheless, you might go into your areas of expertise, such as:
- Dental sedation
- Sleep aids that are worn in the mouth
- Invisalign \Veneers \Implants \Dentures
You should highlight your practice’s specialities and what sets you apart from the competition, such as offering urgent or after-hours dental care. Include it prominently on your website and other online advertising strategies if you’re a dentist.
Having up-to-date equipment in the workplace is another way to entice new clients and keep the ones you already have coming back.
In addition to employing cutting-edge equipment in your dental practice, it is important to highlight the cutting-edge nature of your tools on your website.
Patients appreciate a dentist who is current with the latest innovations since, let’s face it, the point of dental technology is to enhance the patient experience.
Some dental offices even provide patients with a relaxing spa treatment. Others are always trying to outdo their competition by providing more dental services, making them more appealing to people who are shopping around for a new dentist.
The difference between retaining a family of current patients and abandoning them might come down to providing the correct facilities to patients who are currently borderline and thinking about rejoining.
Make sure your workplace is pleasant to spend time in by stocking it with amenities like fresh water, soft seating, and the latest publications in addition to advertising material.
Fundraise for Community Activities
Getting engaged in the neighborhood is a great way to begin gaining new patients for your clinic.
As part of your dental practice’s marketing strategy, consider becoming a sponsor of community events. Now become a supporter of local causes and events, such as fundraisers.
Particularly at the outset, getting your brand’s title or emblem displayed at a community event will increase exposure. You may increase your patient base by sending an employee to a performance or event to distribute promotional materials.
And you may organize your gatherings in the neighborhood, too, and they needn’t have anything to do with dentistry.
Optimizing for Search Engines (SEO)
The old “fill it with keywords” approach to search engine optimization no longer works. Even “the most backlinks win” is not the best tactic nowadays.
Today’s SEO techniques are complex enough that you must hire a specialist.
In reality, unless you’re in an uncompetitive location or a tiny city, you probably won’t score high within search engine results without a comprehensive and well-planned SEO campaign.
When interviewing potential SEO providers, be sure to inquire as to the nature of their target audience and the scope of their services to set reasonable expectations. The end objective should be to enhance sales via the company’s internet visibility. Where does it come from? This may be accomplished by increasing the number of new patients.
As expected, it is the final objective. At first, there may be others, such as boosting your website’s visibility in search engines, drawing in more web traffic, and receiving a larger number of phone calls.
A competent SEO will also know how to maximize a website’s lead generation. This implies that they will know what has to be done to your website to maximize the number of patients who are looking for a new dentist and end up making an appointment with you. With the assistance of an SEO expert, your website may be optimized to bring in more new patients for appointments.
Spend money and time optimizing your site if you’ve achieved high rankings and are receiving a substantial volume of traffic.
Organic and local search engine optimization are two examples of the many SEO approaches available. Each may affect your conversion rate in its unique way. Note that it’s not all about keywords and that you should consult a professional before getting started.
If a dentist wants to reach potential patients in their region and appear in Google’s local service advertisements, then search engine optimization (SEO) for the dentistry industry is where they should focus their efforts.
Google now does more than just display local listings; it also features prominently reviewed companies and gives them a boost in mobile search results. Those who are always on the go would appreciate this convenience.
“50% of customers who searched for their mobile visited a shop within a day,” Google claims. “34% of consumers who browsed on the desktop did the very same.”
Your website has to be optimized for location-based keywords so that individuals looking for dentists in your area may discover it. Some instances of such location-based search terms are as follows:
Dentist in [your city]
Dentists in the area
([Your postal code]) Dentist’s office
Additionally, you must focus on optimizing for keywords associated with your area of expertise (e.g., Mumbai dental implants).
By focusing on long-tail phrases, you may reduce the amount of competition you face. When people in need search on the internet, they typically use what are known as long-tail keywords since the answers they seek need several words.
Since SEO is always evolving, it’s best to seek the advice of a marketing expert (ideally one with experience in dentistry marketing) when deciding which keywords to use and how to use them.
You can’t help but improve your online visibility and Google search results after using effective long-tail keywords and proper keyword research.
Look to Get Approved by Others
Excellent reviews are essential if you want potential dental customers to choose your dental business in internet searches. When dental offices don’t value patient feedback, there aren’t any reviews to be found. The cold, hard fact is as follows:
Nobody will select a dentist with really no recommendations over one with many favorable ones. Whenever it relates to your online footprint, your internet image is so important that it may increase your output to whatever level you choose.
In reality, reviews are the most important aspect for most consumers when deciding what to buy. If any of your clients have come to you through recommendations from colleagues or friends, you should politely request that they leave you an evaluation.
Increase Your Reviews – You should pay the most heed to your comments on Google, Facebook, and Yelp if you own a local company. People looking for a dental clinic like yours may see Google reviews and ratings right beside your business’s address when they use Google to search for or navigate to your establishment.
Get those first reviews as soon as possible, and then urge all of your prospective patients to keep the reviews coming.
Don’t incentivize favorable reviews by offering monetary compensation, since this is a violation of Google’s policies. However, if you give them a kind prod after their consultation or send them a friendly email or text message after they’ve left the clinic, they’ll likely be persuaded to leave a comment.
When it comes to reviews, it’s important to act swiftly when responding to criticism. Ignoring them will make things worse. Whether the review is good or bad, always respond and be sure to explain your stance when necessary. An answer from the company often helps customers accept that the problem was an isolated incident.
You might think about using a review system to facilitate more reviews. Using one of these review tools, you can simplify and automate the approval process.
Paid Search Marketing (PPC)
Pay-per-click (PPC) advertising is often suggested as a way for dentists to promote their services. When it comes to PPC networks, Google Ads is by far the most popular option. Paid search advertisements on Google are prominently displayed below organic search results, increasing exposure to your target demographic.
PPC Ads for the Dental Industry
They are effective because, as with SEO, you can zero in on certain keywords. This method guarantees that the advertisements are appropriate to the queries being made.
The advertisements may be shown for free; payment is required only when a user clicks on one. You’ll have to fork up some changes to Google each time one of your ads is clicked. Though the exact figure is contingent on factors like industry and regional competition, a competent agency should be able to secure you a cheaper fee in addition to improved conversions.
However, dentistry advertising has an expensive CPC. Try to optimize the proper keywords to prevent spending a lot of money on ineffective advertising. Don’t go for the highest-competition keywords right first, or your money will be soon depleted. You should also think about which days of the week you’ll display your PPC advertising. The number of clicks varies from day to day. Finally, target just the people in your neighborhood and the people your dental practice sees often.
Your dental practice will get the greatest return on investment (ROI) through the strategic combination of pay-per-click (PPC) advertising and search engine optimization (SEO).
When properly executed, SEO may provide impressive results for your business.
Since search engines like Google collect information based on the actions of search users, and since it is always improving, new tendencies emerge every year that affect the way that data is presented online. This implies that every user may get their query addressed within a few minutes at most.
What is the process behind dental SEO?
Using search engine optimization (SEO) for dentists, you may boost your website’s presence in natural and relevant search engine results by tailoring your content to both search engines and human visitors. Updates to title descriptions, collecting backlinks, and increasing page performance are all examples of on-page optimizations.
How much time is needed for SEO for a dental practice?
When it comes to SEO for dentists, expect to wait a minimum of 6 months before seeing any tangible effects. Results, such as increased footfall, phone conversations, and booking requests, may become apparent in as little as four months. Because SEO takes longer to implement compared to methods like PPC, this is to be expected (PPC)
What is the price tag for dental SEO services?
Dental website SEO may cost anything from $1600 to $6000 each month, with the typical cost falling somewhere in that range. Consulting or dental SEO services often cost between $125 and $310 per hour.
What factors go into determining the profitability of dental SEO?
Although organic website traffic and search engine rankings may be included in the “Gain from Investment” score, conversions such as a telephone conversation or completed contact form are more often used since they contribute significantly to the practice’s most important objectives.
These processes may be set up and monitored at no cost using website analytics tools such as Google Analytics.