Cryptocurrency SEO: Is It Necessary for Blockchain and Crypto Success?

What Is Cryptocurrency SEO?

SEO, or search engine optimization, is the method used to improve a website’s visibility in the unpaid (or “organic”) results of popularity. But how does it relate to digital currencies? Well, many individuals are now looking for information about cryptocurrencies as well as similar terms online, given the increased prominence of cryptocurrencies in the last days.

Consequently, if you can get a high Google search engine ranking for phrases like “Cryptocurrency SEO,” “Distinguishing characteristic,” and “dogecoin,” you will likely attract a big audience who are seeking to learn something about your cryptocurrency.

Thus, search engine optimization (SEO) in the bitcoin industry is not only critically important but also challenging. This article will teach you the fundamentals of search engine optimization (SEO) as they apply to cryptocurrency websites.

Can SEO Assist Blockchain and Cryptocurrency Initiatives?

Of course, the answer is yes. The more nuanced answer is “Well, it’s difficult.” Even if everyone else may have a different opinion, I’ll still give you mine.

Usually, search engine optimization may have a major influence on the outcome of a project, particularly a smaller one 

But that’s not a guarantee.

Many people, in an attempt to improve their websites’ search engine ranks, have used dubious SEO practices in recent years. This means that your site might be competing with others in your industry who have hundreds or millions of questionable links pointing back to them, making it very difficult, if not impossible, to get a higher search engine ranking.

One positive implication of this is that if you do a good job with SEO, get a high position for a few months, and build some authority and trust within the gaze of search engines (including page views), you will likely keep a high ranking for years to come.

As Google tightens its grip on spammy SEO practices, it is more important than ever to use ethical strategies if you want to see positive results for your website. This is particularly true if you’re trying to attract new users and potential investors who are curious about your coin. The fact that your website will continue to thrive long after the doomsday for the other, less reputable websites comes just adds insult to injury.

How long does it take for a cryptocurrency website to start climbing the search engine rankings?

It might vary widely depending on a wide range of factors. The primary factors are the volume and credibility of your site in the search engine’s eyes.

If you have an increased site with a unique design, great UX/UI, wonderful content, and most importantly, trust from visitors, you may rank in a matter of a few weeks or even hours, based on the phrases you’re trying to rank for. If your site is lacking these essential elements, however, it may take months, or even years, to even begin to rank well.

Another factor to think about is how competitive the keywords and phrases that you want to rank for are. To rank for “blockchain,” as opposed to, say, “Ethereum,” your website now faces competition from a far larger pool of websites.

This isn’t to say it won’t be difficult for any website to appear for even more competitive terms, however. If you perform a wonderful job with SEO on a site that addresses an extremely competitive subject, you may easily outrank large websites and cryptocurrency initiatives.

Where do we even begin when it comes to Search Engine Optimization for a website dealing with cryptocurrency?

If you’re unfamiliar with SEO, starting up might seem daunting. Don’t worry; I’ve got your back. If you want your bitcoin website to have the best possible chance of ranking well, you should do the following steps.

Optimizing for Cryptocurrency Search Engines

Now I’ll go over some fundamental SEO recommended practices that are useful for any website, but especially so if you’re aiming to rank for cryptocurrency-related keywords like “bitcoin” or “Ethereum.”

The Keyword Analysis

Ranking well in these searches might be difficult if you aren’t familiar with the search terms used by your target audience. Therefore, the initial step is to do extensive keyword research.

Here are the exact procedures to do while searching for keywords:

Start by making a list of relevant terms. Determine which blockchain-related search terms you anticipate your audience using most and write them down. Common examples are “cryptocurrency wallet,” “bitcoin exchange,” and “Ethereum.”

Look at the search terms: Keep an eye on how often each phrase is searched for every month. Using Google’s keyword planner tool might help you find hard data if you have trouble tracking it down elsewhere. 

Any terms that aren’t necessary to your project should be crossed from the list. There’s no use in trying to rank for unrelated keywords since Google can tell whether the content is relevant to the term or if you’re simply trying to stuff.

While ranking for highly trafficked terms is the end aim, it’s important to focus on both high and low-volume terms as well. Extreme competition is a direct result of high volume, however. Don’t for a second imagine that using keywords with low search traffic won’t help you build a robust SEO framework. After all, people keep looking for them every month.

It is important to prioritize keyword phrases, therefore use hyphens to break up your list of high-volume search terms into individual words. You’ll obtain a huge number of low-traffic terms which will make your site rank in relevant searches, and they’re more certain to be used than single keywords.

Create Content Around Search Terms

This is a vital step in climbing the ranks for competitive keywords on Google and other search engines. In general, when I’m tasked with creating material for a website, I use the following methods:

Find Out Who You’re Talking To – Think about your target market and the kinds of answers they’re likely to be looking for. People are usually rather open in the comments section of your social media sites about telling you what they need help with.

Think About Your Most Popular Search Terms – Write down your most important keyword phrases and come up with article topics that revolve around them. Keywords like “how and where to establish a bitcoin wallet,” “top ether wallets,” and “bitcoin web wallets” would be useful if I were to write an article on “Ethereum wallets.”

Aim for a keyword density of 1-2%; I’ve heard varying opinions on how much content should be dedicated to each particular keyword, so we’re going to advocate a happy medium. Fast ranking requires at least 1% and often about 3%. If your keyword use exceeds this threshold, your message may be marked as spam because of excessive keyword usage.

Build your content on the three pillars of authority, expertise, and trust that Google prioritizes. Google’s E-A-T philosophy. When creating content, keep these fundamentals of Google’s algorithms in mind. Help people find the answers to their questions by giving them access to up-to-date, authoritative content that is relevant to their needs.

Blog posts aren’t the only way to disseminate information; consider adapting your work to other, more accessible forms of media. Content such as videos, infographics, and social media posts fall under this category.

Use Anchor Text to Build Backlinks

Getting connections to your site from other websites is one of the best ways to be noticed by search engines like Google. This is also among SEO’s more difficult facets. My advice for blockchain businesses looking to build natural backlinks is to focus on providing a variety of high-quality materials and easy-to-implement solutions. Tools may contain interactive elements such as calculators and quizzes.

Achieving thought leadership status in your field is yet another great way to boost off-site SEO and backlinks for cryptocurrency projects. Think about sharing your knowledge at conferences and writing for prominent crypto-related blogs.

Create a Unique Company and Individual Brand — Faceless blockchain projects are the plague of the industry. Building trust in your endeavors is facilitated by developing a brand that is both unique and significant.

Create Your Own Crypto Discussion Group 

Making a group of like-minded people is one of the best ways to get others interested in what you do. While sites like Bitcoin talk and Reddit serve this purpose well, you may also create your community if you do have the time and energy to do so.

Facilitate Communication 

A large amount of participation from users is also necessary to build a strong community. People will most likely get in touch with you via social media and email if they have any questions or need help. Make it possible for visitors to submit questions or comments through email.

Focus on expanding your email list since spammers have a hard time acquiring good mailing lists, and this is one of the most precious assets of any blockchain project or firm. To build your email list, use lead magnets like free guides, eBooks, and checklists.

Cryptocurrency Faults Concerning search engine optimization: is the scope of your main keywords too broad? 

A more specific keyword will be easier to get high rankings for. To score well for the keyword “cryptocurrency,” you’ll need to rise above the millions of other websites that are also fighting for that term.

If you include identical or spun on your website, this should undoubtedly affect your rankings, since unique content is one of Google’s most important ranking factors.

Always be on the lookout for keyword cannibalization, which happens when too many pages on a website use the same term. Avoid doing this, since it may easily hurt your organic rankings for the target keyword.

Is Your Meta Description Well-Written? 

Every one of your page entries in results from search engines will have some short text that is called the meta description. It does not affect rankings itself, but it does affect click-through rates, which in turn affect rankings.

How Well-Optimized is Your Title Tag? 

Similar to the above, this is another of Google’s ranking characteristics that don’t actually affect rankings but do significantly affect click-through rates. Be concise and descriptive in your title tag.

Does Your Site Load Fast? 

Page load times are a major ranking factor since people expect websites to load quickly.

Do Not Forget to Add Internal Links Keyword-Heavy 

Building internal links on your site helps Google determine the importance and context of each page, which might improve your ranking in search results. Make sure you’re utilizing proper anchor language when linking to pivotal pages on your site.

To avoid having Google penalize the remainder of your content because of a single mistake, you should remove any pages from your site that aren’t being accessed. Remember to 301 converts any dead links to relevant, up-to-date content.

Google’s research shows that sites with a clear, user-friendly design perform better in search engine rankings. Google uses mobile speed as a primary ranking factor. Make use of Google’s PageSpeed Insights Tool to analyze each URL on your site’s performance.

Incorrectly Structured Data 

Check your site’s compliance with standards by utilizing resources like Google’s Structured Data Testing Tool. All invalidities and errors will be highlighted for your inspection and correction.

Don’t Ignore Blogging

Blogging may be one of the most effective ways to build inbound connections to your site, but only if the content you provide is of high quality and unique. Rather than merely posting a bunch of meaningless snippets, take some time to properly develop your site’s content.

Typical SEO Worries in the Blockchain World

When referring to the blockchain, what exactly does SEO mean? To put it simply, search engine optimization (SEO) for blockchain-based sites is the process of raising a site’s visibility in search results.

Can You Tell Me How I Can Boost the Page Rank of My Blockchain Project? 

Focus on creating unique, high-quality content that will help others and will be useful to your field. Always keep in mind the user experience on mobile devices when designing a website.

How Can a Blockchain-Based Company Benefit from SEO Strategies?

One strategy that may help your business become noticed and attract more customers is to start a blog centered on leadership. Targeted ads on social media or search engines like Google AdWords are another option. Answer questions that may be asked about your business on the relevant question-and-answer sites or forums.

Conclusion

Although there isn’t much of a difference between Blockchain SEO and traditional SEO, there are certain things to keep in mind when optimizing your website for search engines like Google, Bing, etc. Pay attention to the quality of your material and how you engage with your audience.

Are you ready to boost the natural visibility of your bitcoin or blockchain venture? As a blockchain enthusiast, it gives me tremendous joy to help new blockchain ventures improve their search engine optimization and quickly get to the top of search engine results pages. To start optimizing your blockchain website for search engines, please get in touch with me right away.