Some Google Ranking Factors That You Must Know

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    SEO is a long-term investment. It keeps evolving every single day. Sometimes, it can be quite hard to go with the latest trends over time. But, if you want your site to earn traffic, you need to be updated with all the latest Google ranking factors in 2020.  The top SEO companies in India know the tactics to maintain top Google ranking with their proven strategies.

    Ranking on Google means to optimize your website with the help of the right keywords to ensure that it appears in the right way. To learn how to rank higher on Google, you need to keep a huge list of things in mind. Moreover,Search engines will not explain to everything that you need like how their algorithms work and all.  If everyone knew about it exactly, then search engines would go through a hard time determining which website is really relevant to the user’s query and which ones are just optimized for getting past off as such. On the other hand, quite a number of the Google ranking factors in 2020 have been discovered through testing and SEO experiments.

    Why SEO is important?

    Many brands and businesses know that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO is important for all businesses, whether it is big or small.  It is a process that helps you to rank well on the Google pages.

    Furthermore, the goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discover able in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google.

    Hence,Have a look at the SEO factors that are known to have influence over your site’s ranking and how you can measure its ranking potential.

    1. Authority of Domain

    Google has been denying that domain age has no impact on the ranking factor.  There is no difference between domains that a year or 2 years old.  Having keywords in the domain name isn’t something that makes it rank well.   The more authority your site has, the stronger each page on your site will rank on its own, and the stronger your internal link juice will be.

    Plus,Domain age considers many factors that give your site an overall score of authority. Domain registration with quite a long period of time seems legitimate to Google. Domains that contain keywords are easy to rank. Every web page that you have been trying to rank on your website is going to get affected by the domain which is attached to it.  The best SEO company in India helps you to get the best results.

    2. Content

    It is said that while creating content for a website, there should be a keyword in the title tag. The tag plays an important role to optimize the page.Thus,  The description tag is utilized for the ranking purpose earlier, but now, it is not a ranking factor. It is important for SEO and can affect the click-through rate. The H1 tag is called the second title tag as it contains the short phrases which describe the page is all about.

    If we talk about Title tag, which is more important in SEO and also help to rank well.  It is used to increase Google ranking.  But the truth is, Google prevents the use of the description tag in the search algorithm since 2009.  Well, there is not any clear cut information while using keywords in H tags which results in the ranking boost. Furthermore, Google has been using large snippets in the SERPs.  The use of the best H1 heading is the most significant part of your content. Therefore, place your keyword in the H1 tag which is a good idea.

    3. Code and Structure of website

    Internal links are highly useful in indexing and crawling the content of the website. It also helps in searching the engines which differentiates the important pages, and their anchor text. This is a strong signal. Moreover,the page which comes under as specific category gets a good amount of ranking. It is important to have a user-friendly layout of the website for more visitors.

    As we all know, internal links help to crawl from one page to another easily. It carries the weight from page to another and therefore the web pages look prominent in Google’s eyes.  Thus, it is important to ensure that there is no broken link in your website. Always go through the ‘Page Layout’ algorithm and follow it, since the user-friendly layout if in favor of the website. In addition, a hierarchical architecture includes categories that help Google understand the content of pages and the structure of the site. The best seo companies in India will help you to get this.

    4. Anchor text

    Anchor text is another important point when you choose to highlight the relevant page and, therefore, impact the ranking of the page as per the target keywords.

    In addition to it, It is important to pay more attention to then keyword-based anchors because the Google algorithm takes the anchor texts into account. On the other hand, the unnecessary use of the keyword-based anchors looks irregular and can do harm to the content. Therefore, use the keyword-based anchor in a very reasonable amount.

    5. Strength of External Links

    More the external links attached to your site more will be the ranking of your website. It is also said that the PR 6 site linking is beneficial to the page which has been linked to your site.

    The authority and PR of any sites which link to your site have a substantial effect on the strength of those links. As,the PR 6 site linked to your website is a major boost for not only the page it is linked to but also for your entire site. Also, if the number of links pointing to your site increases, then it can have the worst effect on the ranking of your site.

    Some Additional Important Factors 

    Freshness

    Freshness is a query-dependent ranking factor, meaning it’s more important for some queries than others.

    For example, all the results for “COVID-19 news” are super fresh. Google even shows a “Top Stories” feature with results from the past few hours.

    Well, This happens because Google knows people want to see recent news.

    For other queries, freshness still plays a role—but a less important one.

    Look at the search results to assess the importance of freshness for your target keyword(s).

    Moreover, If freshness is a big deal, either update the page frequently or consistently publish new articles about the topic to keep up with demand.

    If freshness is important but not critical, update your page regularly and refresh when rankings start to drop.

    As a result,Freshness is of little importance, focus all efforts on creating the best guide on the topic.

    Content depth

    Google wants to rank the most useful result for the query, so covering everything searchers want to know is key.

    However, this  is not  about content length. Longer content isn’t always better.

    It’s about covering what’s important to the searcher and what they expect to see.

    For example, take a query like “best perfume brands.”

    Content Depth Analysis

    It’s clear from analyzing search intent that people want lists of the best luxury perfumes and brands. Furthermore, that doesn’t tell us what’s important content-wise, so let’s look at the commonalities between the top-ranking pages.

    The best result is that which define everything from brand name to price so that people can find more about it because it take clues from the top-ranking pages to create useful content. Research other questions searchers want answers and include them where it makes sense.

    Page Speed

    Page speed has been a ranking factor since 2010 when it affected 1% of desktop search queries.

    That changed in 2018 when Google extended the ranking factor to mobile searches.

    However, even now, the factor only affects “a small percentage of queries” and is mostly a problem for pages that “deliver the slowest experience to users.”

    Thus, That’s an important point. Beating competitors by a few milliseconds isn’t the game here. It’s more about making sure that your site is fast enough not to impact users negatively.

    How fast is that?

    Google said in 2018 that mobile pages should display content to users in under three seconds and that the TTFB (Time to First Byte) should be under 1.3 seconds. Hence, they also say that the total size of a mobile web page should be less than 500kb.

    However, Google’s John Mueller said just a few months prior that TTFB isn’t used for search ranking purposes, so take these guidelines with a pinch of salt.

    Make sure that your page is fast enough for the users.

    HTTPS

    HTTPS improves security for visitors by encrypting data between browser and server.

    In 2014, Google announced HTTPS as a very lightweight signal affecting less than 1% of global queries. Since then, Google has upped its commitment to HTTPS, and now shows a “Not secure” warning in Chrome when you visit an unencrypted page. Furthermore,If you have non-secure pages with input fields, you may also have received a warning email from the Google Search Console.

    Despite all this, HTTPS remains a lightweight ranking factor, as confirmed by John Mueller in early 2019.

    Further, to resolve this issue, you need to install an SSL certificate that helps to make your website more secure.

    Mobile Friendliness

    Nearly two-thirds of searches take place on mobile, so it’s no surprise that Google made mobile-friendliness a ranking factor for mobile searches in 2015.

    Later, in July 2019, when Google moved to mobile-first indexing, they made it a ranking factor for desktop searches too.

    Do not forget to check page speed on each page.

    User Experience

    Google wants to rank content that offers visitors a positive experience. Further, Not only this obvious, but the search giant’s actions over the years prove it.

    For example, in 2016, Google announced that pages with intrusive interstitial ads (i.e., pop-ups) might not rank as high as those offering a better user experience, but what kind of things contributes to good user experience?

    This is probably a good indicator that your content isn’t matching the searcher’s intent. You may need to go back and target a more effective keyword.

    There’s a lot of debate in the SEO community about how Google might measure user satisfaction. Common theories include analyzing metrics like click through rate (CTR), dwell time, time on the page, and bounce rate.

    Google has filed numerous patents describing how clickthrough rate and other behavioral signals could be used to influence search engine rankings. Still, the company remains adamant that these factors are too noisy and unreliable to use.

    Many SEO professionals disagree, but their evidence is anecdotal at best.

    Make your site user-friendly. Remove distractions, organize content logically, write for readability, and do your research. As a result, do everything in your power to be the best result for your target keyword.

    Technical SEO

    As we discussed above,  to get the right code is one of the aspect of optimizing your content for the better Google results. This can be intimidating, especially if you’re more of a wordsmith and less of a “techie.”

    Here are some of the aspects you can control even if you’re not a coder:

    Add keywords, phrases , title pages, it is the place where Google first looks to check which content is good.

    Use header tags to show content hierarchy starting with your title at h1 and then uses h2 or h3 for subheads

    Create a meta description that both entices readers and include your keyword phrase

    Keep those meta descriptions short and catchy at around 160 characters

    Use keyword phrases in image ALT tags to show how those images are relevant to the main content

    Also, Include ALT tags also help people who are visually impaired enjoy your site with screen readers

    A use schema markup to tell Google what kind of content you’re producing

    User Experience

    For a while now, Google’s been using artificial intelligence to better rank web pages. It calls that signal RankBrain. Therefore, this includes other signals that affect your search engine ranking. These include:

    Click-through rate: the percentage of people who click to visit your site after an entry comes up in search results

    Bounce rate: the number of people who click on your page and quickly go back to the search results

    Dwell time: how long visitors stay on your site after they’ve arrived.

    If people visit on your site, they do not like and bounce away, then Google will think It is not according to their needs. Moreover,If enough people do this, then you might find it more difficult for your site to rank higher in search results.

    Therefore,This is probably a good indicator that your content isn’t matching the searcher’s intent. You may need to go back and target a more effective keyword.

    In contrast, if people click through to your web page and stick around for a while, that tells Google your content is relevant to their search.

    So, when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking.

    Social Signals

    When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine ranking.

    However, Google’s official word is that social shares are not a direct ranking factor. As,Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.

    Still, there’s no denying that the highest-ranking pages in Google search results usually have a lot of shares. Though this is probably due to a few related factors:

    • More social shares generate more traffic to the page itself
    • More shares also make your content more likely to build backlinks

    For this purpose, Not only do you need to have a social media presence yourself, but you need to make it easy to share your content and amplify those social signals. Hence, we have some great tips for doing this in our guest blogging guide and guide to growing your email list with social media.

    Final Thoughts

    You should never sacrifice your user’s experience (UX) to make Google happy. Doing so will only annoy your audience, which will then, ironically, get you penalized by Google. SEO is a long term process and you cannot do it in a single day. As a result, we analyzed that there are various  things that you need to consider while working to increase Google Ranking. Create awesome content that your users will love.

    Then, with an equal amount of energy, optimize that content to help Google understand why your audience loves it so much. But always, no matter what, begin with your user in mind. For more information, consult the best seo company in India to get help to improve your Google ranking.

    Read more: Effective Tips to Improve Your Google Ranking

    About author
    Gurpreet Kaur

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