Best Free Amazon Keyword Research Tool

Introduction

One of the biggest online marketplaces in the world, Amazon, competes for customers’ attention with its millions of products and innumerable vendors. It’s essential to employ powerful marketing techniques that can make your products stand out from the competition  if you want to be a successful Amazon seller. Using the appropriate keywords in your product listings is one of the most crucial components of Amazon marketing since they have a direct bearing on how simple it is for people to find your products when they conduct searches on Amazon.

But selecting the appropriate keywords for your product listings can be difficult and time-consuming. Fortunately, there are a number of free tools for Amazon keyword research that may assist you in choosing the most pertinent and popular keywords to use in your listings.

We’ll look at the top free Amazon keyword research tool in this blog to see how they can help you enhance your Amazon marketing strategies and product listings.

The significance of keywords in Amazon SEO and how they might affect your product’s visibility and sales will be covered first. The numerous categories of keyword research tools, such as browser extensions, standalone applications, and online platforms, will then be covered. To help you locate the most relevant keywords for your items, we’ll go through the features and advantages of each tool as well as some practical advice.

This blog post will offer helpful insights into the top free Amazon keyword research tool accessible, whether you’re a new seller trying to optimize your product listings or an experienced seller looking to improve your Amazon marketing approach. You may improve your product exposure, increase traffic to your listings, and eventually raise your sales on Amazon by using this tool to find the most pertinent and popular keywords for your products.

Best Free Amazon Keyword Research Tool

Amazon keyword tools help sellers gain insight into their target market. You can create an Amazon marketing strategy using the data you collect to raise your products’ visibility and ranking on Amazon.

Let’s look at the top keyword tool for Amazon FBA sellers now that we are aware that they are beneficial and among the most significant tools available to Amazon sellers.

👉 Ahrefs site explorer

Uncertain about how customers look for the goods you sell? Not to worry.

To see the most popular related search phrases, enter a general description of your product into Ahrefs’ Amazon Keyword Tool and check one of the five keyword ideas reports. This typically yields hundreds or thousands of keyword ideas given that we have approximately 100 million keywords in our US Amazon database alone. Use the built-in filters to refine by monthly search volume, clicks, and other factors because that can be overwhelming. Include any pertinent keywords in your product listings to assist them to become more visible.

👉 Get precise Amazon keyword statistics

The tool will display search volume projections for all keywords, similar to many other Amazon keyword tools. Nevertheless, unlike most systems that obtain this information from Google Keyword Planner and Amazon autocomplete, which are neither especially trustworthy sources, we obtained our data by studying the browsing patterns of thousands of actual Amazon users (known as Clickstream data).

As a result, it is possible to estimate search traffic with greater accuracy and reliability. It also enables us to display the following special keyword metrics:

• Clicks: The typical monthly amount of clicks users make on search results while looking up the desired keyword.
• Clicked / Not clicked: What proportion of searches yield at least one click on an Amazon search result.
• Clicks Per Search (CPS): The typical quantity of clicks on product listings for each search.
• Return Rate (RR): An indication of the relative frequency of searches for this keyword over the course of a month.

No other Amazon keyword tool offers such comprehensive analysis.

Do Amazon keyword research for virtually any nation?

Observe the metrics and read local search volumes for any given keyword across 170 nations. Simply select a new target nation from the drop-down menu.

Unsure about which nation has the most potential? Look at the Global volume measure to show the six countries that receive the most searches per month as well as the anticipated monthly global search volume for your phrase.

👉 Research the search terms that competing listings appear for on Google

To see the keywords each rival Amazon listing ranks for in Google, paste it into Ahrefs Site Explorer and navigate to the “Organic keywords” report.

Not only is this a great additional source for keyword suggestions for your listing, but you can also check which phrases are driving the most organic traffic to your rivals’ websites.

By focusing on the same keywords, you can increase your chances of receiving traffic from Google.

👉 Identify and export your top keywords

Get rid of the disorganized.txt and CSV files. Save and divide your keyword list into categories for simple administration. Do you need to send a colleague your research? In just a few clicks, export hundreds of keyword suggestions from saved lists or reports. 

How to perform keyword research using the Ahrefs?

Ahrefs is a well-known SEO tool that offers a variety of functions to assist online marketers and website owners in raising their search engine rankings. The keyword research tool on Ahrefs, which enables users to find pertinent keywords for their products or content and assess their competitors, is one of the platform’s most significant features. In the next section of our blog, we will go into great depth on how to conduct keyword research on Ahrefs in this article.

✅ Step 1: Enter Your Ahrefs Account Information

Logging into your account on Ahrefs is the initial step in keyword research. You can sign up for a free trial or purchase a subscription if you don’t already have an account. The main menu, which has options for Site Explorer, Keyword Explorer, Content Explorer, and more, will be visible once you log in. Choose Keyword Explorer to do a keyword search.

✅ Step 2: Type in Your Goal Keyword

Enter your desired keyword or phrase into the search bar once you are in Keyword Explorer. You can choose one of the suggestions that Ahrefs will automatically make based on what you input if it is pertinent. You may also type in your own keyword and hit Enter.

✅ Step 3: Choose the Language and Country You Want to Use

The e-mail address you provided will only be used to contact you regarding this matter. This will guarantee that you receive precise information on search volume and competitiveness for your intended audience. You should be able to discover the language you require because Ahrefs supports a large variety of nations and dialects.

✅ Step 4: Assess Your Keyword Suggestions

Ahrefs will produce a list of keyword suggestions when you enter your term and choose your target country and language. This list will contain information about each keyword’s search volume, keyword difficulty, and other metrics. This information can be used to find suitable keywords with high search traffic and little competition. Also, you may utilize Ahrefs’ filters to narrow down your results based on factors like keyword difficulty, search volume, and CPC.

✅ Step 5: Evaluate the competition 

You should research the competition for those keywords in addition to choosing appropriate keywords. Ahrefs offers a variety of tools, such as the Keyword Difficulty tool and the Site Explorer tool, for evaluating the competition. In order to determine how challenging it will be to rank for your desired keyword, the Keyword Difficulty tool will examine the top 10 results. It is advised to have in place a backup plan if things do not work as planned. 

✅ Step 6: Save your chosen keywords

You can add your chosen keywords to a list after you’ve found relevant keywords and examined the competition. You can then use them as references while writing content or optimizing your website. You can export your keywords from Ahrefs to a CSV file, which you can then use for additional analysis or input into other programs.

Any SEO plan must include performing keyword research, and Ahrefs offers a robust set of tools for this purpose. You can utilize Ahrefs to find appropriate keywords, research the competition, and save your chosen keywords for later usage by following the above-described methods. With this knowledge, you can produce content that is tailored to your intended audience and gradually improve your search engine rankings.

Also Read: Top 8 Search Engine Optimization Ranking Factors

Advantages of using Ahrefs as Amazon keyword research tool

A well-known SEO tool, Ahrefs, offers a variety of functions to assist online marketers and website owners in raising their search engine ranks. Ahrefs’ keyword research tool, which is regarded as one of the greatest free Amazon keyword research tools accessible, is among its most crucial aspects. We will go into great detail about the benefits of using Ahrefs for Amazon keyword research in the next section of our blog.

✓ Complete Keyword Information

The extensive keyword data Ahrefs offers is one of the main benefits of using it for Amazon keyword research. You can locate pertinent keywords for your Amazon products using Ahrefs’ enormous and frequently updated keyword database. The tool makes it simple to find keywords that are both relevant and have little competition by providing information on the search volume, keyword difficulty, and other metrics for each phrase.

✓ Competitor Research

Ahrefs not only offers thorough keyword data but also gives you the ability to research the competition for your desired keywords. This is crucial because Amazon is a fiercely competitive market, and by comprehending your rivals’ tactics, you can improve your own product listings. You may use Ahrefs to examine the backlink profile, keyword positions, and other SEO metrics of your rivals, providing you with useful insights into their tactics.

✓ Analysis of Keyword Difficulty

The ability of the tool to analyze keyword difficulty is another benefit of utilizing Ahrefs for Amazon keyword research. Based on the quality of your rivals’ product listings, you may use this function to determine how challenging it will be to rank for your target keywords on Amazon. By using this data to uncover low-competition keywords that are simpler to rank for, you may optimize your product listings and raise your search engine ranks.

✓ Product Listing Improvement

In accordance with your chosen keywords, Ahrefs also offers solutions for optimizing your Amazon product listings. In order to make your title, bullet points, and description more keyword-rich and SEO-friendly, the tool evaluates your product listing and offers suggestions for improvement. You can increase your visibility on Amazon and get more people to your products by optimizing your product listings.

✓ Amazon PPC Research

You can assess your Amazon PPC efforts using Ahrefs in addition to optimizing your website for organic search results. The tool gives you information about your Amazon advertising campaigns, such as impressions, clicks, and conversions, enabling you to maximize the return on your investment from your campaigns. You may increase the effectiveness of your Amazon advertising by modifying your bids, target keywords, and ad wording using this information.

✓ Time-Saving

Finally, a time-saving strategy for Amazon keyword research is to use Ahrefs. The tool offers a wide variety of functions and information in one location, making it simple to carry out competitor analysis and keyword research fast and effectively. Ahrefs can help you save time and streamline the analysis of your Amazon listings rather than using various solutions.

FAQs

Q1: What is Ahrefs, and explain how it can help with Amazon keyword research?

A: Ahrefs is a thorough SEO tool that offers a variety of functions to help online marketers and website owners raise their search engine rankings. Ahrefs’ keyword research tool, which is regarded as one of the greatest free Amazon keyword research tools accessible, is among its most crucial aspects. You may research the competition, optimize your product listings, uncover suitable keywords for your Amazon products, and enhance your Amazon advertising efforts with Ahrefs.

Q2: How to use Ahrefs for Amazon keyword research?

A: You must register for an account and log in to the Ahrefs dashboard in order to use Ahrefs for Amazon keyword research. The keyword research tool will then allow you to enter your desired term or product and locate pertinent keywords with less competition. The competition analysis tool can also be used to research SEO metrics for your rivals and develop plans for improving your own product listings.

Q3: What metrics does Ahrefs provide for Amazon keyword research?

A: For Amazon keyword research, Ahrefs offers a wide range of indicators, including search volume, keyword difficulty, traffic potential, and clicks potential. These measurements enable you to find suitable keywords with low levels of competition and high conversion rates for your Amazon products.

Q4: How does Ahrefs help with product listing optimization?

A: Based on your desired keywords, Ahrefs offers solutions for optimizing your Amazon product listings. In order to make your title, bullet points, and description more keyword-rich and SEO-friendly, the tool evaluates your product listing and offers suggestions for improvement. You can increase your visibility on Amazon and get more people to your products by optimizing your product listings.

Conclusion 

In conclusion, Ahrefs is among the best free tools for finding Amazon keyword ideas. Thanks to its robust capabilities and user-friendly design, it offers users valuable insights into the most pertinent and well-liked keywords for their Amazon products.

You may quickly identify high-volume keywords that your rivals are using Ahrefs to uncover, as well as potentially overlooked new keyword prospects. You may utilize its keyword difficulty score to optimize your product listings and increase traffic to your Amazon page by choosing keywords that are simple to rank for.

Additionally, Ahrefs offers consumers extra services including the capacity to research rival backlinks and monitor your term ranks over time. This enables you to track the success of your SEO initiatives and stay one step ahead of the competition.

Overall, Ahrefs is a strong and dependable tool for finding Amazon keywords that can help you get more customers to your Amazon page, raise the exposure of your products, and eventually increase sales. Anyone trying to boost their Amazon SEO should use it because of the wealth of valuable features and insights that its free edition provides.