Are you looking for the best App Store Optimization agency? If yes, you have reached your final destination. These days whether it is a small, medium or large size business are taking the help of web and mobile apps to boost their sales and rank high on app store search results. Regarding this there are millions of mobile apps available on Google Play Store and Apple’s App Store for download for the convenience of the customers. Now the question is with so much mess, how do businesses stand out from their rivals?
The answer to this question is like, websites need search engine optimization strategies to rank on SERPs, and apps need App Store Optimization (ASO). App Store Optimization services play a vital role in maximizing the visibility and success of mobile applications in app stores. With millions of apps competing for attention, having a strong ASO strategy is crucial for developers and businesses. While some app developers prefer to handle ASO in-house, others rely on professional agencies that specialize in optimizing app store presence.
So, through this post, you will come to know the definition of ASO, the top 10 companies that offer ASO services, and many more important things worth considering.
Let’s get started!
What is App Store Optimization (ASO)?
App Store Optimization is the well-planned process of optimizing mobile apps to improve their online visibility and rankings in the app store search results. However, App store optimization is quite similar to search engine optimization but specifically customized for app stores like Apple’s App Store and Google Play Store.
The primary goal of ASO is to boost an app’s organic visibility and attract potential audiences. When potential audiences search for business related keywords or phrases in the mobile app store for Android or Apple, apps that are well-optimized for those keywords or phrases are more likely to rank high on the search results. This results in increased app downloads and user engagement.
Best Techniques to Enhance App’s Online Visibility
App Store Optimization involves several effective strategies that help in enhancing an app’s online visibility. Some of the key factors you must consider are: –
- App title: Select the business-related and descriptive title along with relevant keywords which will improve search rankings.
- Keywords: Research and include relevant keywords in the app’s title, description, and metadata. Use tools and analytics to identify popular and high-ranking keywords.
- App description: Ensure to go with a compelling and useful description of the app that tells all about the app’s benefits, features, and unique selling points.
- Ratings and Reviews: Ask your existing customers to leave positive ratings and reviews for the app. If the app is more positive and has higher ratings that can boost the app’s credibility and improve its rankings.
- Screenshots and videos: Remember to include high-quality screenshots and videos in the app that tells about the app’s functionality and user experience. Also don’t forget to use captions and annotations to highlight all the primary features.
- App updates: Make sure to regularly update your mobile app with bug fixes, new and advanced features, and performance improvements. This step is important because mobile app stores tend to favor apps that are perfectly maintained.
- Icon of the app: Design an eye-catching and memorable app icon that represents your app and stands out in the app store.
- Localization: Make sure you optimize the app’s metadata and descriptions in different languages and regions so that it can target a wide audience.
- External promotion: For best results, you must promote your app on multiple channels like social media platforms, websites, blogs, etc. This step will boost online visibility by which you can generate more downloads
- App Category: Businesses must choose the most related category for the app so that it will appear in the right app store section.
Top 10 Best App’s Store Optimization Agencies of 2023
Here is the list of the top 10 app store optimization agencies that promise to offer the best services to improve and grow the business app.
IndeedSEO is another trustworthy app store optimization service provider known for its detailed and structured approach to ASO. The main motive of IndeedSEO is to help business potential clients to create an excellent user experience on mobile platforms
Their marketing strategies are usually built on a foundation of strong keyword research, a deep understanding of app store algorithms, along with competitive analysis. Over the years, they have a track record of successful projects and no doubt they have proved their worth in the ASO arena.
On top of that, IndeedSEO, the best App Store optimization agency also performs in-app marketing and display advertising to grow the mobile app of the business quickly. Moreover, over the years they have helped many businesses starting from small to large scale in app marketing campaigns. This step has helped businesses to get more organic downloads, grow their potential audience base and boost their profit.
Gummicube is a leading ASO agency that offers a comprehensive suite of services, including keyword research, app store creative optimization, and competitor analysis. With their proprietary technology, they help app developers and marketers improve their app’s discoverability and conversion rates.
Over the years in business, it promises to boost conversion and downloads by double. However, located in San Jose, California, USA founded in the year 2010 currently working with 11 to 50 employees.
No matter whether your business is a start-up or a reputed company, the Gummicube skilled team can fully customize your app store services that will suit your business requirements and deliver maximum results within no time.
Moburst is a full-service mobile marketing agency that offers ASO services along with other mobile marketing solutions. They employ a holistic approach to optimize app visibility and drive organic downloads. Moburst’s ASO services include keyword optimization, app store creative assets design, localization, and ongoing performance monitoring. They have worked with leading brands and have a strong reputation in the industry.
Some of the world’s most recognizable brands that have taken the service of Moburst are YouTube, Samsung, Reddit, Robinhood, Google, etc. Their main aim is to help companies with their mobile app success goals with the help of a data-driven creative approach. This method helps clients to boost their products and maximize their KPIs.
✅ SEM Nexus
SEM Nexus is famous as the country’s hottest startup ASO agency. Located in Great Neck, New York has around 10 employees. Since its inception, this company has helped many companies to launch their mobile apps that have boosted their users and organic downloads through affordable pricing and the ability to adapt to the market.
The SEM Nexus has highly skilled and experienced employees who were at the forefront when the point is of app store optimization requirements. That means, since its inception, it has built experience in keyword optimization and can easily predict whether the business will grow shortly or not.
Some of the best digital marketing and app store optimization techniques that SEM Nexus offers are: –
- Influencer marketing
- Apple Search Ads
- Facebook and Instagram
- App store optimization
✅ The ASO Co
The ASO Co is a top app store optimization company agency known for its expertise in app store optimization. They mainly focus on maximizing an app’s visibility in the app stores by optimizing keywords, app titles, screenshots, and other metadata. The ASO Co also offers A/B testing, competitor analysis, and localization services. They have worked with various high-profile clients and companies and have a robust reputation in the field.
With the use of proprietary technology and professional experience, the ASO Project carries out deep research and analysis before implementing an optimization strategy. Moreover, the agency also incorporates a custom search ads platform to offer Apple search ads management services. On top of that, this platform called Apple search ads is infused with programmatic technologies and custom automation such as budgeting modifications, ad scheduling, bid management, and many more.
Phiture is another exceptional ASO agency known for its multi-layered techniques. Apart from that, being a mobile growth consultancy it also specializes in mobile app marketing. The team of skilled and experienced staff of the App Store Optimization agency offers comprehensive services such as metadata optimization, creative optimization, keyword research, and conversion rate optimization.
Joining hands with Phiture means you are not only improving the app visibility rather having the ability to convert potential audiences into regular users.
AppAgent is a prominent and top app store optimization company specializing in app store optimization. They offer tailored ASO strategies that help clients optimize their app store online presence and attract high-quality audiences. Some of the best services include keyword research, metadata optimization, creative asset design, and localization. AppAgent’s team of experts combines analytical insights with creative solutions to drive app growth and improve user acquisition.
Splitmetrics has an ecosystem of mobile marketing solutions for advertisers and advertisers who have made successful apps and games to grow their businesses. Moreover, the platform of this agency is also used for Apple Search Ads optimization and automation.
Some of the primary features of this tool are full-funnel optimization, automated rules and alerts, advanced customer service, and many more. Furthermore, the skilled and experienced team of Splitmetrics is always abreast of the latest trends in the ASO field.
AppTweak is an all-in-one ASO specialists platform that offers a range of ASO tools and services. They provide keyword research and tracking, competitor analysis, app performance monitoring, and app store analytics. AppTweak’s platform is user-friendly and provides actionable insights to optimize app store presence effectively. They cater to both large enterprises and indie developers.
✅ App Radar
App Radar is another app store optimization service provider based in Graz, Austria with around 50 employees. This agency mainly focuses on organic and paid user acquisition that helps the business to mobile managed services and self-service tools for all store marketing. With this agency, the businesses can grow which helps them to appear on search results through increased visibility.
Apart from improving app store performance and tracking, ASO tools also help businesses in marketing the mobile app. That means the team of skilled experts of the agency will improve the conversion rates and take the help of the industry-best user acquisition methods for app downloads.
Q: What is App Store optimization?
A: It is the process of optimizing mobile apps that helps in improving their online visibility and ranking in the app store search results. Moreover, it involves optimizing varied elements like keywords, app icon, reviews, app title, etc which attracts organic downloads.
Q: What is the importance of app store optimization?
A: ASO is important because the majority of app downloads occur through app store searches. By optimizing your app’s visibility and ranking in app store search results, you can increase your app’s discoverability, attract more relevant users, and ultimately drive higher app downloads and conversions.
Q: Can ASO alone guarantee app success?
A: No doubt app store optimization plays an important role in app success but it is not the sole determinant. That means, ASO helps in boosting the app’s online visibility and encourages people to download the app. But many factors like, app quality, marketing efforts, overall value proposition, etc also plays a significant role in the overall success of an app.
Q: What is the future of app store optimization?
A: According to the latest report of the Global App Store Optimization Software Market it is valued at approximately US$22.7 billion at the end of the year 2021. But if you look at the popularity of mobile apps it will reach a valuation of around us$137.5 billion by the end of the year 2032.
Choosing the right ASO agency can significantly impact the success of your mobile app. The agencies that are mentioned above are among the top in the industry and have a proven success track record of offering excellent results for their clients. Whether you’re a large organization or a developer, partnering with a reputable ASO agency can help optimize your mobile app’s visibility, increase organic downloads, and drive user acquisition. But before you choose the best ASO specialists, ensure to conduct thorough research, consider the business-specific needs, and evaluate client testimonials before making a decision.