When most people think of Search Engine Optimization (SEO), they think of working with high-end professionals and expensive services. But the reality is that there are many affordable local seo services companies that can provide you with the same quality of work. This guide will provide an overview of the different local SEO options available, the benefits of each option, and the costs associated with them. By understanding these different options, you can make a more informed decision about which one is right for your business.
This guide provides an understanding of how you can use affordable local seo services to improve your search ranking and draw more customers to your local business. You’ll learn what local SEO is, how to effectively use it and which ranking factors have the most significance.
✓ Local SEO basics
To begin, let’s look at what local SEO is, why it is so important, and how it differs from regular SEO. Local SEO entails enhancing one’s digital visibility to draw in more customers from regionally-based searches. These sorts of searches come up across multiple search engines, yet local SEO concentrates on optimizing for page hits from Google user searches.
Why is local SEO important?
Statistics demonstrate that using local SEO is essential, because many individuals take to the internet to look for nearby businesses. 30% of all searches conducted on a mobile device are linked to location, while 78% of people who search something close by on their phones visit the company within a day. 28% of all local searches lead to a purchase. To summarize, potential customers are searching for your business. If your company is not present, you are allowing profits to escape your hands.
How does local SEO work?
Navigating local SEO can be tricky, as Google displays two categories of results for local searches, the ‘map pack’ and the standard ‘blue link’ organic search results – both are worth considering. The map pack appears at the top of a Google SERP and contains the top local business listings, and a map. Beneath this, the ‘blue link’ organic search results appear – which are the well-known ’10 blue links’.
✓ Local SEO keyword research
Gaining insight into how people in your local area look for the local SEO ranking services you offer is called local keyword research. It is valuable as it helps you design your output to suit their needs. Let’s discuss how to complete this task.
1. Find service-based keywords
It is not commonly considered how people may look for what they need. For instance, if you are a plumber, some individuals may find you by typing “plumber” into a search engine, while others may look for terms such as “drain unblocking”. To maximize your visibility, it is best to start by writing down all of the services you provide – for example, for a plumber, this may include drain unblocking, boiler repair, boiler installation, boiler servicing, radiator installation, and burst pipe repair. To add to this list, use the keywords for services to find more queries people are looking for.
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2. Check search volumes
Using keyword research tools, you can get an idea of national search trends. However, if you want to know the search volume of a particular region, such as your state, town, or city, then Google Keyword Planner is your best bet. The issue with Keyword Planner is that it provides a broad search range (e.g. 1K-10K) rather than accurate data, and it groups keywords together. Therefore, it is more helpful to look at the relative popularity of keywords on a national scale because what is popular in one city is likely to be the same in the next.
3. Check for local intent
To ascertain if a query is searching for local options, one can look at the search results. If the results show a “map pack” and/or local “blue link” results, it is indicative of having local search intent. On the other hand, if there are no map packs and local “blue link” results, then it does not show local intent.
4. Assign keywords to pages
It is unlikely that your homepage will appear on search results for all the service keywords. Therefore, additional pages will need to be created in order to target the relevant keywords. When it comes to assigning specific keywords to URLs, think about how they link to the services they represent. If the two keywords pertain to different services, such as “boiler installation” and “burst pipe repair”, then separate pages should be created. However, if they are related to the same service, such as “drain unblocking” or “drain unclogging”, then they should be allocated onto the same page.
✓ Local SEO ranking factors
People might remember that local SEO is similar to a two-sided game since there are two distinct methods of ranking. The first is the map feature and the other is the ”ordinary” organic listings. The factors that are needed to be ranked will be different according to the kind of ranking required. Here, we’ll examine what SEO professionals think of as being the most vital elements for each.
✅ Google Business Profile
According to BrightLocal, 36% of SEOs believe a Google Business Profile is the main factor of a successful ranking in the map pack, and 6% believe it is important in “regular” organic results. As having a Business Profile is a necessity for mapping results, it looks to be even more influential in the near future. Google’s research further highlights the significance of an up-to-date Business Profile, increasing customers’ likelihood of visiting a business by 70 percent and their chance of buying from them by 50 percent.
Recent research from BrightLocal indicates that only 7% of SEOs view citations as the most essential element for their ranking success on “map pack” and “regular” results. This is a decrease from what it used to be in 2014. Though their significance has gone down, citations are still beneficial as they help people find your business if they are present in the directories on the search results page for local queries.
According to BrightLocal’s 2021 study, 17% of SEOs view reviews as the main factor in influencing map pack rankings and only 5% for regular organic rankings. This shows that reviews have become increasingly important for map pack rankings in recent years, but their significance extends beyond just rankings. Reviews build legitimacy for your company both within Google’s algorithm and in the eyes of customers.
BrightLocal’s research found that the majority of SEOs (31%) view backlinks as the most critical element for positioning in “normal” organic search engine results, and 13% find them similarly significant for map pack rankings. Google’s statement in 2016 that links are one of the highest three ranking factors, as well as a number of studies that demonstrate the close connection between links and organic traffic, supports this conclusion. The importance of links for “regular” local rankings is gaining momentum, yet their worth for map pack placements remains relatively stable.
The survey from BrightLocal revealed that a third of SEOs recognized that on-page factors have a great deal of influence in traditional organic search rankings and 16% believe the same for rankings within the local map pack. This sentiment is becoming increasingly popular as the results from other surveys by BrightLocal have suggested.
Also Read: The Essential Guide to Local SEO: Strategies for Small And Medium Business Success
✓ Local SEO Tools
Let’s conclude by mentioning a few local SEO tools that could be beneficial.
✅ Google Business Manager
Google Business Manager (formerly Google My Business) is a free service designed to help local business owners by allowing them to manage their Google Business Profile. Registering for it is free of charge and is an essential tool for any local business owner.
✅ Google Search Console
Google Search Console is a free service which allows you to track your website’s search outcomes. It displays the quantity of search traffic you’re getting, where the traffic is being directed, and what key phrases are driving it.
✅ Ahrefs’ Rank Tracker
Rank Tracker allows you to keep track of up to 10,000 keywords rankings in conventional non-paid searches based on specific countries, states, cities, or even postal codes.
✅ Ahrefs Link Intersect
The Intersect Link feature of ours allows you to uncover sites that are connected to multiple competitors. This can be beneficial for discovering significant local and particular to your industry references.
✅ Grid My Business
Grid My Business displays the map pack rankings for a certain keyword near your business. It offers a free trial, which is useful in gauging if customers in the vicinity will be exposed to your business and exactly where.
Yext is a helpful utility for aligning and governing enterprise data across a range of sources. It can be utilized to ensure citations are synchronized, though this can be performed manually as well.
✅ Google Keyword Planner
Google Keyword Planner is a free service offered by Google that assists with keyword research. It is an advantageous resource that provides regional search frequency data.
Choosing quality affordable local SEO services can be a challenge, as there are many companies to choose from. When selecting a top SEO company, it is important to look for a company that has a proven track record of success and a good reputation. You should also look for a provider that is experienced in local SEO, as this will ensure that the services they provide are tailored to your business needs. Additionally, it is important to compare local SEO services pricing when choosing a provider, as this will help you find the best deal.