How Much Does PPC Advertising Service Cost?

Pay-per-click (PPC) advertising is one of the fastest ways to position your products or services at the top of search engine results pages (SERPs). As a broader digital marketing strategy, PPC drives traffic and conversions quickly—delivering results up to three times faster than SEO. Its ability to generate profitable conversions makes PPC a powerful tool for boosting your bottom line.

But how much does PPC advertising service cost? What’s a reasonable budget for an effective PPC campaign? How should a company allocate its PPC budget?

Factors like disorganized ad accounts, seasonal spending variations, and service levels all play a role in determining PPC costs. Given the risks and uncertainties, setting the right PPC budget is crucial. This post explores various PPC pricing models and offers tips on selecting the best digital marketing agency for your needs. Before we discuss cost calculations, let’s cover the PPC basics.

What is PPC? 

PPC advertising is a type of online advertising where companies pay a fee to run their promotional ads on search engine result pages (SERP). When a user searches for a particular keyword like “ The best digital marketing agency in Dubai” an ad will be displayed on the page.

The company will pay for that ad when somebody clicks the ad and visits the website.

Understanding PPC Platforms

Starting a PPC campaign can be a great move to achieve business success but the harsh realities and fierce market competition forces the fact to carefully plan PPC advertising and allocate the budget for it. PPC campaigns are launched on many platforms, some of the popular platforms are:

• Google Ads
• Facebook Ads
• Microsoft Ads
• YouTube Ads
• LinkedIn Ads
• Amazon Ads
• Gmail Sponsored Ads

Among all, Google is the first choice of people to run PPC, so here, we are going to focus on Google Ads. Also, let’s be clear of the fact that paid search ads appear at the top of the searches on search engines like Google. Whereas paid social ads are placed within other content like Instagram Feed or Yelp  Product Listing.

Major Factors to Consider for PPC

Limiting the factors while designing the PPC campaign is tough. However here are some of the important factors to consider.

▶ Detailed Keyword Research

Keyword research is the main trigger for designing effective ads. For example, if someone goes on Google and searches for top 10 digital marketing agencies in San Diego” it will display results from businesses offering digital marketing services having keywords like digital marketing agency, San Diego, and top 10. Therefore, keywords are the building blocks of paid advertisement. Apart from basic search, long-tail keywords are used as they are cost-effective and less competitive. Also, it is recommended to choose keywords with high  click-through rate (CTR), cost-effective cost-per-click (CPC) 

With the right combination of keywords, you can run successful campaigns. For the existing campaigns, new keyword research can boost the results.

▶ Ad Groups

Sometimes, it’s difficult to get rank with highly competitive keywords. To overcome this, marketing agencies always look forward to creating ad groups using relative keywords, landing pages, and text ads. The aim is to align with the user’s search intent and to improve overall CTR. For example, if a customer is searching for an Indian restaurant in NewYork and comes

across an ad link to a landing page of an Indian restaurant in New York, you have created the correct ad group.

▶ Ad Auctions

Once you have designed an ad and landing page, the next comes the Google auction, An ad appears on Google once the ad wins the auction. Other than the higher bid cost, the quality of the ad and its intent also matter.

Three criteria to win in an ad auction are:

• Bid- Maximum price for click on an ad
• Ad quality- Relevance and QS (quality score)measured by Google
• Ad Extension and Ad Formats- Extensions like location, contact number, and store address to increase CTR

▶ Creating An AdCopy

An ad copy consists of images, text, video, or landing page design. Ad copy creates a compelling reason for the user to take action. So an ad copy adds equal weight just like the landing page to a campaign. 

The main purpose of creating an ad copy is to provide the relevant information to the user for the exact query. For example, if a user is searching for a PPC campaign expert, showing the results of SEO experts would be irrelevant. The perfect ad copy saves time and effort for the users and at the same time maximizes the CTR. In other words, an ad copy summarizes the intent of the landing page.

▶ Performance Measurement

It’s rare to run a perfect PPC ad on the first go. Therefore, you need to do a thorough research on the running ads to check their performance. Looking at the information provided, conversion rates, bounce rates, and other results, you get the chance to improve the advertisements.

Therefore, after launching a PPC ad campaign, you need to monitor the performance. Ad management is a crucial step for adjusting bids and budgets.

▶ Integration of Google Analytics

Google ads will show the behavior of the target audience and Google Analytics will show the exact leads. Google Analytics report will help you design better PPC ads by segmenting data. With the help of Google Analytics report, you can measure the following:

• Strategic Bids management
• Analysis and reporting
  

Depending on the various factors discussed above, the agency running PPC campaigns can measure the success and can improvise the PPC campaigns to achieve set success. Detailed reporting will help you understand your position and business potential. Therefore it is suggested to choose an agency that provides detailed reports and analysis of PPC advertising service cost. Getting an idea of how your valuable money is spent is your right. Now let’s come to the cost of the PPC campaign To better understand, we have divided the campaign into three categories;

• Low Price PPC Advertisements
• High-price PPC Advertisements 
• On Going Retargeting of PPC Advertisements

✅ Low Price  PPC Advertisements

A low-price PPC campaign would range from $1000-$1500. The campaign includes a basic plan featuring around 1000 keywords. The campaign is generally based on rule-based bidding where the bid is done for each keyword rather than the whole set of keywords. The low-price PPC campaign starts with a basic plan and once the campaign runs successfully, monthly charges are increased as per the performance.

✅ High Price PPC Advertisements

A high prices PPC campaign costs from $15000- $50,000 depending on the project value and market competition. The campaign is designed for high-density keywords somewhere around 10,000. Big enterprises and high-product value businesses plan this type of PPC campaign. Designing and content creation are also included in most of the high-price PPC campaigns. The initial setup cost is around $2000-$2500. After that, most of the money is spent on setting up the ad on high-authority web pages. 

✅ On Going Retargeting of PPC Advertisements

Retargeting is an important activity in the process of launching PPC ads. When users visit your website, they’ll see ads for your products or services on other sites they browse. The cost of retargeting campaigns varies based on factors like target audience, market size, and product value, with average costs ranging from $0.69 to $1.40 per click. Whether you choose a budget-friendly or premium model, remarketing PPC campaigns are highly effective for achieving business goals. Costs can fluctuate depending on the desired results and business objectives.

Pro Tip:- The cost of each PPC campaign depends on the individual requirement. An estimated value is quoted in this blog which is likely to vary depending on your project value.

Optimized Cost Of PPC Management

Once you’ve chosen to launch a campaign with a digital marketing agency offering comprehensive services from strategy planning to PPC management,let’s get to know the parameters to decide while hiring an agency. So, when you are shortlisting any company for PPC advertisement, ask the company;

• What does the PPC advertising agency plan for the campaign?
• How does the agency evaluate the ongoing optimization of a PPC campaign?
• Which techniques do they opt to track performance reporting and analysis?

We recommend reaching out to 2-3 shortlisted companies and evaluating their responses to the questions mentioned above. When considering a PPC advertising campaign, factors like cost, quality, success rate, and bounce rate are crucial. The key is to find a high-quality PPC advertising service cost that offers optimized pricing for maximum effectiveness.

Why Rely on IndeedSEO PPC Advertising Service?

While you plan a PPC campaign, the only goal is to earn the highest profit to improve ROI. That’s where IndeedSEO Pitch in.

IndeedSEO is a digital marketing agency having a dedicated team of PPC experts. The team is responsible for running numerous PPC campaigns and has reshaped the future of many businesses.

Our in-depth keyword research, bidding strategy, and zeal to improve our campaigns to attain optimal results have helped us grow. Still, we take every new PPC project as a challenge to improve our bid strategy and to run low-cost PPC campaigns. So, relying on our PPC advertising services cost, you can sit back, relax, and watch your revenue soar. Regarding the cost of the project, you can discuss the project individually with us!

Bottom Line- Get an Optimal Cost For PPC Advertisement Service

A full-scale digital marketing agency can efficiently launch PPC campaigns. More or less, the cost of every company is almost the same. So, what is trending in 2024 for hiring an agency  for PPC-

• A full-scale PPC agency that can produce outstanding results with optimized cost. 
• An agency that runs PPC campaigns based on product/service relevance and intent
• An agency following the best practices of ad monitoring and optimizing
• Above all, an agency that can opt for a remarketing plan effectively.

In the end, it is for sure that by setting an affordable bid budget and creating quality PPC ads, you’re more likely to get more clicks and succeed in your business.