Top ASO Trends Shaping the Gaming Industry in 2024

App Store Optimization (ASO) is a vitally important aspect of AI app marketing, with 2024 expected to be another very big year for the industry. 2023 saw a reported 70% of all apps being downloaded from searches that were made in an app store, highlighting the importance of ensuring the marketing strategy for each app is optimized as much as possible.

User behaviors and changes in the market can have a significant impact on how well apps do, thus forcing developers to make sure they continue to use the best ASO strategies they can. Of course, with the market being extremely lucrative given the fact that it is expected more than 7.7 billion smartphones will be in circulation worldwide, with global app downloads expected to hit a figure of 258 billion at the end of this year. As a result, spending on mobile advertising is also expected to increase and go beyond $400 billion. 

The igaming industry is one sector that has been reliant on the mobile industry and apps, having become one of the biggest markets. According to statistics, it’s believed that more than $184 billion in revenue was generated in 2023, with the mobile game market thought to be worth $90 billion.

Indeed, mobile gaming has been driven forward because of the opportunities that are now available to players. Technology has created new ways in which our favorite games can be enjoyed, with some new experiences having been created. For instance, the development of the smartphone has allowed gamers to enjoy online gambling activities.

You can now access https://www.australiainternetpokies.com/deposit-options/minimum-casinos/ directly from your mobile web browser, while there are other casinos that can now be accessed through the creation of a dedicated app that has been built. With so much competition now available, there is a huge demand on app developers to make sure they have their ASO strategies working as effectively as possible, especially in 2024 as the market continues to expand.

What is ASO?

As mentioned, ASO is a strategic aspect that many app developers must ensure they get correct at all times. One way of looking at it is in the same way that Search Engine Optimization (SEO) is utilized. In terms of ASO, developers will be looking to get the app ranking as high as possible on their respective app store. In order to achieve this, the following will be looked at:

• App titles and subtitles
• The description of the app
• The design of the icon
• The screenshots that are used
• The ratings and reviews that are left

Each of these aspects can have a positive impact on how well the app ranks, as they are each very informative to the end-users.

What ASO trends will the gaming industry look to use in 2024?

Naturally, there will have been numerous trends the gaming industry will have identified to try and ensure they master in 2024 in order to rank their apps well and drive downloads.

User engagement is going to be one of the biggest trends and a main focus for many developers this year, as they recognize the significant importance this aspect can have beyond the fact of keeping people returning. App stores are known to rank the apps that are enjoyed for longer and prioritize them in the lists that they create. Engagement through metrics like retention and the duration of a session are usually considered.

Video is also expected to have a significant impact on ASO in 2024, with there being a favorable shift toward this type of content. We’ve seen this on social media, but people want video content whenever they can. This includes when it comes to getting an insight into what an app has to offer them. With people looking at the UX that can be offered and seeing it be visualized, app stores have started to rank those that show it more highly in recent years.

Localization cannot be understated when it comes to ASO strategies. Apps that have been localized in foreign languages will have a better chance of being successful in terms of ranking, as they will be more accessible to the international markets. If the app hasn’t been localized, it’s likely to fail.

Lastly, there has been an emphasis on the importance of ratings and reviews in recent years, with app stores taking these into account when ranking apps on their stores. The apps that are able to receive positive ratings and reviews will typically be pushed forward and ranked higher as the ASO will recognize that it is something others may enjoy. According to a survey that was conducted in 2023, approximately 79% of users would check out the ratings and reviews of an app before they were to download it. With so many more apps available in 2024, it’s likely even more people will be checking these things out.