What is App Store optimization?

It is the process of optimizing mobile apps that helps in improving their online visibility and ranking in the app store search results. Moreover, it involves optimizing varied elements like keywords, app icon, reviews, app title, etc which attracts organic downloads.

What is the importance of app store optimization?

ASO is important because the majority of app downloads occur through app store searches. By optimizing your app's visibility and ranking in app store search results, you can increase your app's discoverability, attract more relevant users, and ultimately drive higher app downloads and conversions.

Can ASO alone guarantee app success?

No doubt app store optimization plays an important role in app success but it is not the sole determinant. That means, ASO helps in boosting the app's online visibility and encourages people to download the app. But many factors like app quality, marketing efforts, overall value proposition, etc also play a significant role in the overall success of an app.

What is the future of app store optimization?

According to the latest report of the Global App Store Optimization Software Market it is valued at approximately US$22.7 billion at the end of the year 2021. But if you look at the popularity of mobile apps it will reach a valuation of around us$137.5 billion by the end of the year 2032.