How to Share Facebook Pages & Ads Manager Access

How to Share Facebook Pages & Ads Manager Access – Facebook Business Manager stands as an indispensable tool for companies venturing into advertising on Facebook. It offers centralized control over every facet of Facebook marketing endeavors. This centralized control encompasses management over ad accounts, pages, pixels, catalogs, and administrative tasks, eradicating the need to navigate through various personal accounts.

To provide insight, here are common issues that can be resolved efficiently when Facebook’s Business Manager is appropriately set up:

• Ad accounts operating via personal profiles, consequently owned and managed by one individual.
• Inaccessible successful pages due to the departure of page administrators from the business.
• Ad accounts established and owned by agencies or freelancers who are no longer actively working on the account.

For agencies, Facebook’s Business Manager serves as a robust asset, enabling access to all client accounts and pages under a unified platform. It facilitates the assignment of access for the relevant team members to the specific accounts they manage.

For internal teams, the advantages are akin, particularly in ensuring that your pages and ad accounts are not intertwined with a staff member’s personal account. This alleviates the hassle of regaining control over your page should someone leave—a predicament encountered by many businesses.

Nonetheless, initiating and connecting all your assets is less straightforward, leading to common inquiries from new clients on how to commence. It’s frustrating when individuals find themselves grappling with the initial setup process.

Fortunately, once you grasp the purpose of Business Manager and its functionality, organizing everything within your control becomes remarkably uncomplicated.

Getting Started

Once you’ve determined that Business Manager is the right fit for your business (trust me, it is), obtaining a Business Manager is remarkably straightforward. Simply navigate to the link below and follow the straightforward sign-up process:

Facebook Business Manager – https://business.facebook.com

Upon completing the setup, you’ll have a Business Manager account linked to your Facebook profile. But wait, isn’t the goal to keep my business assets separate from my personal account? Absolutely. Although your business manager is connected to your personal account, consider it as a distinct entity.

Granting administrative access to others is remarkably easy, ensuring a seamless transition should you move on to another business—a topic we’ll delve into later in this article.

Assigning Ad Accounts

Now that you’re all set up, the next step is to begin assigning your business assets to your account. It’s important to note that in many cases, you can either grant access or claim ‘ownership,’ depending on your specific circumstances.

“I already have an Ad Account” – This scenario is quite common, especially when businesses aim to restructure their setup or when agencies require access to an existing ad account.

In such scenarios, gaining access involves navigating to ‘business settings,’ then ‘ad accounts,’ and selecting ‘Add.’ Upon doing so, three options will appear: claiming an account (i.e., claiming ownership), requesting access, or creating a new ad account. To request access (usually the most common situation), input the ad account ID or share your new business manager ID with your client or account owner. The account owner can then approve your request, and you’ll be all set!

If you don’t have an Ad Account yet, select ‘create a new account’ from the three options mentioned earlier. By choosing this option, your business manager will then ‘own’ the ad account until the time comes to transfer ownership.

After completing the above steps, the account should appear in your list of ad accounts within the ‘Business Settings’ page.

Assigning Pages

Linking Facebook pages to your business manager involves a similar process to connecting ad accounts. If you’re intending to manage another company’s ad account, note that you’ll also require ‘page advertiser’ access to their page to publish ads.

Again, navigate to ‘Business Settings,’ then ‘Pages,’ and click on the ‘Add’ button. Once there, you’ll have the choice to claim a page, request access, or create a new page.

It’s important to note that transferring ownership of your company’s Facebook page, if originally set up by an individual, can sometimes be a challenging process. You’ll need the cooperation of the page admin to approve the request and transfer ownership to your business manager.

If you’re unable to reach or connect with the original page admin, granting access and control can become quite challenging. Unfortunately, Facebook doesn’t offer substantial assistance in resolving such issues, often leaving the resolution to your own efforts.

Assigning People

Setting up team members’ connections is where many individuals face confusion. The typical process involves:

Step one – Invite individuals to join your business manager (they’ll receive an email with instructions).

Step two – Determine the appropriate level of access. Do they require administrative access to manage business manager settings, or simply access to specific accounts?

Step three – Allocate assets such as pages, ad accounts, pixels, etc., to the respective individuals.

Usually, where individuals encounter a hurdle is during the final step. Once you’ve successfully gained access to the necessary ad accounts and pages, remember to assign your team members to those accounts. Failing this step means being unable to access the accounts despite their connection to your business manager. Oops!

Connecting Pixels, Catalogues, & A Lot More

The same process described earlier for ad accounts and pages applies to any assets essential for your Facebook marketing . Within Business Manager, you have control over and can manage:

Instagram Accounts Facebook Pixels Catalogues Offline Event Sets Custom Conversions Shared Audiences

For data sources like pixels and catalogues, you’ll require the original owner to designate you as a partner unless you’re commencing with a completely new data source.

If these assets are under the ownership of another business manager, the process is straightforward – the owner needs to navigate to ‘Business Settings,’ locate the data source, and then designate your business manager as a partner. However, if the pixel or catalogue was set up via a personal account, the process might be a bit more challenging.

Conclusion

Possibly the most significant concern for a business regarding account access is when a long-term staff member sets up your page and ad account but then leaves.

If your organization is appropriately managed through Business Manager, instead of having to fix every detail at the last moment, all that’s required is to ensure the admin access is handed over and access for that staff member is revoked. Easy!

For further performance marketing assistance and to explore how IndeedSEO can aid your business, get in touch with us today.