How to Set Up and Navigate Facebook Ads Manager

How to Set Up and Navigate Facebook Ads Manager – Facebook Ads Manager can be complex, to say the least. Navigating it can seem overwhelming, leading some to contemplate abandoning their paid marketing efforts. However, it doesn’t have to be daunting, especially not with these step-by-step guidelines.

Step 1: Connect Your Facebook Page to Meta Business Suite (formerly Facebook Business Manager)

Begin by visiting the Meta Business Suite website and logging in using your personal Facebook account. Meta Business Suite is the updated version of Facebook Business Manager.

Then, head to “Business Settings” and select “Pages” to link your Facebook page. You’ll be presented with options to add an existing Facebook Page, create a new one, or request access to someone else’s Page.

Option three becomes relevant if you’re part of a team and someone else holds admin privileges.

Step 2: Establish a Facebook Ad Account (or Validate an Existing One)

Meta Business Suite offers an array of tools to handle your marketing endeavors, while Ad Manager specifically assists in running Facebook Ads.

To create your business manager account, navigate to “Business Settings” within Meta Business Suite and locate the “Ad account” option under the “Accounts” section. Similar to managing Facebook Pages, you can start a new Ad account from the ground up, validate an existing one, or seek access from another admin.

The subsequent actions vary based on the selection you make. For example, if you opt for “Add an ad account,” you’ll need to input your Ad account’s ID. If you choose “Create a new ad account,” you’ll provide your Ad account’s name, time zone, and local currency.

Step 3: Incorporate your team (if applicable) into your Facebook Ad account

If you’re collaborating with a team, include them by navigating to “Ad account settings” within your Ad Manager and locating “Ad account roles.”

You have three access options available (accessible by clicking the dropdown button):

• Admins possess full control, enabling tasks such as creating ads, modifying payment methods, and managing admin permissions.
• Advertisers can create and edit ads, access reports, but can’t modify payment information or existing permissions.
• Analysts have limited access, restricted to viewing ads and accessing ad performance reports.

Meta provides a helpful table that illustrates these permissions, aiding in determining the suitable role for each team member.

Step 4: Plan your campaign

Before proceeding, familiarize yourself with Meta’s Ad Account structure, which comprises three levels: Campaign, Ad Set(s), and Ad.

• Campaign defines the type of campaign you intend to run, representing the broader strategy.
• Ad Sets specify the audience targeting and frequency of your advertisements.
• Ads are the content your potential audience will see.

What is Facebook Ads Manager?

Facebook Ads Manager is a very powerful tool that lets you create, manage, and analyze your Facebook and Instagram ad campaigns. It is essentially the control panel for social media advertising, where you can focus on specific audiences, budget allocations, performance monitoring, and whatever changes are required. 

You can use Ads Manager to create ad types such as image, video, and carousel ads amongst other kinds. More importantly, you can also target where your ads showbe it Facebook News Feed, the Instagram Stories or any other place. It’s a pretty flexible and versatile tool that will actually really help you reach your target audience and get the best marketing results.

We’ll delve into each level and its components extensively.

This step involves the Campaign level, where you select an “objective” for your ad, defining the desired action you want your audience to take after viewing your ad.

For instance, if your aim is to enhance website traffic through Facebook Ads, the objective is to augment the number of clicks on your ad, thereby redirecting more individuals to your website.

You have six objective options to choose from:

• Awareness
• Traffic
• Engagement
• Leads
• App promotion
• Sales

Step 5: Involves creating one or multiple ad sets. In this phase:

• Opt for your conversion location, which specifies the type of Call-to-Action (CTA) you aim to use.
• Set your performance goal.
• Define your budget and ad schedule.
• Specify your targeted audience for the ads.
• Select the ad placements.

The subsequent sub-steps follow a similar pattern regardless of your campaign objectives.

Establish your budget and ad schedule, including start date (and potentially an end date) along with a daily or lifetime budget.

Select the audience you intend to target for your advertisements. This involves customizing locations, demographics, interests, and behaviors of the individuals you aim to reach.