How To Get a Custom URL For Google My Business Page

Establishing an online presence is pivotal for businesses, and Google My Business (GMB) serves as a fundamental platform for enhancing visibility. Acquiring a custom URL for your GMB page not only adds professionalism to your online identity but also enhances discoverability. This comprehensive guide will walk you through the process of obtaining a custom URL for your Google My Business page.

✅Understanding Custom URLs for Google My Business

Think about how you share your business online. Do you want to send people a long, confusing link full of numbers and letters? Or you want a short and clean link that looks professional? A custom URL for your Google My Business page helps you do exactly that. It makes your business easy to find, simple to remember, and more trustworthy in the eyes of customers. In today’s digital world, having a polished presence online is not a choice. It is must. Let’s explore step by step how you can create a custom URL. We’ll also learn why it matters for your brand.

✅What is a Custom URL?

A custom URL in Google My Business is a short and branded web address that links to your GMB profile. Google gives you a long link that contains random numbers and letters. That link looks complicated and is hard to remember. But a custom URL changes this. It looks clean, professional, and matches your brand name. With custom URL, customers can find your business faster and trust it more. It also makes sharing your profile easier whether on social media site, websites, or even printed business cards.

✅Benefits of a Custom URL

A custom URL is not just a short link. It’s like giving your business a clear and memorable address on the internet. It makes life easier for both you and your customers.

• Builds Trust: A neat and branded link looks professional. Customers feel more confident clicking on it.
• Easy to Share: Add it to your website, emails, posters, or even business cards. No more long, messy links.
• Boosts Local SEO: Google loves consistency. A custom URL helps your business show up better in local searches.
• Smooth for Customers: People can type or remember your link without struggling.
• Same Look Across Platforms: When your URL matches your business name, your online presence feels clean and connected.

✅Eligibility Criteria for a Custom URL

Not every business is immediately eligible for a custom URL. Google has set some rules you need to follow before you can claim one:

• Business must be verified on Google My Business.
• Your business must have a physical location or service area.
• Your business name should be consistent and real, not misleading.

When you meet these requirements, you can see the option to create a custom URL in your dashboard.

✅Steps to Acquire a Custom URL for Your Google My Business Page

Setting up your custom URL is quick and stress-free. These steps below help you acquire a custom URL:

Step 1: Sign in to GMB: Visit Google My Business and sign in with your Google account linked to your business. This is your main dashboard where all settings live.

Step 2: Pick the Right Location: If you run more than one branch, select the exact location you want the custom URL for. This helps to keep profiles accurate.

Step 3: Check if You’re Eligible: Not every profile can get a custom URL. Look inside your dashboard. If you are eligible, you will see an option or message about claiming a custom URL.

Step 4: Claim Your URL: Once you see the option, click to claim it. This starts the process of setting up a new custom web link.

Step 5: Choose Your URL Style: Google will suggest a few names based on your business. You can pick one of these or adjust it slightly. But keep it short and close to your business name.

Step 6: Review Google’s Terms: Google will ask you to agree to their terms and conditions before confirming. Take a quick look and move forward.

Step 7: Confirm and Finish: Your new custom URL is ready. Google will show a success message. Your profile now has a clean and easy-to-share web link.

✅How IndeedSEO Can Help Your Business

Creating a custom URL is one small part of your online presence. But to grow your business online, you need strong local SEO, regular updates, and smart digital marketing strategies. That’s where IndeedSEO, a top digital marketing company, can help.

We specialize in:

• Google My Business profiles optimisation. It helps in higher visibility.
• To improve local SEO rankings, we build effective strategies.
• IndeedSEO manages online reviews to improve brand reputation.
• Helps in gaining more traffic and leads to your business.

When you work with IndeedSEO, you get more than just a digital service – you get a growth partner.

✅Tips and Best Practices for Crafting Custom URLs

1. Keep It Simple and Relevant

Selecting a custom URL that succinctly reflects your business name or incorporates a relevant keyword is crucial. Strive for simplicity and clarity, making it easy for potential customers to remember and type into their browsers. A concise and clear URL enhances brand recall and reinforces your business identity.

2. Avoid Misleading Terms and Trademarks

When creating your custom URL, ensure it accurately represents your business and avoids the use of trademarked terms or misleading information. This not only aligns with ethical practices but also prevents any potential legal issues or confusion among your audience. An authentic and genuine representation builds trust and credibility.

3. Promote Your Custom URL Across Channels

Once you’ve acquired your custom URL, leverage your marketing channels to promote it effectively. Integrate the custom URL into your website, social media profiles, email signatures, business cards, and any offline marketing collateral. You can also explore guides on how to add social media links to GMB to maximize visibility. Consistent exposure across multiple touchpoints reinforces brand visibility and encourages users to engage with your GMB page.

4. Monitor, Review, and Update Regularly

Periodically review and update your custom URL to ensure it aligns with any changes in your business name, branding, or marketing strategies. If your business undergoes rebranding or name changes, updating the custom URL maintains consistency and avoids confusion among customers. Regular monitoring helps in staying relevant and maintaining the accuracy of your online presence.

5. Utilize URL Analytics and Tracking

Leverage analytics tools to track the performance of your custom URL. Monitor metrics such as click-through rates, traffic sources, and user behavior associated with the custom URL. These insights offer valuable data to refine your marketing strategies and optimize the effectiveness of your Google My Business page.

Conclusion

Creating a custom URL on Google My Business page is a smart move for your brand. With clear link, your brand looks professional and easy to find. Your brand will become more trustworthy in the eyes of customers. The best part? It’s fast and free. If you still use the long default link, now is the time to change that. You must provide your business with a unique identity. So, get your custom URL and make it effortless for people to reach you online.

FAQs

• Can I change my custom URL later?

Yes, but not always. It provides a limited number of chances to change URL. So it’s better to choose carefully in the beginning.

• Is a custom URL free for Google My Business?

Yes, it’s completely free. Google does not charge for setting a custom URL.

• How long does it take to get a custom URL approved?

Mostly, custom URL becomes active instantly once you confirm it. It’s rare chance that it takes time to get activated.

• Can two businesses have the same custom URL?

No, a custom URL must be unique for every business. You can’t take another business custom URL, but you can make variations in it.

• Do custom URLs improve SEO?

Yes, it helps with brand consistency. It makes your profile more visible in local search results.