A Complete Guide to Finding Internal Linking Opportunities Using Ahrefs

Internal linking is one of the most overlooked SEO strategies. However, it can definitely change how your website ranks on search engines. It informs Google about your site structure. Internal links improve the credibility of your sites and help push your pages higher within the search engine results.

Without a doubt, Ahrefs is one of the top tools used to find and add links that make your content perform. If you are new to the tool, this guide is for you. We’ll explain how to use Ahrefs to identify internal linking opportunities using simple, practical methods.

Why Does Internal Linking Matters

Before starting with Ahrefs, it is important to understand why internal linking requires attention in any SEO strategy.

Internal links help:

1. Search engines crawl your website faster.
2. Distribute link authority across pages.
3. Improve rankings for important pages.
4. Keep users on your site longer.
5. Reduce bounce rates naturally.

Internal linking helps your website to be crawled easily and stay credible for better ranking.

Why Use Ahrefs for Internal Linking?

Ahrefs removes guesswork from internal linking by showing clear data for your site’s pages. It controls the links as well as keywords for the website, and ensures authentic website linking. The internal linking tool from Ahrefs shows you the best high-impact linking opportunities and lets you scale your SEO in the right direction.

Key reasons to use Ahrefs:

• Identifies strong pages that can pass link authority
• Finds orphan pages with zero internal links
• Shows keyword-based link opportunities
• Saves time with clear, actionable reports
• Works well for both small and large websites

How to Find Internal Linking Opportunities Using Ahrefs

Below are the top strategies brands can use to take advantage of Ahrefs and boost their internal linking.

Strategy 1: Find Pages With High Authority Using Ahrefs

One of the smartest internal linking strategies is linking from strong pages to weaker but important pages.

Find strong pages using Ahrefs:

1. Open Ahrefs Site Explorer
2. Enter your website URL
3. Click on Pages → Best by Links

This report shows pages on your site with the highest number of backlinks.

Internal linking opportunity:

Pages with backlinks already have authority. Add internal links from these pages, and share authority.

• Identify your strongest pages
• Look for related content pieces
• Add natural internal links pointing to those strong pages
  

Strategy 2: Use Ahrefs to Find Keyword-Based Internal Link Opportunities

Your site already ranks for multiple keywords. Many pages mention topics related to your main pages. Link to those ranking topics and keywords.

Step-by-step method

1. Go to Site Explorer
2. Click on Organic Keywords
3. Filter keywords related to your target page
4. Open pages ranking for a similar keyword

Now check:

• Does the content mention a topic related to another page on your site?
• Is there a natural place to add a link?

Internal linking opportunity:

Find related topics on multiple pages and internally link them. This helps to boost the credibility of your pages and build authority for search engines.

• Improve topical relevance
• Strengthen keyword clusters
• Boost rankings faster

Strategy 3: Find Orphan Pages Using Ahrefs

Orphan pages are pages with no internal links pointing to them. These pages are invisible to search engines.

How to find orphan pages

1. Go to Ahrefs Site Audit
2. Run a crawl of your website
3. Click on Link Explorer
4. Look for pages with 0 internal inlinks
   

Internal linking opportunity:

• Find 2–3 relevant blog posts or pages
• Add contextual internal links
• Use natural anchor text

Even one or two internal links can bring these pages back to life.

Strategy 4: Use Ahrefs’ “Link Opportunities” With Content Gaps

Ahrefs helps you spot content gaps.

A content gap is when:

• Your site talks about a topic, but doesn’t fully cover or connect it properly
  

How to find content gaps using Ahrefs

1. Go to Site Explorer
2. Click on Content Gap
3. Compare your site with competitors
4. Identify shared keywords and topics
   

Internal linking opportunity:

Instead of creating new content immediately:

• Strengthen existing pages with better internal links
• Connect related blogs
• Build strong topic clusters

Best Practices for Effective Internal Linking

For the best results, keep these guidelines in mind:

1. Use descriptive anchor text, not “click here.”
2. Avoid linking too many times on one page
3. Keep links relevant and helpful
4. Link deeper pages, not just the homepage
5. Update old content with new internal links regularly
6. Consistency beats complexity every time.

Conclusion 

Internal linking isn’t hard, but it is underutilized. With the right use of Ahrefs, you can increase your site’s visibility and learn how to add internal links in a way that will help your site on SERPs. By using Ahrefs, you can create a neat internal linking structure for your sites, which can assist you with better rankings. With SEO experts like IndeedSEO, you can fetch more traffic and perform better by redefining your internal linking strategies. Contact us now for a free SEO consultation with professionals and decode top strategies to boost your business online.