Google SEO: How to Increase SERPs and Get Higher Ranking?

Search engine optimization (SEO) has followed many rules and regulations since the launch of Google, the biggest search engine browser. Many factors affect SEO results, including personalized search results, user behavior analysis, and location-based rankings.

However, the ultimate aim of an SEO project is to get a higher Google ranking with increased visibility. The criteria keeps changing, and the latest technologies may affect SEO campaigns. The success of an SEO campaign ultimately depends on driving organic traffic.

Your website can attract consistent, high-intent traffic if your target keywords rank on top. Conversely, even well-written material could go ignored if your website has trouble appearing in search results.

In this post, we’ll discuss doable SEO tactics for raising your rankings, increasing traffic, and making your website more visible in search results.

✅Actionable Steps to Improve Google SEO Results

There are countless ways to improve your keyword rankings. Some of the key points that will help the companies to attain higher SEO ranking on Google will include:

➯Build a Strong Technical SEO and User Experience (UX) Foundation

A poorly structured website can ruin  SEO efforts, irrespective of the good content. Your rankings will fall if users struggle to navigate your site and Google’s crawlers can’t access key pages. A solid technical SEO and UX strategy makes your site easier to use and helps search engines understand your content. Key SEO and UX Fixes include:

• Simplify Navigation: Ensure users can reach any page within three clicks.
• Secure Your Site: Switch to HTTPS to protect data and build trust.
• Speed Up Load Times: Compress images, enable browser caching, and clean up unnecessary code.
• Fix Errors: Use Google Search Console to find crawl issues, broken links, and indexing problems.

While Core Web Vitals (LCP, FID, CLS) impact rankings, don’t obsess over perfect scores. However, you can ensure the site’s speed, mobile friendliness, and usability. The site will surely get a higher Google SEO ranking if all these factors are correct.

Actionable Tip:

Run an SEO audit using Google Search Console. Fix at least three issues this week—broken links, slow pages, or indexing errors. Check your crawl stats in two weeks to measure improvements.

➯Create High-Value, E-E-A-T-Driven Content

Google favors reliable, pertinent, and helpful material. No matter how well optimized your pages are, they will not rank well if they lack Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Prioritize resolving actual issues and providing concise, interesting answers to consumer inquiries.

➯How to Improve Content for SEO:

• Write Engaging Titles: Keep them between 135–159 characters, highlighting key benefits and attracting clicks.
• Optimize Meta Descriptions: Avoid auto-generated text by using naturally placed keywords in compelling descriptions.
• Add Expert Insights: Cite case studies, research, or industry leaders to build credibility and authority.

Actionable Tip:

Find underperforming pages using Google Search Console (low CTR or rankings).To align with search intent, add expert quotes, fresh data, or a new FAQ section. Also, track CTR and engagement metrics for four weeks to measure improvements.

➯Optimize Your Pages for Google

To rank higher, your pages need to be both user-friendly and search-optimized. That means structuring content properly, writing clear titles, and using internal links to enhance navigation. When done right, this improves both SEO performance and user experience. Key SEO Strategies

Keep titles under 60 characters to ensure they display properly in search results. Make them clear, compelling, and relevant to user intent.

• Craft unique meta descriptions that naturally include primary keywords—avoid generic or auto-generated ones.
• Connect related pages with descriptive anchor text (e.g., use “best CRM tools” instead of “click here”).
• Limit excessive links on a single page to avoid clutter and keep users engaged.
• Use H1, H2, and H3 headings to organize content clearly.
• Break up text with bullet points, lists, and visuals to improve readability.
• Add relevant internal links to guide users toward deeper insights.

Actionable Tip

In Google Search Console, find website pages with high impressions but low CTR. Rewrite their meta descriptions to match user intent. Track CTR over the next four weeks to measure improvements.

➯Optimize for Mobile-First Indexing

Google first ranks websites based on their mobile version, making mobile optimization critical for SEO success. A site that isn’t mobile-friendly risks lower rankings and poor user experience.

➯Key Mobile Optimization Strategies include:

• Ensure your site adapts seamlessly to all screen sizes, providing a smooth experience on smartphones, tablets, and desktops.
• Compress images, enable browser caching, and use a Content Delivery Network (CDN) to reduce mobile user load times.
• Streamline menus, reduce clutter, and make essential links easy to access for users on smaller screens.
• Buttons and links should be well-spaced and easy to tap, preventing accidental clicks.

Actionable Tip

Check Google Search Console’s Mobile Usability Report for issues like “Text too small to read” or “Clickable elements too close together.” Fix flagged problems to enhance mobile performance.

➯Build High-Quality Backlinks

Backlinks remain a key ranking factor, but quality matters more than quantity. Links from trusted, authoritative websites tell Google your content is valuable and credible. However, earning strong backlinks takes time and requires a strategic, consistent approach. Proven Strategies for Building Backlinks include:

• Write insightful, well-researched guest posts for respected websites in your niche.
• Share your best guides, case studies, or unique resources with influencers and industry blogs.
• Find broken links on high-authority sites and suggest your relevant content as a replacement.
• Launch PR campaigns, conduct studies, or create share-worthy content that attracts natural backlinks from reputable sources.

Actionable Tip

Use Ahrefs or Semrush to find high-authority websites in your niche. Develop a personalized outreach plan offering a guest post, expert quote, or a link to an existing resource. Track new backlinks over the next three months to measure their impact on referral traffic and rankings.

Conclusion- Drive Long-Term SEO Success with the Right Strategies

Although SEO principles always evolve, good content, a strong technological basis, and high-quality backlinks are the cornerstones of higher Google ranking. A business is guaranteed a higher position in search results by honing a strategy and matching search intent. Businesses posting content according to Google’s guidelines will reach the top.

IndeedSEO delivers results for businesses seeking strategic and innovative SEO solutions. Our expertise in cutting-edge tactics and data-driven execution helps brands increase visibility. Your website will be able to attract the right audience, and drive conversions.

Start optimizing today. Small, consistent efforts lead to long-term growth. Make up your mind and get ready to launch a successful SEO campaign to secure top position on Google.