Google SEO: How to Increase SERPs and Get Higher Ranking?

Search engine optimization (SEO) has followed many rules and regulations since the launch of Google, the biggest search engine. Many factors affect SEO results for your niche. However, the ultimate aim is to get a higher Google ranking with increased visibility. The criteria keep changing, and the latest technologies may affect SEO campaigns. The success of an SEO campaign ultimately depends on driving organic traffic.

Your website can attract consistent, high-intent traffic if your target keywords rank on top. Conversely, even well-written material could go ignored if your website has trouble appearing in search results.

In this post, we’ll discuss doable SEO tactics for raising your rankings, increasing traffic, and making your website more visible in search results.

✅Actionable Steps to Improve Google SEO Results

There are countless ways to improve your keyword rankings. Some of the key points that will help companies attain a higher SEO ranking on Google will include: With a Expert Google SEO services, businesses can optimize their visibility and outperform competitors in search results.

➯Build a Strong Technical SEO and User Experience (UX) Foundation

If​‍​‌‍​‍‌​‍​‌‍​‍‌ the website is badly structured, it can effectively wipe out your SEO attempts. Your rankings are going to be dropped if users have a hard time navigating your site, and Google’s crawlers are not able to access the most important pages. A good technical SEO and UX plan not only makes your site more accessible but also informs the search engines about your content. Some of the key SEO and UX fixes are: 

• Navigation: The site should be made simpler, and any page must be reachable within three clicks. 
• Protect Your Site: Switch to HTTPS to secure the data and gain the user’s trust.
• Loading Times Should Be Speeded Up: Works on compressing the images, enabling browser caching, and getting rid of the unnecessary code.

Expert Tip: 

Perform an SEO audit with Google Search Console. Repair at least broken links, slow pages, or indexing errors. In two weeks, you will see the progress when you look at your crawl stats.

➯Create High-Value, E-E-A-T-Driven Content

No matter how well your pages are optimized, if they do not have sufficient experience, expertise, authoritativeness, and trustworthiness (E-E-A-T), they will not rank high. A comprehensive Google E-A-T-A Guide helps businesses understand these factors and apply them effectively to improve long-term search visibility.

➯How to Improve Content for SEO: 

• Creating Catchy Titles: Make them between 135–159 characters, pointing out the main advantages, and getting the user to click. 
• Meta​‍​‌‍​‍‌​‍​‌‍​‍‌ Descriptions Are To Be Optimized: Avoid the usage of auto-generated text by putting proper keywords in descriptions in a natural way. 
• Expert Insights Can Be Included: To get more trust and power in the market, you can prove your points with a case study, research, or a quote from an industry ​‍​‌‍​‍‌​‍​‌‍​‍‌​‍​‌‍​‍‌​‍​‌‍​‍‌leader.

Expert Tip: 

Find underperforming pages using Google Search Console. To align with search intent, add fresh data. Also, track CTR and engagement metrics for four weeks to measure improvements.

➯Optimize Your Pages for Google

Your​‍​‌‍​‍‌​‍​‌‍​‍‌ pages should be user-friendly to be ranked higher by search engines. It is one of the ways you bring up the content by proper structuring, concise titling, and using internal links for the easy navigation of the users. 

➯Key SEO Strategies 

• Try to limit the title characters to 60 or even fewer. 
• Create a different meta description for every page and also use the main keywords in a natural way. 
• Use descriptive anchor text to link the different pages that are related. 
• There shouldn’t be a lot of links from one page to another. 
• Content should be arranged and visually presented by utilizing heading tags like H1, H2, and ​‍​‌‍​‍‌​‍​‌‍​‍‌H3.

Actionable Tip

In Google Search Console, find website pages with high impressions but low CTR. Rewrite their meta descriptions to match user intent. Track CTR over the next four weeks to measure improvements.

➯Optimize for Mobile-First Indexing

A site that isn’t mobile-friendly risks lower rankings and poor user experience.

➯Key Mobile Optimization Strategies include:

• Make sure that your website can adjust without any problem to any screen size, and thus users of smartphones, tablets, and desktops will have a uniform experience. 
• Repealing the images, permitting browser caching, and employing a Content Delivery Network (CDN) are ways through which mobile users can be free of the mobile page loading time issue. 
• Condense the menus, get rid of the unnecessary items, and make it easy for the users to access the main links on smaller screens. 
• Links and buttons should function well with the minimum-sized hand or finger of a user, and the user themselves should be in control.

Expert Tip

To upgrade mobile efficiency, repair the problems that the report has identified.

➯Build High-Quality Backlinks

Backlinks’ quality matters more than their quantity. Links from trusted sources tell Google your content is valuable and credible. The Proven Strategies for Building Backlinks are: 

• Composing insightful, well-supported guest posts for authority sites within your industry.
• Share your best guides, case studies, and industry blogs.
• Find broken links on sites.
• Launch PR campaigns, conduct studies, or create shareable content that attracts natural backlinks from reputable sources.

Actionable Tip

Turn to Ahrefs or Semrush to locate top-tier domain sites within your area of expertise. Create an outreach plan tailored to a guest post, expert quote, or linking to a solid existing resource. Record backlinks over three months to see their influence on referral traffic and ranking ​‍​‌‍​‍‌​‍​‌‍​‍‌positions.

Conclusion

Content that has a strong technological base and quality backlinks ranks higher on Google for a long time. Although the principles of SEO change constantly, organic SEO is not affected. By sharpening a strategy and aligning it with the search intent, a business is definitely assured of a higher position in search results. Companies publishing content in line with Google’s standards will be the ones to take the lead. 

IndeedSEO is the perfect solution for innovative SEO to get results. Our proficiency in data-driven execution is what makes it possible for brands to become visible online. 

Why not begin the optimization process right now? Small and consistent work will bring you growth in the long run. Decide what you want and be ready to run an SEO campaign that will bring you the top position on ​‍​‌‍​‍‌​‍​‌‍​‍‌Google.

FAQs

​‍​‌‍​‍‌​Q1: How long does it take to see SEO results on Google? 

A: The average period that a website takes to show is at least 3 months. The time frame varies based on factors such as competitors, quality of content, and backlink activities.

Q2: Does updating old content help improve rankings? 

A: Definitely. Changing old content with updated information, smarter keyword use, and more FAQs or images is a great way to help a page rank higher.

Q3: Are backlinks still important in 2026? 

A: Quality and authoritative backlinks still stand as one of the major signals to Google for granting a site the status of being trustworthy and one to rely on.

Q4: Can AI-generated content be used for Google? 

A: Sure. But user-value-driven content checked by a human editor ranks higher. 

Q5: Is technical SEO necessary? 

A: Yes, Technical SEO is what makes the website ready for high ranking, and it also contributes to the users’ positive experience.