How To Set Up A Google Ads Account- Step by Step Ads Guide

How To Set Up A Google Ads Account: Step by Step Ads Setup Guide – Google Ads, previously known as Google AdWords, is an influential platform for online advertising that gives businesses the ability to connect with potential customers in their search for products or services resembling yours. It doesn’t matter whether you own a small business and want local recognition or run a large company aspiring for worldwide impact – Google Ads has got your back when it comes to accomplishing marketing objectives.

With this detailed handbook at your disposal, learn how to create an account on Google Ads successfully, start running campaigns effortlessly and monitor conversions effectively by tracking metrics indicating success rates over time!

What is Google Ads?

Google Ads is an internet advertising platform established by Google. Advertisers can compete for placement of short commercials, service proposals, product catalogues and videos to reach online audience. The advertisements are displayed on search engine results like Google Search (known as the Google Search Network) or non-search websites, mobile applications and videos (referred to as the Google Display Network).

The main advantages of using Google Ads are:

• Google Ads enables you to customize your ad targeting by utilizing various parameters such as keywords, demographics and location. 
• You can measure the results of your ads by using Google Ads, which allows you to monitor their effectiveness and identify areas for improvement.
• Payment only occurs upon ad click, and daily budgets can be established to manage expenses.
• Your ads can be tailored to meet your business requirements and effectively reach the desired target audience with flexibility.

Steps to Set Up a Google Ads Campaign 

To guarantee a successful setup, you need to go through multiple stages when establishing a Google Ads campaign. The process involves creating an account and launching your first ad among others; carefully follow these steps for optimal results.

1. Create Your Google Ads Account 

• To access Google Ads, visit the website and select “Start now”. Use your existing Google account credentials to log in or opt for creating a new one.
• Establish Your Account: Input your business particulars, including its name, website address and billing details.
• Upon starting your Google Ads campaign, you will be prompted to select the advertising goals that align with your objectives. These could include boosting call volume, increasing sales on your website, or drawing traffic into physical store locations.

2. Define Your Campaign Settings 

• Choose the campaign category you wish to generate, such as Search Network, Display Network, Shopping or Video.
• Select the Network Settings to specify if you prefer displaying your ads on the Google Search or Display network, or both.
• Specify the geographical location and language preferences of your intended audience.
• Determine your daily budget and select a bidding approach such as Cost-per-click, Cost-per-thousand impressions, or Cost-per-acquisition.

3. Create Your Ad Groups and Keywords

• Ad Groups: Organize your campaign into ad groups based on themes or product categories.
• Keywords: Select relevant keywords for each ad group. Use Google’s Keyword Planner to find keywords with high search volume and low competition.

4. Write Compelling Ad Copy

• Headline: Create a catchy headline that grabs attention.
• Description: Write a concise description that highlights the benefits of your product or service.
• Display URL: Ensure the URL shown in your ad is relevant and easy to read.
• Final URL: Enter the landing page URL where users will be directed after clicking the ad.

5. Set Up Ad Extensions

Ad extensions provide additional information to your ads, such as phone numbers, addresses, or links to specific pages on your website.

• Sitelink Extensions: Add links to specific pages on your website.
• Call Extensions: Include a phone number for users to call directly from your ad.
• Location Extensions: Show your business address and a map link.

6. Review and Launch Your Campaign

Before launching your campaign, review all your settings and ad copy to ensure everything is correct. Once satisfied, click “Save and continue” to launch your campaign.

How to Set Up Conversion Tracking in Google Ads

Conversion tracking is essential for measuring the success of your Google Ads campaigns. It allows you to track actions that are valuable to your business, such as purchases, sign-ups, or phone calls.

1. Set Up Conversion Actions

• Sign In to Google Ads: Go to your Google Ads account and click on the “Tools & settings” icon.
• Conversions: Under the “Measurement” section, click on “Conversions.”
• New Conversion Action: Click on the “+” button to create a new conversion action.
• Select Conversion Source: Choose the source of your conversion (e.g., Website, App, Phone calls).
• Define Conversion Action: Enter details about the conversion action, such as the name, value, and count method.

2. Add a Conversion Tracking Tag to Your Website

• Get Tracking Code: After creating a conversion action, Google Ads will provide you with a tracking code (global site tag and event snippet).
• Install Tracking Code: Add the global site tag to every page of your website and the event snippet to the specific pages where conversions occur.

3. Verify Conversion Tracking

• Test Conversion Tracking: Use Google Tag Assistant or another tag management tool to ensure your tracking code is correctly installed.
• Check Conversions: Go to the “Conversions” section in Google Ads to see if conversions are being tracked accurately.

Additional Tips for Successful Google Ads Campaigns

Optimize Your Landing Pages

The effectiveness of your Google Ads campaign is heavily influenced by the quality of your landing pages. Ensure your landing pages are relevant, load quickly, and provide a seamless user experience.

Use Negative Keywords

Negative keywords prevent your ads from showing for irrelevant searches. By adding negative keywords, you can filter out unqualified traffic and focus on potential customers more likely to convert.

Leverage A/B Testing

A/B testing allows you to compare different versions of your ads to see which performs better. Test different headlines, descriptions, and call-to-actions to optimize your ads for higher performance.

Monitor and Adjust Bids

Regularly review your campaign performance and adjust your bids to maximize ROI. Use automated bidding strategies, like Target CPA or Target ROAS, to optimize your bids based on performance data.

Utilize Audience Targeting

Google Ads offers robust audience targeting options, such as remarketing, in-market audiences, and similar audiences. Use these targeting options to reach users who are more likely to be interested in your products or services.

Analyze Performance Data

Consistently monitor your campaign performance using Google Ads reports. Pay attention to key metrics like click-through rate (CTR), conversion rate, and cost per conversion. Use this data to make informed decisions and refine your campaigns.

Running a successful Google Ads campaign requires time, expertise, and ongoing optimization. If you need professional assistance, consider hiring a Google Ads expert agency like IndeedSEO. Our team of certified Google Ads specialists can help you set up, manage, and optimize your campaigns to achieve the best results. Hire Google Ads Expert Agency IndeedSEO today and take your online advertising to the next level.

Conclusion

Setting up a Google Ads account and launching your first campaign can seem daunting, but with the right guidance, it becomes a manageable and rewarding process. By following the steps outlined in this guide, you’ll be well on your way to creating effective ads that reach your target audience and drive valuable conversions.

Remember, the key to a successful Google Ads campaign is continuous optimization and analysis. Keep refining your ads, keywords, and targeting to improve performance over time. If you need expert help, don’t hesitate to Hire Google Ads Expert Agency for professional support and consultation. Embrace the power of Google Ads and unlock new opportunities for your business.

FAQs

How to Setup Conversion Tracking in Google Ads?

Sign in to Google Ads, go to “Tools & settings,” and click “Conversions” under “Measurement.” Create a new conversion action, select the source, and enter details. Google Ads will provide a tracking code to add to your website. Place the global site tag on every page and the event snippet on specific conversion pages. Verify with Google Tag Assistant and check the “Conversions” section for accuracy.

How to Setup Google Shopping Ads?

Create a Google Merchant Center account and upload your product data feed. Link it to your Google Ads account. In Google Ads, create a new campaign, select “Shopping,” choose your Merchant Center account, and set your budget, bidding strategy, and targeting. Configure your ad groups and product groups, review settings, launch the campaign, and monitor performance.

How to Delete Google Ads Account Setup in Progress?

Log in to Google Ads, go to “Tools & settings,” select “Preferences” under “Setup,” scroll to “Account Status,” and click “Cancel Account.” Confirm to cancel and note that any progress will be erased.

How to Setup Google Ads Conversion Tracking on Shopify?

Sign in to Google Ads, go to “Tools & settings,” then “Conversions.” Create a new conversion action, select “Website,” and get the global site tag and event snippet. In Shopify, go to “Online Store” > “Preferences,” paste the global site tag into the Google Analytics field, and add the event snippet to the Additional Scripts section of the checkout settings. Save changes and verify with Google Tag Assistant.

How Much Does It Cost to Hire a Google Ads Expert Agency?

Hiring a Google Ads expert agency typically costs $500 to $5,000 per month. Agencies may charge a flat fee or a percentage of ad spend, usually between 10% and 20%, depending on the complexity of your campaigns and the agency’s expertise. Higher costs can lead to better performance and ROI.