How to Analyze Competitors Using Facebook Ads Library

Almost every brand worldwide uses Facebook ads for its marketing. It allows them to plan their strategies using real insights that perform online. In simple terms, Facebook Ads is a one-stop solution for a brand’s marketing needs.

The platform features a powerful Facebook Ads Library. It allows brands to refine and automate their marketing. Businesses can see every live ad for almost any brand present online. When used correctly, it becomes a competitive insights tool.

In this guide, we will learn the best way to use the Facebook Ads Library for your marketing. Let’s understand how to shape your marketing using strategies that are proven to perform well.

What Is Facebook Ads Library?

Meta created the Facebook Ads Library as a public database. Facebook ads rebranded to the Meta ads we know today. The platform currently provides information on active ads running on Facebook, Instagram, Messenger, and Audience Network. Initially launched to bring transparency to political advertising, it’s now a research tool for brands across any niche.

With Facebook Ads Library, you can:

• View active ads from any Facebook Page
• See ads across different formats 
• Check ad copy and creatives
• Identify campaign themes and offers
• Track long-running ads for high performance

The best feature of the platform is that it’s completely free. It does not require a Facebook ad account.

Why Facebook Ads Library Is a Powerful Competitor Research Tool

Growing brands understand that their competition in the niche can include well-established brands. Such brands have already tried and tested multiple strategies and funnels. Facebook Ads Library lets all brands learn from prior experiments. You can research and understand what works in your niche without trying it yourself.

Facebook Ads Library helps:

• Understand what type of messaging works in your market
• Spot trends before they saturate
• Avoid weak angles 
• Improve ad quality with proven ideas
• Align strategy with real market behavior

In short, Facebook Ads Library reduces guesswork and increases clear strategies.

How to Analyze Competitors With Facebook Ads Library

Here is how you can use the Facebook Ads Library to monitor your competition.

Identify the Right Competitors

Before analyzing ads, you need to choose the right competitors.

Look for brands that:

• Target the same audience
• Offer a similar product or service
• Are actively advertising online
• Top niche brands

Once you have this data, you can get started.

Access Facebook Ads Library

Go to Facebook Ads Library and set:

1. Country
2. Ad category

Then type the competitor’s brand or Facebook page name. Click on the page, and you’ll see all active ads currently running.

Analyze Ad Volume and Consistency

Check how many ads a competitor is running.

Look for patterns like:

• Repeated messages
• Same creative
• Repeated offers or CTAs
• Posting consistency

This tells you:

• A large number of ads means aggressive scaling
• Fewer ads means a focused, high-performing campaign
• Ads running for long perform well

Break Down the Ad Copy

Understand ad messages and intent.

Check for:

• Problem highlighted
• Tone
• Social proof
• Copy type

Pay attention to:

• Opening hooks
• Call-to-action phrases
• Repeated keywords
• Pain points mentioned again and again

If multiple competitors use similar language, it indicates the strategy is working.

Study Formats and Visual Style

Facebook Ads Library shows you the exact visuals competitors are using.

Analyze:

• Visual type usage
• Use of user-generated content
• Animation types
• Colors and layouts

Notice patterns like:

• Subtitles
• Product visuals
• Before-after images
• Screenshots of results

Strong creatives are planned and effective.

Evaluate Offers and Landing Pages

Click “See ad details” to find the landing page URL.

This reveals:

• Pricing strategy
• Free trial offers
• Lead magnets
• Funnel structure

Compare:

• Entry-level vs premium offers
• Discount-driven messaging
• Long form or short form landing pages

This helps you understand how competitors convert traffic.

Track Messaging Themes Over Time

One of the most effective ways to use the Facebook Ads Library is to monitor it regularly.

Revisit competitor pages every:

1. 7 days
2. 14 days
3. 30 days

Watch for:

• New messaging angles
• Creative refresh cycles
• Seasonal campaigns
• Offer changes

If a message keeps appearing month after month, it’s a strong signal of performance.

Common Mistakes to Avoid

When using Facebook Ads Library, avoid these traps:

• Copying ads directly
• Judging performance by looks alone
• Ignoring landing pages
• Analyzing only one competitor
• Making decisions without context

Your goal should be to learn from the top performers. You must not copy their strategies directly.

Conclusion

Facebook Ads Library is one of the most wholesome tools in digital marketing. It provides real data from real campaigns, at no cost and with no complexity. If you want better ads, faster learning, and stronger positioning, make competitor analysis through Facebook ads your long-term strategy. With IndeedSEO, a top Facebook ads expert, you can learn how to take your marketing to the next level. Spot insights and perform analysis to boost your brand with IndeedSEO.