GEO (Generative Engine Optimization) ROI is measured by tracking how often your brand is cited in AI-generated answers, how much traffic those citations drive, and whether that traffic converts. Unlike traditional SEO, where clicks and rankings provide a clear paper trail, GEO success often shows up as a citation inside an AI answer, with no click involved at all. That makes ROI harder to measure using outdated techniques. This post shares a deta..
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