13 Best Ahrefs Alternatives According to Reddit & SEO Experts

TABLE OF CONTENT

    Last Updated on January 5, 2026 by Emily Carter

    Ahrefs is undoubtedly one of the best SEO tools in the market. Although it has great features, marketers still opt for alternatives with similar performance, but with cheaper and easier services. Many SEO experts also try to diversify their tools and try to suggest solid alternatives for users who want a simpler introduction to SEO.

    Different tools serve different niches, focusing on their backlinks, content, or rank tracking. If you are in search of Ahrefs alternatives, this guide is for you.

    Let’s discover 13 different Ahref alternatives that can help your SEO and boost your business.

    • Semrush

    Semrush is probably the closest alternative to Ahrefs in terms of features. It offers a comprehensive SEO toolkit for any business. Semrush offers tools for keyword research, site audits, competitive intelligence, backlink data, PPC tools, content marketing, and more.

    Best for: All light and heavy SEO users

    Pros: Broad toolset and detailed data 

    Cons: Can be difficult to learn

    • Ubersuggest 

    Ubersuggest is the best option among affordable SEO tool packages. Ubersuggest makes SEO tools accessible to the user, offering simple keyword research and backlink analysis.

    Best for: Beginners or small sites

    Pros: Low cost, easy to use

    Cons: Less deep data than premium alternatives

    • Moz Pro

    Moz Pro has been an SEO favorite for quite a long time. Its keyword tools, link explorer, and site auditing tools offer a solid alternative to SEO forums.

    Best for: In-house marketers, SEO professionals

    Pros: Reliable metrics, strong community support

    Cons: The backlink database is smaller than Ahrefs

    • SE Ranking

    SE Ranking is consistently recommended by SEO pros. It is beloved for its affordability and usability. The tool is the best value for money and includes services such as rank tracking, backlink monitoring, site audits, and reporting for a fraction of the cost of Ahrefs.

    Best for: Freelancers and small marketers

    Pros: Clean UI and flexible pricing

    Cons: Smaller keyword index

    • Mangools

    Mangools combines several tools into a beginner-friendly package. It helps with SEO for newbies and bloggers. They often prefer this combined tool over Ahrefs. Redditors highlight its clean interface and price.

    Best for: Beginners, bloggers

    Pros: Easy UI, affordable

    Cons: Data depth is smaller than that of big platforms

    • SpyFu

    SpyFu is popular among Reddit SEO communities. It helps users with PPC insights and great competitor keyword research. It excels at finding organic keyword strategies and high-ranking keywords.

    Best for: Competitor insights + PPC research

    Pros: Competitive intelligence

    Cons: Backlink database not as strong

    • Serpstat

    Serpstat strikes a nice balance between beginner tools and enterprise suites. It offers keyword research, site audit, rank tracking, and backlink data at an affordable price.

    Best For: Budget-conscious SEO teams

    Pros: Balanced selection of features

    Cons: The interface is not clean for new users

    • Majestic

    Majestic is a backlink specialist that many Redditors recommend. Its metrics, like Trust Flow and Citation Flow, are considered valuable by link builders.

    Best for: Deep backlink data

    Pros: Specialized link focus

    Cons: Fewer overall SEO features

    • Surfer SEO

    Surfer SEO focuses on creating SEO-friendly content using AI insights. It is deemed a great tool for content optimization by Redditors. It’s often paired with other SEO tools to supplement Ahrefs-style research.

    Best for: Content and on-page SEO optimization

    Pros: AI-driven content briefs

    Cons: Not a full SEO suite

    • KeySearch

    A newer entrant is KeySearch for its easy keyword search support. It helps with accurate keyword difficulty scores for easy keyword research.

    Best for: Agencies wanting keyword workflows

    Pros: Easy interface

    Cons: Limited backlink analysis features

    • Answer Socrates

    Answer Socrates is a keyword research tool focused on question-based searches. Answer Socrates helps find real questions Redditors ask online, making content planning easier.

    Best for: Bloggers and content teams

    Pros: Easy to use, great for blog ideas

    Cons: Limited SEO features

    • SEO PowerSuite 

    SEO PowerSuite is one of the best one-time purchase options for all SEO needs. It combines rank tracking, backlink analysis, and site audits in a desktop-based package.

    Best for: SEOs who dislike subscriptions

    Pros: Own data offline and customizable

    Cons: UI feels outdated

    • Screaming Frog

    It is not a direct competitor, but it’s great for crawling and a deep technical site auditor. It helps brands with technical analysis and managing their site health.

    Best for: Technical SEO analysis

    Pros: Powerful crawling, detailed reports

    Cons: Desktop-only; not web-based

    How to Choose the Best Ahrefs Alternatives According to Reddit?

    How to Choose the Best Ahrefs Alternatives According to Reddit

    Reddit SEO experts believe the right alternative depends on your goals, budget, and your business needs. There is no simple answer, so testing is key.

    Step 1: Identify your SEO goals

    Step 2: Work around your budget

    Step 3: Take advantage of free trials before you buy

    Conclusion

    The best alternative to Ahrefs depends entirely on what your SEO needs are. There may be companies that require a full solution and others that can get by with a more basic alternative. Test a few before finalizing your preference and ensure your SEO gets streamlined with every use. With IndeedSEO, you can get expert SEO services done by professionals. Streamline your SEO and grow your traffic with IndeedSEO today.

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    Gurpreet Kaur

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