How SEO Will Help To Get More Leads?

Lead generation and Search Engine Optimization (SEO) are covering marketing concepts but are actually dissimilar. As a business owner, it will be difficult to find out where to put your attention. From our perspective, getting services from an SEO expert in India Is significant if you want to rank your website. But the connection between lead generation & SEO and how they matter to your business is not always clear. Let’s take a look at what they actually mean before we explore how these two can match each other. 

What is SEO?

SEO stands for search engine optimization which is the process of enhancing the traffic and visibility of your website through organic or free search results on search engines. It is the procedure of refining web pages to get better rankings on the search engine results page. The ultimate objective of search engine optimization is to upsurge website visibility so you can bring in the right individuals through search engines. If you take internet marketing services in India, then it improves ranking and visibility, upsurges organic search engine traffic, provides more visibility, and makes your service or product reliable in the user’s mind.

What is Lead Generation?

 Lead generation focuses on catching the interest of users in your service or product with the critical goal of procuring sales. It is a vital procedure for business-to-consumer (B2C) and business-to-business (B2B) companies. Lead generation supports healthy business development, attracts qualified leads, and offers a transition from user to customer.

Why is search engine optimization a Perfect Fit for Lead Generation?

 Let’s say a firm has moved to a work-from-home setup because of the COVID-19 pandemic. The HR manager of the firm is unconvinced about how to aid staff to work together on projects in such a condition. So, she does a Google search on terms like “remote collaboration tools for business” and “work from home collaboration tools.” Her firm doesn’t have a video conferencing solution in place. So she clicks on the blog and finds out a section about how Zoom benefits from remote work collaboration with a further reference. She clicks on the extra reference that clarifies the significance of Zoom and reads it. After that, she additionally finds out about Zoom regarding content like videos.

The HR manager subscribes the whole firm to Zoom upon reading content about Zoom in trustworthy third-party sources and on Zoom’s actual website. The HR manager has truly gone into the lead funnel of Zoom. Backlinks from reliable sources attached with Zoom’s own website content assisted an HR manager to make a decision. This is how search engine optimization can impact lead generation.

SEO vs. Lead Generation – The Best of Both the Worlds

Having worked with various clients, our digital marketers at IndeedSEO, which is the best SEO company in India, also consider that combining lead generation and search engine optimization leads to producing more leads and also getting.

How does search engine optimization assist with lead generation?

• It assists you to rank for business-related keywords you are focusing on
• Probable users will explore your content through organic search results
• You will have the opportunity to change the normal visitor into a lead, and ultimately, make a sale if the content meets the requirements of your target audience.

Search engine optimization will help as a funnel that brings in a stream of leads to your website. Generally, it will create your website as the best lead generation tool. Previously, most businesses utilized the outbound marketing approach. The outbound marketing approach has become fairly ineffective after the arrival of digital marketing. 

Conversely, search engine optimization (inbound marketing approach) assists lead to finding you. The search engine optimization leads to that tactic you will be more accessible to what you offer than the individuals you approach unexpectedly.

Here are some interesting statistics about SEO lead generation that you should know.

• Approximately 57% of B2B marketers say that search engine optimization produces more leads than any of their other marketing initiatives.
• Search engine optimization leads have a nearly 14% close rate.
• Search engine optimization can drive an approximately 14% conversion rate.

SEO lead generation is one approach you cannot ignore if you are looking for effective strategies to produce more leads.

SEO Best Practices for Lead Generation

Here’s how you can make a solid SEO strategy for your business website. We have defined some of the simple steps you can take to increase the organic traffic of your website. You can enhance your chances of producing new leads by following these steps. You may already be aware of the steps, but by revisiting these again, you can explore the areas that you failed to focus on.

•  Keyword research 
• Create content clusters 
• On-page optimization
• Link building
• Mobile optimization
• Repurpose and Update Old Content
• Build a Blog Section
• Making guest posts

1. Keyword Research

There is no doubt that we already know the role of content as it helps attract more potential audiences. Take a look at your company’s value proposal and buyer’s persona, and after that, think about what defines your offering and the key terms for which you would like to appear in SERPs. The Best SEO company in India like Indeedseo is familiar with keyword research. And the terms your audience is looking for when they are in search of a solution for a problem. Moreover, you can use tools such as Google Search Console, Moz, and Google’s Keyword Planner in order to enhance and improve your content.

2. Create Content Clusters

You can be wrong if you think content optimization is adding keywords. Adding keywords to your content is not sufficient; you need many SEO strategies to improve your online presence. 

Search engines have grown and they look beyond keywords to deliver precise search results. They concentrate more on context and intent. This means you need to create high-quality content in the area of your specialization. You need to think about your searcher’s goal and what they want to know. Additionally, you can use topic clusters as they have several SEO benefits to map out a content strategy.

• Pillar Content
• Cluster content 
• Hyperlinks

3. On-Page Optimization

On-page optimization is essential as it helps search engines for a better understanding of your content and also highlights if it applies to the query of a search. These days’ search engines are becoming more complex and are giving more importance to relevance and semantics in search engine research pages. Pinching what is visible to users on your web pages such as images, video, or audio and elements that search engines can view. Heading tags and structured data will give you more power as opposed to off-page optimization, which primarily focuses on backlinks.

• Website Analysis
• Google Verification
• Image Optimization

4. Link Building

Link building is an important aspect of search engine optimization marketing. It plays a significant role in the ranking and success of your website. They help enhance your website rank, drive website traffic, and improve brand orientation.

While building links, there are a few essential aspects you need to keep in mind. Not all links have similar value. For instance, a link from an Ecommerce SEO Agency will have a great effect on your ranking rather than a link from a recently built website. As we know, getting links from websites such as Forbes is a challenging job. Therefore, you need to get links from a website having higher domain authority compared to other websites.

• Blog 
• Guest Post
• Creating Linkbait 
• Infographics

5. Mobile Optimization

Approx. 70% of website traffic happens on a mobile phone. You have to make sure your website is optimized for mobile as mobile usage continues to grow because it is the key to staying competitive and relevant. We are also sure that you completely hate to read a tiny version of a desktop webpage on a mobile.

Moreover, you can fix this by making your website responsive. We suggest you do a complete website redesign if it is beyond repair. This will make sure that users can guide your website easily and enhance your website usability score.

6. Repurpose and Update Old Content

We would suggest you concentrate more on it if you already have a considerable amount of content on your website. You can refresh and update your current present instead of neglecting it entirely. Search engines love to rank new and fresh content. SEO Consulting Services helps to update your old content for its better ranking. 

Therefore, you need to review your old content and figure out how you can improve it by adding new things, facts, and more. 

7. Build a Blog Section

Sometimes, it has been seen that most businesses completely ignore the blog section on their website. You need to talk about the products or services they are delivering on their site, and there’s no need to write lengthy posts about distinct topics. That might answer some common questions or solve universal issues in their niche. However, a blog section on your website is a very important factor when it comes to ranking in Google and getting leads through it. It helps you designate yourself as an authority in your niche, which naturally means much better rankings than your contenders that don’t make blog posts and thus more leads for your business.

By using keyword research techniques, we can easily find out what exactly people in your niche are searching for on Google. After that, write detailed, informative blog posts around those topics and post them on your website. Moreover, it is a fairly long-term SEO technique though, and you need to do it consistently to see some crucial results over some time.

8. Making Guest Posts

Guest posting is another search engine optimization technique that includes writing informative and detailed content around appropriate topics in your role, but the change is that you make these posts on other individuals’ websites in your position with relation back to your website. For example, you can find “home” blogs through Google, reach out to them, and offer to make a guest post if you are a local plumbing business. you need to write a detailed post on a topic of their choice and include a backlink to your website when they accept your offer.

These backlinks are one of the most significant factors when it comes to ranking your website in search engines and getting probable consumers to your website through them. You can get started by performing a few searches on Google in order to find these blogs. You can select a broader niche if you do not find several results. For instance, instead of utilizing the word “kitchen”, you can utilize “home” instead.

Moreover, if you do not have the skill or time to do it yourself, you can also just get quality, niche-relevant guest posts. One significant aspect you ought to look for while purchasing guest posts is that the sites you are purchasing the posts on should have a decent amount of traffic. There is a very high chance they are very poor quality and spams if they don’t have any traffic. 

Top SEO Tips for Effective Lead Generation

Here are a few more things that you need to focus on in order to ensure your search engine lead generation process: 

Ø  First of all, add compelling titles and meta tags on every page of your website. 

Ø  Don`t forget to ensure both users and search engines can easily understand your website’s URLs. 

Ø  Keywords that you put in your content must flow naturally

Ø  Give suitable image names and use alt tags

Ø  After that, update your sitemap

Ø  Indexing unwanted content keeps search engines

Ø  Fix internal as well as external broken links regularly

Concluding words: 

You can use Search Engine Optimization tactics along with supporting videos from industry professionals in this blog to update your lead generation efforts. We mentioned all these things in our blog that can turn the tables for you and help you land in a win-win situation. Don’t forget that SEO is a competitive marketing strategy employed by B2B and B2C companies. If you are looking for Digital Marketing Services , you can adapt its services from Indeedseo. Hopefully, the information shared through this blog post regarding SEO will help you a lot. Thanks!