A Beginner’s Guide to Making Simple SEO Reports

For every brand, SEO is a fundamental factor for visibility online. SEO is a full-service offering that involves rankings, traffic, keywords, and backlinks, among others. But with SEO reports, it doesn’t need to be so complex. A great SEO report highlights what is working and suggests ways to improve.

If you’re a beginner who wants to understand how to make easy and simple SEO reports, this guide is for you. It will help you understand how to create simple and clean SEO reports without stress for your brand.

What Is an SEO Report?

An SEO report is a report on the performance of your website on search engines like Google. It serves as a progress report on whether or not your site is doing well and if your SEO is working.

Think of it as an examination for your website. It tells you where you are strong, where you are weak, and what you need to do to get better.

Why Simple SEO Reports Matter?

Simple SEO reports help you understand results without confusion. They show progress clearly and make SEO decisions easier. You don’t need complex data to see real growth.

It is essential as it:

• Saves time and reduces confusion
• Clearly show what’s working and what’s not
• Helps beginners understand SEO progress easily
• Makes client communication simple and honest
• Supports better planning for next SEO steps

Key Elements of a Simple SEO Report

• Website Traffic Overview

Start with the basic traffic data.

Show:

• Total visitors
• Organic traffic (from search engines)
• Comparison with last month
  

This gives a quick snapshot of growth or decline.

Use tools like:

• Google Analytics
• Google Search Console
  

No need to dive deep. Just show trends.

• Keyword Performance

Keywords are the heart of SEO.

In your report, include:

• Top keywords ranking on Google
• Any new keywords gained
• Keywords that dropped
  

You don’t need hundreds of keywords. About 10 to15 important ones are enough.

• Page Performance

Not all pages perform the same.

Show:

• Top-performing pages
• Pages with traffic growth
• Pages losing traffic
  

This helps understand what content works and what needs improvement.

• Basic Technical Health               

Highlight basic technical details for your performance.  

Include:

• Website speed (slow or okay)
• Mobile-friendliness
• Any major errors (broken pages, indexing issues)
  

• Backlinks Summary

Backlinks help Google trust your site.

In a beginner SEO report, add:

• Total backlinks
• New backlinks gained
• Any spammy links (if noticeable)
  

Avoid deep link analysis. Just show overall link growth.

• Content Updates

Content is a big part of SEO.

Mention:

• New blogs published
• Old content updated
• Pages optimized
  

This shows ongoing effort, even if rankings take time.

• Wins and Challenges

This section keeps your report human.

Wins:

• Ranking improvements
• Traffic growth
• Better engagement
  

Challenges:

• Ranking drops
• Slow results
• High competition keywords
  

Being honest builds trust.

• Action Plan

Never end an SEO report without next steps.

Add a simple plan like:

• Optimize 3 service pages
• Publish 2 blogs
• Improve page speed
• Build quality backlinks
  

This shows direction and purpose.

Step-by-Step Guide: How to Make a Simple SEO Report

Creating an SEO report is easy when you follow a clear process. Focus on useful data, keep language simple, and highlight actions instead of just numbers.

Follow these simple steps:

1. Set a clear reporting period (monthly works best)
2. Collect data from Google Analytics and Search Console
3. Check organic traffic and visitor trends
4. Review top keyword rankings and changes
5. Analyze the best and worst performing pages
6. Note basic technical issues like speed or errors
7. Add content updates and backlink summary
8. Highlight key wins and challenges
9. End with clear action steps for next month

Beginner-Friendly Tools You Can Use to Make Professional SEO Reports  

You don’t need expensive tools to start. Simple tools perform as well as professional tools for a basic SEO Report.

Free or simple tools:

• Google Analytics
• Google Search Console
• Ubersuggest
• Ahrefs (basic view)
• SEMrush (limited version)
  

Use screenshots or simple tables instead of complex dashboards.

How Often Should You Create SEO Reports?

SEO takes time, so reporting too often can be misleading. The right frequency helps you track real progress without overthinking small changes.

Best reporting timelines:

• Monthly: Ideal for most websites and beginners.
• Weekly: Only for active campaigns or large sites.
• Quarterly: Good for long-term growth analysis.
• Yearly: Useful for big-picture SEO performance.

Conclusion 

Making SEO reports does not require expensive paid tools. With the help of basic resources and clear thinking, you can make honest SEO reporting. A good SEO report tells where the website started, how it is performing, and what further steps should be taken to make the strategies more effective.

With IndeedSEO, you can get your SEO requirements completed professionally. Our experts work with advanced SEO tools and resources to help you effectively implement advanced SEO strategies.