10 Tips To Implement AI in PPC Advertising

PPC (Pay-per-click) advertising is greatly infused with AI automation nowadays. AI creates more effective campaigns. From the initial keyword research to analyzing and creating reports. No doubt, AI enhances efficiency and scalability, but there has to be human intelligence blended with AI automation.

More than 75% of PPC professionals now use generative AI  to write ads. About 60% use it for keyword research, and 52% rely on it to write emails, according to PPC survey.

These numbers clearly show one thing- AI is already changing how B2B marketers manage their ad campaigns. If you’re not using it, your competitors probably are.

This post will provide you with 10 simple and effective tips for incorporating AI into your PPC strategy. 

✅Top Ways AI Can Help Your PPC Advertising

Here are the best ways to use AI in your PPC ads. These tips will help you save time, improve results, and get instant results.

▶ Automate Keyword Research

Good keywords are the base of any strong PPC campaign. Manual searching will take time. But AI tools can help you get the list of keywords with a single click. This enables you to find the exact words your audience is searching for. Tools like Google Ads’ Smart Bidding and SEMrush do this well. They also suggest long-tail keywords that are easier to rank and bring better results.

You don’t have to guess, as you are using factful data. A report from WordStream says automated keyword tools can boost your click rate by up to 30%. More clicks can lead to more sales.

▶ Use AI for Smart Bidding

Smart bidding is one of the most effective ways to utilize AI in PPC ads. It helps you manage your ad budget more wisely. With smart bidding, you don’t have to guess how much to bid. The system decides for you based on real-time data.

It examines factors such as the device being used, the time spent online, and the user’s location. Then it decides whether the click is worth a higher or lower bid. This means you pay more when there’s a better chance someone will buy. And you pay less when the chance is low.

This smart system helps you maximize your ad spend. According to Google, smart bidding can improve your conversions by up to 20%. That means more people take action after clicking your ads.

You can use tools like Google Ads’ Smart Bidding for this. It works in the background. You can then focus on other parts of your campaign. It saves time, cuts extra costs, and helps your ads do better.

▶ Write Ad Copy with Generative AI

Writing ad copy is a challenging task. It takes time to choose the right words to grab the user’s attention. But with AI, it is possible and easy to do. Tools like Copy.ai and Jasper can help you write multiple ad copies. Just give them a few details. They will create headlines, descriptions, and call-to-action lines.

These tools save your time. You don’t have to write everything by yourself. You can also get more ideas to test. With AI, you can quickly test multiple versions of your ad. This helps you find out what works best. It makes your ad writing fast and simple.

▶ Use AI to Improve Audience Targeting

Reaching the right people is one of the most important parts of running ads. If the wrong people see your ad, you waste money. AI can help fix this problem.

AI tools look at what people do online. They track what people search for, what they click on, and what they purchase. Then they help you find the people most likely to care about your product.

You can use tools like Meta’s Advantage+ or Google’s Performance Max. These tools choose who should see your ads. They do it by studying what works best.

The best part? These tools learn on their own. As more people interact with your ads, they get better at choosing your audience. You don’t have to do the work. This saves you time. 

▶ Use AI for A/B Testing

A/B testing involves trying different versions of your ad to determine which one performs better. It helps you understand what your audience likes. But doing it by hand can be slow and tiring. You must test one ad at a time and wait for the results.

AI makes this easier. It can test multiple ads simultaneously. It checks which ad gets more clicks or conversions. Then, it shows the best one more often.

Google Ads already does this. It utilizes AI to rotate ads and select winners based on the results. You don’t have to guess. AI saves time and helps you run better ads. It enhances your campaign with minimal effort.

▶ Optimize Ad Scheduling with AI

It’s essential to display your ads at the optimal time. If no one sees your ad, you waste money. AI can help fix this. AI checks when people are most active. It looks at your past ad data. Then it picks the best times to show your ads.

This helps you reach more people. You spend money only when it matters. You get better results without wasting your budget. AI keeps learning from new data. It updates the schedule to stay effective. This means better ads and more value for your money.

▶ Use Predictive Analytics

AI checks past data to find patterns. It tells you what people may search next. You can use this to plan better. You can choose where to spend your money. You can pick the right keywords. You can decide which products to promote.

For example, if AI shows people search for “winter jackets” in October, start your ads early. You will reach people before others do. This helps you get more clicks and sales.

▶ Personalize Landing Pages

Utilize tools like Dynamic Yield or Instapage to dynamically adjust landing pages for each user. If someone clicks an ad for shoes, show them shoes on the page. Don’t show bags or anything else. This makes the user happy because they see what they want. It also saves their time. A better experience means they are more likely to buy.

HubSpot reports that personalised pages can increase sales by 20% to 30%. So, use AI to match the page with the ad. It works more effectively and yields better results.

▶ Track Campaign Performance in Real Time

Use smart tools to watch your ad results as they happen. You can track clicks, spending, and sales immediately. These tools indicate which ads are effective and which ones are not.

You don’t need to wait for a weekly report. You can fix problems fast. This helps you save money and get better results. Real-time tracking gives you more control over your campaigns.

▶ Reduce Ad Waste with AI

AI helps you stop spending money on bad ads. It finds keywords and placements that don’t work. It also shows you why an ad is not performing well.

This allows you to remove waste and focus your budget on ads that deliver results. Many B2B companies save 15% to 25% of their ad spend by using smart tools and rules. AI makes your ad spend smarter and more effective.

Conclusion

AI can make your PPC ads better. It finds good keywords. It helps you write strong ads. It shows you what is working and what is not. You can fix problems fast. This saves your time and money. Many B2B companies already use AI tools in their ads. You can start small and grow incrementally. The key is to use the right tools and stay clear about your goals.

If you want expert help, IndeedSEO is one of the pioneers in guiding brands to establish themselves in the digital landscape to achieve better results.  They are a trusted digital marketing company. Their PPC team uses AI tools to get better results for your business.