How to Setup a Private Blog Network?

Higher search engine ranking is a game-changing parameter for any business trying to establish its digital presence. One technique is developing a private blog network (PBN). A PBN is a group of websites created to provide backlinks to another website. As a result, the backlinks enrich the website’s visibility, helping it achieve better Google search rankings. 

The strategic advantage of PBNs is to artificially create authority for a business that is not yet visible on Google. In the crowded webspace, it’s a competitive challenge to secure a first page position on search engine rankings. But by leveraging PBNs, you can gain a competitive edge and avoid the failure of SEO efforts. 

So, rather than leaving the online success of businesses to natural linking, which is a time-consuming process, you can create a private network to boost ranking.

How can you build an effective private blog network? Let’s dive in and discuss the topic in detail.

✅ Why OPT For a Private Blog Network?

Off-page SEO is an integral part of an SEO campaign. A digital marketing agency can take care of your business’s on-page SEO, content, and technical aspects using effective SEO techniques. Regarding linking outreach techniques, guest posting and compelling content are the only natural ways to associate other enterprises with yours.

In the present scenario, if you get 100% responses to your guest posts and blog posts, even then, creating an online authority is difficult. This is when you opt for building your private blog network. The SEO company aims to make network control, higher link authority, and targeted anchor text by doing so.

Let us know in detail.

▶ Enhanced Control

PBN allows you to control your business by publishing appropriate and relevant website content. You can strategically create backlinks that are relevant to the content. This kind of effort will maximize the priority of higher search engine ranking.

For example, consider a travel website; your PBN blogs can have full coverage of tourism adventures, travel destinations, category-wise travel attractions, and so on. Creating links with other websites allows you to meet SEO requirements, driving traffic to your travel booking website.

▶ Link Authority

PBNs often capitalize on expired or auctioned domains that still hold significant authority with search engines. By acquiring these domains, you inherit the residual SEO value, also known as “link juice,” which can elevate your website’s visibility. For example, if you purchase an expired domain that previously hosted a well-respected technology blog, you can redirect that existing authority to your tech eCommerce site.

This helps boost your search engine rankings as the “link juice” passes from the trusted domain to your new site, improving visibility and credibility. The challenge lies in identifying expired domains that retain valuable link profiles, such as those with a clean backlink history and authority in your niche.

▶ Targeted Anchor Text

A key advantage of owning a PBN is the strategic use of anchor text for backlinks. The anchor text, which focuses on specific, high-value keywords, improves relevance and, as a result , you attain higher search engine ranking.

For example, if you are targeting the keyword’ “Online igaming marketing company,'” you can use this phrase consistently across your PBN backlinks in articles, product reviews, and blog posts. This savvy use of anchor texts will associate the main website with ‘”online gaming,'” improving rankings for the given keyword and increasing the popularity of your main website.

✅ Steps To Build a Private Blog Network

Building a private blog network is not difficult. You only need a high authority expired domain to host your blog site. Once you get that, you can create various blogs on different topics and host them with the help of WordPress hosting.

Here is the stepwise procedure to help build a PBN:

▶ Find An Expired Domain Or Register For a New Domain

The easiest solution to building a PBN is to find an expired domain with an established ranking. You can buy an expired domain and start posting new blogs on the newly created website. The process is fast and cost-effective.

However, if you are unable to find an expired high-authority domain, register for a new domain and try linking this website with an already existing private blog network to gain higher visibility. It is to be noted that there is no limit to how many websites can be linked through PBN. Therefore, to gain SEO benefits, you can link to high-authority websites.

➞ Protip: It is recommended to link a PBN with 15-20 domains to develop an excellent local network,20-50 websites to build a medium-scale business network, and more than 50 domains to establish a large-scale PBN.

▶ Create Relevant And Optimized Content

Once the domains are registered, the next step is creating optimized content. For this, depth, SEO knowledge, and high-quality content generation are required. Writing generic content with keyword stuffing will lead nowhere. The only way to compete is to hire experienced copywriters or partner with an digital marketing agency with a professional team like IndeedSEO. The skilled team can republish or recreate the content, adding more value.

▶ On-Page Optimization is a Must

On-page SEO is essential for optimizing a Private Blog Network (PBN). It ensures better indexing by optimizing meta tags, XML sitemaps, and robots.txt files, leading to faster content visibility. Enhancing the website’s loading speed across both web and mobile networks is crucial for improved user experience. Monitoring core web vitals will further boost the site’s credibility.

Lastly, the most critical aspect of on-page SEO is maintaining a secure, malware-free environment and launching the blog on HTTPS, ensuring trust and security over HTTP.

▶ Balance Of Inbound/Outbound Ratio

Maintaining a balance between the incoming link and outgoing links needs attention. The incoming links to the blogging website must be more to build an authoritative website. The natural growth of links will lead to SEO benefits. Link Building is done in the steps –

• Tier1- High authority website that you link with your main website
• Tier2 – Websites that are linked with tier 1
• Tier3 –  Lesser relevant links linked with the tier 2 website

➞ Pro Tip: To ensure natural link growth, it is important to create tier 1, 2, and 3  links rather than a cluster of links on the main website. You have to streamline the link-building process to ensure a smooth linking process and avoid Google penalties. 

▶ Diversify PBNs With Empowered Websites

The uniqueness of the PBN is a decisive parameter for its success. The crawlers identify unique features and strategies, resulting in a higher ranking. Also, the diversity will improve the credibility. You may use different domain registrars, hosting providers, IP addresses, CMS platforms, themes, and plugins to create diversity.

Simply put, you need to make an unidentified network for your website. One primary reason for creating diversification is to secure and protect the domain’s authenticity if the main website gets infected by viruses or malware.

▶ Easy Crawling Of PBN Using Block Link Building

Conducting a link gap analysis is required for easy web crawling. Tools like Moz and Aherf help you detect link gaps. Analyzing the competitor’s links can help you understand their link-building strategy. With the help of tools, you can crawl your competitor’s blogs. By looking at their links, you can develop a solid link-building strategy for your PBN.

➞ Pro Tip: Ensure you have blocked link checking on your PBN to avoid link crawling. You can prevent backlink checking by adding directives to your website’s robots.txt file and disallowing specific user agents or crawlers from accessing directories or pages. Moreover, there are plugins and extensions to help you restrict access to PBN using IP addresses.

▶ Task Automation

Posting the right content at the right time is more important to get maximum benefits from PBN sites. With the help of automation tools, you can share the blog immediately on social media. Also, you can create catchy snippets or excerpts for each post.

✅ How To Get Started With Building a Private Blog Network?

Starting a PBN is easy, but continuously improving the authority of your blogging site is essential. Undoubtedly, getting the domain rating and authority metrics indicates that you have built a successful PBN.

However, a further check is to link the PBN site blog to one of the leading website pages. If the organic traffic increases, you have hit the nail.

To get started with the simple PBN, you can opt for a cost-saving model with a top-rated digital marketing agency like indeedSEO. Let’s discuss a brief breakdown of creating and upkeep of your PBN:

•  Domain Acquisition– Acquiring an expired domain
•  Content Creation– Creating blog posts and guest posts with the right keywords
• SEO Specialist– Hiring an SEO team to provide design and SEO requirements
• Programming and . Development– building a website to launch blogs with backlinks
• Hosting and Maintenance- Monitoring, analyzing & maintaining PBN with higher credibility

So, now you are aware of the process of building a PBN. Remember, building PBN can undoubtedly improve the higher positions in SERP for keywords for which your website needs to be optimized. However, considering the reality, creating a PBN requires a substantial investment of time, money, and specialized SEO knowledge, with an added risk of attracting unwanted Google penalties, right?

With the insights shared here, you can start planning your PBN strategy to boost your business’s search visibility by partnering with a full-scale digital marketing agency. As they say, taking small, strategic steps rather than rushing in is better.

Get in touch with the IndeedSEO team for expert consultation!