How to Create a Product Listing on Amazon – A Complete Guide

How to Create a Product Listing on Amazon – In this guide, we will walk through a step-by-step instruction to know about how to create listings on Amazon. 

Amazon is the greatest eCommerce platform. In 2021, Amazon made over $450 billion in retail sales. Millions of sellers successfully grew their platform through the Amazon seller central program and Amazon’s FBA listing & customer service feature. 

Starting on the seller’s central platform can be overwhelming. However, the process of listing optimization on Amazon can be complicated, especially for newcomers. Therefore, newcomers find listing on the Amazon seller platform an intimidating task. 

If you also belong to the same category and are wondering how to create a listing on Amazon seller central. Then this is the best-fit place for you, here you will get a step-by-step guide for creating your first listing on Amazon. This blog will cover all the essentials you need to create an Amazon listing.

What Does Product Listing Optimization on Amazon Signify?

Product Listing on Amazon is the procedure of optimizing your product listing to increase traffic and conversion. This is to rank your product well in the search engine of Amazon for relevant keywords. Amazon product listing can be done by identifying keywords that people are searching for and incorporating them into your listing. 

This also includes details about the product, such as its title, description, features, pricing, images, and other important information like reviews and ratings, to help consumers make better purchasing decisions. The product page is a good chance to attract customers and convince them to buy. Hence, properly listing products on Amazon can help you to grow your e-commerce business faster.

Types of Amazon Products

In the Amazon seller central platform, there are 2.5 million active sellers and this number is growing at over 3,000 new sellers every day. Each of those Amazon sellers has to make a choice when it comes to fulfilling orders i.e., pay Amazon to do it, or manage the process on their own. 

As a seller, Amazon can ship orders on your behalf through the Fulfillment by Amazon (FBA) program or you can take full ownership through the Fulfillment by Merchant (FBM) program. Here is the main difference between Amazon FBA and FBM.

FBA

Fulfillment by Amazon seller central program in which a seller sends their product directly to Amazon’s fulfillment center. Amazon stores the inventory and handles the pickup, packing, and shipping of all your orders. Moreover, it will also handle customer service for orders. Amazon provides an Amazon customer service phone number to help customers track their orders and other assistance. 

FBM

Amazon seller central program, Fulfillment by Merchant is the program where sellers list their products on Amazon, but manage all storage, shipping, and customer support themselves or through a third-party fulfillment center. To increase your product visibility and sales, you should hire IndeedSEO to get top-notch Amazon PPC management service.

Steps to Create a New Product Listing on Amazon Seller Central Platform

Product listing optimization on Amazon is not complicated, it is a quite simple task. Go through the following instructions to create a new product listing on the seller central platform on Amazon.

• Conduct Keyword Research

Before listing your product, compile a comprehensive list of keywords that people search on Amazon to find products. Use tools like SellerApp Keyword Research and choose the top 4-5 keywords from the tool to add to your listing. Likewise, you can analyze keywords in your competitor’s listing to find high-performing keywords. 

Go to the SellerApp Reverse ASIN Tool and search with the top 3 of your competitor’s ASINs. Filter the result based on relevance and search volume and pick the top keywords to add to your listing. While creating a keywords list, consider including long-tail keywords and short-tail keywords to boost your brand’s visibility. 

• Login to Amazon Seller Central Account

Once you have the keywords, now you need to create the listing. For this, login to the Amazon seller account, and on the left sidebar, go to catalog “Add Products”. Then in the “Add Product Page”, you will get two o options to choose from. 

• “I’m Adding a Product Not Sold on Amazon.”  
• “I’m Uploading a File to Add Multiple Products.”

If you are listing a new product, then choose the first option, and choose the second option, if you are adding products in bulk. This is particularly used for business models, like Amazon doorshipping or retail arbitrage. 

• Select the Product Category and Subcategories

Next, you have to choose the appropriate category and subcategory for your product. The following are the ways to do the same.

• Search Method: Search your product type and pick the category that suits your product.
• Manual Method: Pick the parent category from the list and see the subcategories that match your product.

If you have any confusion about the product category, then go to Amazon and search for your seed keywords. Then open the SellerApp Chrome Extension and you will see the category with a similar product in the Product Analyzer tool.

• Fill in the Product Information

Now the categories are selected, it is time to create the listing by filling up product details. The product listing information dashboard is divided into 8 tabs. 

• Product Identity
• Vital Info
• Offer
• Product Details
• Variations
• Images
• Keywords

After this, enter the required information in all these tabs to create a product listing. Once done, click on Save and Complete to publish your listing on Amazon.

• Fill in the Product Identify Information

In the product identity tab, you need to fill in the following details.

✅Variations

Variations are a group of identical products that only differ based on size, color, etc. Choose yes if you want to list different variants of the product. Select ‘no’ if you don’t have any variant or want to set up only one variant at a time, and group them later. 

✅Item Name

The item name is the product title shoppers would see in the product listing. Here are the key aspects that you should follow while naming.

• Ensure the title matches the physical packaging of the product.
• Capitalize the first letter of each word, except conjunctions, prepositions, or articles.
• Keep the title detailed, with a keyword and brand name.
• Use numerals instead of using alphabets. 
• Don’t use characters like Æ, ©, or ® and promotional phrases like “Hot Item,” “Best Seller,” or Free worldwide shipping.
• Use appropriate punctuations, like hyphens, commas, and others, and abbreviations for measurements like “cm,” “oz,” “in,” and “kg.”
• Include color and size variations in the product titles for your child’s ASINs.

• Brand Name & External Product ID 

After entering the product details, fill in your brand name. Amazon may request for evidence, so if your brand is not registered submit the pictures of the products and packaging with your brand name. 

Now you have to provide a different product ID. These IDs are assigned to each item for effective product recognition. Then you will get a code from the GS1 portal. Once you filled the code in the required field, click on Continue to the next tab. 

• Fill in the Vital Information

In this section, you need to fill in all the vital details about the product you are listing. 

✅Product Description

It is recommended to provide detailed keyword-rich descriptions to help customers understand, evaluate, and purchase the product. Here are the tips to give a high-quality product description:

• Brand name.
• Specification, like color, size, or other.
• Material specification.
• Details regarding packaging and quality.

✅Bullet Points

Next, you must add bulletins while listing optimization on Amazon. This will appear next to the product images and describe your product’s benefits in detail. Below are the tips for creating the bullet points.

• Start every bullet point with capital letters.
• Don’t use ending punctuation.
• Write five features and benefits of the product.
• Ensure bulletins have similar lengths, not too long or short.
• Don’t use HTML and coding to create fancy symbols or emojis.

✅Product Details

• Number of Items: Show how many items you are selling under each unit
• Color: Provide what is the color of the product
• Included components: Identify the elements included in the product.

• Add Product Images

Images play a crucial role. Through this customers can visually evaluate and compare different features of the products with the images. You can add multiple images to the listing that show the product in use from various angles, and highlight various features, to help shoppers make informed decisions. Tips for adding product images.

• Every page must have at least one product image. However, adding 6 images and 1 video is good for optimum results.
• Confirm the pictures are precise, informative, and appealing to the vision. 
• Keep the image background white and ensure the product occupies at least 85% of the space.
• Maintain the image dimensions as 500 x 500 or 1000 x 1000 pixels for optimum quality. 

• Save and Launch

Once done with all the above steps, that’s it! You have successfully added all the information. Now is the time to review it, and click on the Save and Finish button to create your product listing.

How to List Products in Bulk on Amazon Seller Central

If you want to add more than one product to the list on Amazon. In this case, adding products on Amazon separately will take a lot of time. Fortunately, Amazon lets you create numerous product listings with the bulk listing feature. The following are the steps to list products in bulk. 

• In Seller Central, find the “Add Product” page, and pick the “I’m uploading a file to add multiple products” option. 
• Now download the Excel template based on your needs. Amazon provides you the templates for the below listed conditions:

1. List products already in Amazon’s catalog
2. List products not currently in Amazon’s catalog
3. Update price & quantity
4. Update product details

• After this, choose a relevant option to your needs, choose the product category, and generate a template.
• Once the template is downloaded, enter all the columns and upload the spreadsheet to the Seller Central dashboard. 
• You can also review the upload status of your products from the “Spreadsheet Upload Status” tab.

Cost of Product Listing Optimization on Amazon 

The overall cost of listing optimization on Amazon is $2000 per ASIN, with A+ Content with Full Listing Optimization services. However, it can differ depending on numerous elements, including keywords, product titles, descriptions, key features, images, search terms, and pricing. 

If you want to list your product on the Amazon seller central platform, but find it a tough job. Then get in touch with IndeedSEO. We specialize in Amazon PPC Marketing Management and serve our global clients with top-notch product listing services. 

Conclusion

Once you are familiar with all of Amazon’s policies, the process of listing products is straightforward. You can view your listing almost immediately when Amazon assigns it a unique ASIN. You may effortlessly select some tools and organize your product listing if you still have a problem. 

Automating inventory management can also help you prioritize more crucial tasks, like choosing the most suitable goods to offer on Amazon, by saving you time. Next, you should focus on getting customer reviews after setting up your product listing.

Frequently Asked Questions

Q. How to create a listing on Amazon?

Ans: To create a listing on the Amazon seller central platform, go to the product creation page or either pick an existing product or make your own. For a unique product, you should choose to Create a new listing. Now you have to choose your product categories and subcategories to classify your product. After this, upload clear images of the product and fill in the details of the product. Additionally, add the price and quantity and review and publish your listing.

Q. How can I add a video to an Amazon listing?

Ans: If you want to add a video while listing your product on Amazon, the following are the instructions on how you can do the same. 

• Log in to Amazon seller central and navigate to the page to upload and manage video.
• Now click on Upload Video and choose your product ASIN.
• After this, enter a title for the video, including the product name and brand name, and a short description of your video. 
• Then upload the video and click on Submit. Now Amazon will review it for 7 days and then it will appear on the product page.

Q.Is listing optimization on Amazon free?

Ans: You can create an Amazon seller account without any cost to you. However, when you get an order, the referral fees based on your product category and closing fees for every order received are applicable. And the remaining fees will depend on the fulfillment option and services you are availing. 

Q. How to create a bundle listing on Amazon?

Ans: To create a bundle listing on the Amazon seller platform, first, you need to identify complementary products and include key information about the products. Now check the Frequently Bought Together section and choose the main component. After that, choose the ASIN that is the most integral part of the bundle and now use Amazon’s Virtual Product Bundles tool to pick products to bundle together. Now it will assign the bundle a unique SKU and you can create the bundle’s title, bullets, description, and price. At last, you can upload up to nine images for the listing. 

Q.What is Amazon seller central?

Amazon Seller Central is a platform that helps you to oversee the status of your business on Amazon.in. It is a one-stop destination to manage, learn, and strategize for selling and potentially growing as a seller. Seller central dashboard allows you to list products on Amazon. and take care of shipping, and logistic requirements, track sales, and payments in real-time, and examine the business among other components.