Should You Buy Backlink? Reality Check In 2023

Are you planning to buy backlinks to grow your business in 2023? If yes, you might wonder whether it is a good or bad idea. Well, backlinks are indeed the lifeblood of SEO, and with them, business websites can boost their ranking and become reputed. Furthermore, backlinks are an affordable method to grow organic traffic to the business website.

But remember, the process of link-building is tough, daunting, and very time-consuming. This is the reason website owners buy paid links. But the question of whether you should buy backlinks is fiercely debated.

Considering this, let’s dive deep into the reality of buying backlinks!

Is buying backlinks a good idea?

According to experts in digital marketing, buying backlinks is against Google’s Webmaster Guidelines. If Google sees any websites getting a promotion on paid links, one of the two things will happen. First, Google will discount the links, which means Google will hinder your search engine rankings, and your website will look like it doesn’t exist.

Secondly, Google will penalize businesses as it has a group of professional human reviewers who will impose manual actions on websites. If you are seen buying paid links Google will not rank your website on SERP.

So, if you are planning to buy backlinks to earn organic traffic to your website, think twice before it gets too late . But before we discuss any other topic related to buying backlinks, let’s find out all about backlinks.

What is a backlink?

Backlinks, inbound links or incoming links, or one-way links one website to a page on another website via an anchor text. One of the best search engines, Google, and various others, consider backlinks to earn organic traffic. This indicates the site’s relevancy, quality, and authority to the web pages. 

Now the question is why is link building important for SEO? Link building is an important element to make SEO strategy successful. It helps in boosting online visibility and attracts quality traffic to the business website. If any website pages have many relevant backlinks, then there are high chances that the overall ranking of the website will boost.

Why do many people buy backlinks?

Many people buy paid links to improve their website’s search engine rankings. Backlinks, or incoming or inbound links, are links from other websites that point to your site. Search engines like Google consider backlinks as a signal of trust and authority. When any of the websites come up with high-quality backlinks search engines will consider that site as valuable and reputed as a result gets high ranking.

Below are some of the best reasons why people buy backlinks for their website: –

✔️ Search engine optimization (SEO)

Backlinks are an important part of SEO, and availing high-quality backlinks helps in improving a website’s visibility in SERPs. By buying backlinks, some website owners hope to boost their SEO efforts and increase their chances of ranking higher in search results.

✔️ Faster results

 Building backlinks organically can be a time-consuming process. It requires creating valuable content, promoting it, and hoping other websites will naturally link to it. Buying backlinks provides a shortcut, allowing website owners to quickly acquire many links and potentially see faster results in search engine rankings.

✔️ Competitive advantage

 In competitive industries, where many websites are vying for top positions in search results, buying backlinks is a way to gain an edge. By acquiring high-quality backlinks from reputable sources, website owners aim to surpass competitors and establish themselves as an authoritative site in their niche.

It’s worth noting that while buying backlinks may seem appealing, it can be a risky practice. Search engines like Google have sophisticated algorithms that can detect manipulative link-building techniques, including purchasing low-quality or spammy backlinks. If a website is found to be engaging in such practices, it can face penalties, including a drop in search rankings or even removal from search results altogether. Therefore, building organic, high-quality backlinks through content creation, outreach, and relationship building is generally recommended rather than buying them.

How should one buy backlinks?

Most website owners don’t know about it, but there is a long strategy to be safe. So, let’s find out how to buy backlinks: –

✔️ Learn how many backlinks you need

Before you invest your money into buying unlimited backlinks, you must know how many backlinks you need before targeting a keyword. Follow this step to avoid trying to rank for some impossible keywords. However, one of the best ways to identify this is to explore Ahrefs Keyword Explorer.

✔️ Go for link gap analysis

Once you know how many backlinks you need, you must know which authoritative sites you need links from. One of the best ways to do this is to explore link gap analysis.

✔️ Map out the anchor text

This is another step you must follow for buying backlinks, and if the anchor text is not optimized, your website will not rank and be penalized.

But ensure to avoid repeating the same anchor text repeatedly, called anchor text cycling. 

✔️ Ensure established drip dates.

This part of buying backlinks is very important as many people need to avoid buying backlinks in batches which is a big mistake. According to digital marketing experts, it’s best to buy backlinks frequently rather than in bulk which is a natural way to rank the site.

✔️ Always buy quality backlinks.

By following link gap analysis, ensure to buy high PR do-follow backlinks

 which will offer excellent results with time.

How much do backlinks cost?

If you talk about the raw price of buying backlinks it varies a lot. The reason is it wholly depends upon the type of link you are buying, type of industry you are dealing, and the website Domain rating. 

One of the studies conducted by Ahrefs states that all of the websites that are taking charge for giving backlinks range from $50 to $2,500. Moreover, the price of backlinks on  guest posts starts from $15 and goes up to $300. 

FAQ’s

Q: Is it good or bad to buy backlinks?

A: Buying backlinks is against Google guidelines, but many business websites buy them to boost their ranking. So, try not to buy backlinks; rather, invest that money in the best digital marketing agency.

Q: Does Google care about the number of backlinks?

A: Google is the number one search engine that puts less emphasis on the number of backlinks earned by a website. But as per the report, Google considers high-quality backlinks to rank websites. 

Q: Does Google allow paid backlinks to the website?

A: If you talk about the rules, Google doesn’t allow paid backlinks to the website. But Google does use paid links as a ranking signal, they explicitly don’t want those paid links to count. But for your safety you can try and hide those links paid status from Google at your own risk.

Q: Do backlinks help in bringing traffic to the website?

A: Backlinks are considered the backbone of SEO, and it helps business websites to boost traffic and ranking on SERPs. But it is only possible if the website earns high-quality backlinks. 

Q: Where can we buy high PR dofollow backlinks?

A: Before buying dofollow backlinks one must know why you need them for the website. Once you get this answer there are a number of places from where you can buy dofollow links like, Backlinks.com, BlackHatWorld, Digitalpoint, Fiverr, SeoClerk, and many more. 

Should you buy backlinks or not?

In the above post, you have read all about backlinks, how to buy backlinks, what is the wording of Google on buying paid links, etc. Overall, if you want your business website to come on top of the search engines, ensure you follow the rules and don’t take a risk of getting penalized by Google. On top of that, ensure to avoid low-quality backlinks, spammy outbound links, and make sure you assess every link against minimum set criteria before using.

Undoubtedly, paid links can easily boost ranking, but sooner or later, Google will start ignoring those backlinks you paid for. So, if you don’t want to get penalized and rank your website on search engines, invest your money in hiring the best digital marketing agency IndeedSEO. We are the leading SEO agency that have years of experience in earning backlinks for the websites to boost their ranking.