Parimatch Marketing Agency

Redefining the landscape of Casino and Online Gaming services

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About Parimatch Marketing

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Parimatch has cemented its position as the industry's trusted leader with the meteoric rise of online casinos and gaming platforms. Featuring a sophisticated UI/UX design, Parimatch offers an unparalleled betting experience. The platform redefines the benchmark for elite casino services.

We employed flawless, cutting-edge marketing strategies to elevate Parimatch's online gaming and casino services. We followed an expertly devised growth plan for Parimatch's outreach within the casino and gaming sector. Through our strategic planning, Parimatch maintained a consistently higher search engine ranking.

With expert-level understanding and marketing initiatives, Parimatch has achieved extraordinary visibility, securing dominant positions in SERPs. The brand establishment took a while, but we can affirm Parimatch's status as the ultimate destination for discerning online gaming.

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Results

  • Our efforts have driven Parimatch's consistent and exponential growth.
  • Parimatch has set a benchmark of excellence in casino services.
  • It is recognized as one of the most secure gaming and betting platforms, adhering to rules and legal regulations.
  • A key achievement has been establishing the largest online gaming network with satisfied clients and maintaining ongoing service relationships.
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Our Casino and Gaming Marketing Strategy

Frankly speaking, exploring the right marketing strategy and reaching out to the end customers was not an easy task. Initially, we started with a "trial and error marketing strategy." We kept on experimenting with new things, reaching out to people to learn their interests. Also, developing an error-free interface with e-payment integration took a while.

By implementing the right technology and marketing strategies, Parimatch successfully attracted website traffic and established a secure betting platform. With a vast network spanning the USA, UAE, India, China, Vietnam, Singapore, and more, Parimatch trusted our extensive casino industry experience. Our targeted paid marketing campaigns significantly boosted ROI, using key strategies such as:

  • Ensured the development of a keyword-centric, optimized website with proper linking
  • Opted for digital marketing campaigns (SEO, PPC) to advertise the platform
  • Ensured high search engine ranking for Parimatch by driving organic traffic
  • We developed a planned Affiliate marketing campaign to attract customers and generate revenue
  • To expand  Parimatch's reach and brand visibility, we opted for influence marketing techniques
  • Created a social media sensation for the casino and gaming brand- Parimatch by regularly posting engaging content, videos, and ads.
  • Lastly, we aimed to integrate (all-fit-in-one strategy) marketing campaigns to develop a top-ranking online gaming and casino experience platform.
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Get Ready for a Kick-Off Success of your Casino and
Betting Business!

Collaborate with the fast growing casino and online gaming marketing agency.Start looking beyond and take your betting business to next -level. Rely on our marketing services.

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The Challenge

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In the oversaturated market, establishing a casino brand is not at all an easy task.On top, maximizing the profit is the need of the business.  Providing the steady and secure platform to launch new games and betting options is a big challenge to retain a strong position in the casino industry.

However, Parimatch approached us with following challenges-

  • Lack of marketing knowledge
  • Lack of experienced team who can plan effective marketing plan
  • No experience in Casino Brand Building
  • No in-house team for running marketing teams and to track the campaigns
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IndeedSEO Strategy to Overcome Challenges

Recognizing the ever-changing gaming trends in the casino niche, we identified that success relies on effective marketing techniques. To tackle Parimatch's challenges, our casino marketing company implemented a strategic plan that included:

Traffic Gain:

We analyzed visitor behavior, locations, and page performance to drive consistent traffic, ensuring regular betting activity.

Competitor Analysis:

By understanding competitors and customer needs, we developed a targeted marketing plan that resonated with casino audiences.

Unique App Marketing:

We focused on mobile app marketing, significantly increasing Parimatch’s app downloads within 2-3 weeks by tapping into the growing mobile casino market.

Result-Driven SEO:

Implementing on-page, off-page, technical, and local SEO, we achieved a 49% increase in organic traffic, enhancing Parimatch’s search rankings.

Personalized User Experience:

We developed location-specific SEO and PPC strategies, introducing events, bonuses, and free gaming sessions, resulting in increased referral betting users.

Customer Loyalty:

Through effective app marketing, we ran loyalty programs and introduced fresh gaming options to keep regular players engaged.

Direct Marketing:

Engaging visuals of the casino environment, VIP programs, and prize opportunities encouraged more gameplay and customer engagement.

Action Plan for Parimatch Marketing

We began by assessing the online casino market size and growth potential, analyzing competitive data, and developing targeted marketing campaigns. We implemented reliable tracking and delivered top-tier strategies, services, reporting, and industry insights to drive growth. Here are the key tasks we executed:

Social Media Marketing Plan

To position Parimatch as a top-tier brand, we prioritized large-scale, social-first marketing to maximize reach. By running fast-paced social media campaigns, we conquered social media platforms by creating engaging content stuffed with optimized keywords.We executed end-to-end marketing services to develop social awareness, including influencer marketing, community management, paid performance, and social awareness campaigns.

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Paid Advertising (PPC) for Parimatch Brand

We opted for paid campaign marketing to capture the end user's attention and increase SERP results. In the growing competition of casino and online gaming platforms, exponential growth was the only way to win the race and grab the attention of regular gamers and gamblers. We opted for paid advertising by setting our path as follows:

  • Planned for the right casino and gaming keywords
  • Wrote exceptionally  user-centric content for casinos
  • Created detailed landing pages
  • Tracked and converted traffic to leads

Affiliate Marketing for Parimatch

With our effective affiliate marketing plan, we contacted influence and high-ranked affiliates to associate with Parimatch to promote its casino services. Within six months, Parimatch became a brand with the most influential affiliates. The steps we took involved:

  • Selected the segment of services to promote and control the affiliate marketing budget
  • Planned the Parimatch website
  • Signed up with affiliates already engaged in the casino business and offered them reasonable commissions
  • Successfully ranked higher and approached new players.
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Influencer Marketing

Our expert-level marketing team developed an effective campaign to develop Parimatch as the top-notch casino brand for online gaming and betting. We aimed to achieve higher brand awareness, engagement, and loyalty. We followed the best influencer marketing strategies, which included;

  • Set the target before approaching influencers.
  • Build genuine relations with influencers, providing fact-filled information about Parimatch.
  • Planned for target-based results by promoting influencing content
  • You are ensured that your brand reach will be maximized.

Choose the Smartest Way to Achieve Higher SERPs for Your Online Casino and Gaming Business!

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We are a top- tier marketing agency ensuring the success of your online casino brand building and consistent higher search engine ranking.

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The Bottom Line

We worked as the extension of Parimatch, a marketing partner, to ensure higher SERPs-driven tailor-fit goals. As an integrated part of Parimatch's team, we're not limited in our ability to shape the growth trajectory of the online casino and betting business. With an ROI-based marketing strategy, we could establish Parimatch- as the #1 casino and gaming platform!

Frequently Asked Questions

Casino SEO takes 2-4 weeks to show results. However, the result varies depending on the individual requirements. For Parimatch, we achieved remarkable achievement by gain organic traffic within 2 weeks.

The cost of basic casino SEO services is $1000. However the overall cost varies on the project requirements. Along with SEO, collaborating with an agency to develop the casino website and app would overall provide an affordable solution.

Ensuring that before starting SEO, the website uses HTTPS encryption for providing a secure browsing. For casino websites , security is the priority. For an online betting platform like Parimatch, we opted for SSL and encryption techniques.