{"id":30085,"date":"2026-08-14T05:48:06","date_gmt":"2026-08-14T05:48:06","guid":{"rendered":"https:\/\/indeedseo.com\/blog\/?p=30085"},"modified":"2026-08-14T05:48:06","modified_gmt":"2026-08-14T05:48:06","slug":"low-budget-influencer-marketing","status":"publish","type":"post","link":"https:\/\/indeedseo.com\/blog\/low-budget-influencer-marketing\/","title":{"rendered":"How To Do Influencer Marketing on a Small Budget","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media platforms have become popular marketing channels for modern businesses looking to engage with customers. Amongst multiple SMM strategies, influencer marketing offers one of the best returns on investment for brands across industries. However, to do influencer marketing on a small budget, businesses must focus on nano- and micro-influencers (1,000 to 50,000 followers) with high engagement rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional marketing agencies like IndeedSEO execute this by offering simple and cost-effective strategies such as trading free product samples for content, setting up affiliate commission codes, and reusing top-performing posts for paid social ads. Let\u2019s understand how to perform influencer marketing on a small budget.\u00a0<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Launch Your Influencer Marketing Campaign With IndeedSEO Today<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Launch Your Influencer Marketing Campaign With IndeedSEO Today<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<h2><b>What is Influencer Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing is a social media marketing strategy in which businesses partner with influencers to promote their brands. These social media influencers have dedicated online followings, helping the brand gain significant exposure. Influencers help with better product reach by directly recommending products to global audiences.<\/span><\/p>\n<h2><b>Core Influencer Marketing Strategies for Small Businesses on a Budget<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30093\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget.webp\" alt=\"Core Influencer Marketing Strategies \" width=\"1460\" height=\"640\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget.webp 1460w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget-300x132.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget-1024x449.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget-768x337.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget-1200x526.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Influencer-Marketing-Strategies-for-Small-Businesses-on-a-Budget-150x66.webp 150w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To run influencer marketing on a small budget, professional digital marketing agencies like IndeedSEO follow targeted strategies. Core strategies that can be managed under a small budget include:\u00a0<\/span><\/p>\n<h3><b>Target Nano and Micro-Influencers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Working with small creators is a great start to offer your brand exposure. Nano influencers (1,000 to 10,000 followers) and micro influencers (10,000 to 100,000) have small but focused and loyal audiences that can improve a brand\u2019s conversion rates. These creators are more useful because their promotions feel natural and personal.\u00a0<\/span><\/p>\n<p><strong>The smaller creators may offer:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower collaboration costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger niche relevance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More direct audience interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible content arrangements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunities for longer partnerships<\/span><\/li>\n<\/ul>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Always check for an influencer&#8217;s engagement before making a decision. Follower count can be manipulated, so brands need to check for actual audience interactions.<\/span><\/p>\n<h3><b>Use Cost-Efficient Compensation Models<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses can offer multiple cost-effective payment methods to stay under their budget while partnering with any influencer. Some of the most effective compensation models include:\u00a0<\/span><\/p>\n<h4><b>Trade Products for Posts (Gifting)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product gifting is one of the most common partnership compensations. Brands can trade their products or services to creators for their posts and promotions. However, a free product doesn\u2019t guarantee a post.<\/span><\/p>\n<h4><b>Set Up Affiliate and Commission Deals\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Affiliate Management operates as a clear path to keep social media creators actively sharing your products online. Marketing teams can generate unique creator discount codes, set up automatic profit-tracking links, and calculate performance commission rates. This simple bonus setup keeps influencers highly motivated over time, helping your company by driving sales.\u00a0<\/span><\/p>\n<h4><b>Hybrid compensation\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Brands can use a smaller fixed payment with sales-based commission and free products.\u00a0 This helps to create a long-term partnership with the influencers. This model suits multiple influencers, improving your chances of paid promotions.\u00a0<\/span><\/p>\n<h3><b>Repurpose Content and Leverage UGC<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the right permissions, your business can reuse creator content across your own marketing channels. It can act as a client testimonial and improve your content reach. This User-Generated Content can help brands run multiple ads on the content and benefit from global marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before reposting, clarify with the creator whether your brand can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repost the content organically<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it in paid advertisements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit or crop the content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish it on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it for a specific period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it across different platforms<\/span><\/li>\n<\/ul>\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Make clear agreements to protect your business rights and creators&#8217; rights.\u00a0<\/span><\/p>\n<h3><b>Track Core Performance Metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When businesses run campaigns under a budget, managing and checking where the costs are being used is essential. Focusing on core metrics can help you understand your opportunities and lost costs for better future collaborations. Use the following metrics to track campaign performance.\u00a0<\/span><\/p>\n\n<table id=\"tablepress-375\" class=\"tablepress tablepress-id-375\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Goal<\/th><th class=\"column-2\">Metrics to Track<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Awareness<\/td><td class=\"column-2\">Reach, impressions, video views<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Engagement<\/td><td class=\"column-2\">Comments, shares, saves, engagement rate<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Traffic<\/td><td class=\"column-2\">Link clicks, sessions, click-through rate<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Leads<\/td><td class=\"column-2\">Form submissions, sign-ups, cost per lead<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Sales<\/td><td class=\"column-2\">Purchases, revenue, conversion rate<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Content<\/td><td class=\"column-2\">Content produced, usage value, ad performance<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-375 from cache -->\n<h2><b>Step-By-Step Guide: How To Do Influencer Marketing on a Small Budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To run an influencer marketing campaign on a small budget, follow these steps:<\/span><\/p>\n<h3><b>1. Target The Right Influencers<\/b><\/h3>\n<p>Start with nano and micro creators. Ensure your brand finds creators in its niche to connect naturally. To assess a creator, check their recent views, comments, shares, and audience engagement rates to understand their performance. Don\u2019t rely only on followers.\u00a0<b><\/b><\/p>\n<h3><b>2. Choose Budget-Friendly Compensation Models<\/b><\/h3>\n<p>Assess your budget and then try to find out the right compensation model and fees for your influencer partner. You can choose from product gifting, affiliate commissions, or direct fee payment methods to start your content creation. Calculate your partnership fee based on the type and quantity of content the creator is willing to provide you. It can range from pictures, videos, reels, or stories.\u00a0<b><\/b><\/p>\n<h3><b>3. Set a Realistic Budget<\/b><\/h3>\n<p>Decide how much you want to spend on a campaign based on the budget decided before. Consider costs for product samples, shipping, commissions, and paid promotion.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A simple budget could look like this:<\/span><\/p>\n\n<table id=\"tablepress-374\" class=\"tablepress tablepress-id-374\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Campaign Cost<\/th><th class=\"column-2\">Marketing Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Creator compensation<\/td><td class=\"column-2\">50%<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Free products or samples<\/td><td class=\"column-2\">20%<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Content usage and promotion<\/td><td class=\"column-2\">15%<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Tracking and campaign tools<\/td><td class=\"column-2\">10%<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Contingency<\/td><td class=\"column-2\">5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-374 from cache -->\n<h3><b>4. Conduct Personalized Outreach<\/b><\/h3>\n<p>Avoid sending the same pitch to every creator. Create an outreach pitch and link how your product fits their audience. Keep the message clear and offer attractive compensation. A short, genuine message is usually better than a long sales pitch.<b><\/b><\/p>\n<h3><b>5. Set One Clear Campaign Goal<\/b><\/h3>\n<p>Start with one campaign objective. A clear goal helps prevent unnecessary spending. Your campaign goals can include better sales, visibility, or awareness.\u00a0<b><\/b><\/p>\n<p><strong>Your campaign objectives must follow this route:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Awareness campaign \u2192 Engagement campaign \u2192 Traffic campaign \u2192 Leads campaign \u2192 Sales campaign<\/span><\/p>\n<h3><b>6. Define Your Target Customer<\/b><\/h3>\n<p>Do not choose influencers before deciding who you want to reach. Target the right audience for your campaign to improve conversion rate.\u00a0<b><\/b><\/p>\n<p><strong>Consider your customer&#8217;s:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age range<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spending habits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common problems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferred social platforms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finalize the right market to launch your campaign to keep your audience targeted.\u00a0<\/span><\/p>\n<h3><b>7. Launch Your Campaign\u00a0<\/b><\/h3>\n<p>Launch your campaign and let creators make authentic content that fits their audience. Give every creator a unique discount code to help identify product page and website traffic and engagement from each collaboration.\u00a0<b><\/b><\/p>\n<h3><b>8. Repurpose Winning Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do not let good content go to waste after one post. With the right usage, strong videos and photos can be used for multiple promotions. Pay attention to which content gets the best response. If one creator&#8217;s video generates strong clicks or sales, use it regularly for paid campaigns.\u00a0<\/span><\/p>\n<h2><b>How to Find the Right Influencers Without Overspending<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Find high-impact influencers instead of expensive celebrities. Start by searching the social platforms where your customers spend time.<\/span><\/p>\n<p><strong>Look at:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor collaborations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer-created content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local creators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niche communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Existing brand mentions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When reviewing a creator, check their content for consistent engagement and genuine conversations. Also review their previous brand partnerships. If every post is a sponsored promotion, their audience may not like more promotional content.<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Launch Your Influencer Marketing Campaign With IndeedSEO Today<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Launch Your Influencer Marketing Campaign With IndeedSEO Today<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Want to reach more customers without overspending on influencer marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IndeedSEO can help your business build a focused influencer marketing strategy that reaches the right audience and supports your growth goals. From influencer research to campaign execution, our team manages your budget wisely, delivering high ROI on every campaign.\u00a0<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Social media platforms have become popular marketing channels for modern businesses looking to engage with customers. Amongst multiple SMM strategies, influencer marketing offers one of the best returns on investment for brands across industries. However, to do influencer marketing on a small budget, businesses must focus on nano- and micro-influencers (1,000 to 50,000 followers) with [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":7,"featured_media":30090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-30085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Do Influencer Marketing on a Small Budget<\/title>\n<meta name=\"description\" content=\"Struggling with a limited budget? IndeedSEO shares practical strategies to launch successful influencer campaigns without overspending.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indeedseo.com\/blog\/low-budget-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Influencer Marketing on a Small Budget\" \/>\n<meta property=\"og:description\" content=\"Struggling with a limited budget? 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