{"id":30069,"date":"2026-08-13T06:40:11","date_gmt":"2026-08-13T06:40:11","guid":{"rendered":"https:\/\/indeedseo.com\/blog\/?p=30069"},"modified":"2026-08-13T06:42:38","modified_gmt":"2026-08-13T06:42:38","slug":"online-reputation-management-strategies","status":"publish","type":"post","link":"https:\/\/indeedseo.com\/blog\/online-reputation-management-strategies\/","title":{"rendered":"How to Build an ORM Strategy From Scratch","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online reputation management is one of the most essential ways to influence and attract new customers. A professional ORM strategy includes monitoring, optimizing, and repairing your digital presence and brand mentions across search engines, listing sites, and social media platforms. However, to create a custom ORM strategy from scratch, businesses need a deep understanding of their performance and potential risks, robust review monitoring systems, and the ability to consistently produce branded content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to build an ORM strategy from scratch to support your business, follow along with this blog for detailed instructions.<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Build a Custom ORM Strategy For Your Business With IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Build a Custom ORM Strategy For Your Business With IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<h2><b>What Is an ORM Strategy and Why Businesses Need It?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ORM stands for Online Reputation Management. It is the practice of managing and optimizing a brand\u2019s online presence and reputation on multiple platforms. It helps monitor and share positive reviews about your business, presenting it as reliable and active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It covers the information people find when they search for your company, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forum discussions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ORM is used to manage and resolve user inquiries, helping to verify information and increasing business credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As users often research a company before making a booking or purchase, online reviews can influence their decision. A business with recent reviews and a positive brand image can help users engage with the brand with more confidence, improving conversions.<\/span><\/p>\n<p><strong>ORM can help businesses:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protect brand credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage customer feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify reputation risks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve search visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build customer trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to reputation issues faster<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A consistent reputation management strategy prevents branding issues by responding to reviews on time.<\/span><\/p>\n<h2><b>Core Components of an Online Reputation Management Strategy\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30081 size-full\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_.webp\" alt=\"Online Reputation Management Strategy\" width=\"1460\" height=\"640\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_.webp 1460w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_-300x132.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_-1024x449.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_-768x337.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_-1200x526.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/08\/Core-Components-of-an-Online-Reputation-Management-Strategy_-150x66.webp 150w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A strong Online Reputation Management strategy combines different services that are used in monitoring and responding to users on multiple platforms. Each component helps businesses control how their brand is presented and perceived online.<\/span><\/p>\n<h3><b>Reputation Monitoring<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A targeted Online Reputation Management (ORM) plan combines active tracking, client feedback, search presence, content creation, and strategic replies. Every strategy lets companies shape how people see and experience their business online.<\/span><\/p>\n<h3><b>Review Management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep a note of every mention, review, social chat, news item, and Google results. Regular checks help teams catch issues, rumors, or risks early. Follow reviews on Google, industry hubs, and major platforms. Answer professionally and use common complaints to fix internal issues.<\/span><\/p>\n<h3><b>Content Management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Watch what appears when buyers search your business, products, or top leaders. Improve helpful sites and share trustworthy pieces to boost search quality. Build clear, valuable content that proves expertise and resolves client queries. Case studies, blogs, FAQs, and testimonials are the most common content management tools.<\/span><\/p>\n<h3><b>Crisis Management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Track comments, tags, and direct notes on your social accounts. Reply steadily while keeping your tone polished and right for each audience. It is important to build clear plans for any major complaints, leaks, or bad press before any issue arises.<\/span><\/p>\n<h3><b>Data Tracking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Measure review stars, comments, reply times, search visibility, bad mentions, and sales. Regular updates show what succeeds and where to change.<\/span><\/p>\n<h2><b>Step-By-Step Guide: How to Build an ORM Strategy From Scratch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Building an ORM strategy from scratch starts with understanding how your audience currently views your brand online. It is important to understand how to manage feedback, improve online presence, and track changes over time.<\/span><\/p>\n<h3><b>1. Audit Your Current Online Reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start by finding out the real and initial brand presence of your business as a customer. This helps you understand your current reputation and find the right optimization elements.<\/span><\/p>\n<h4><b>Review Branded Search Results<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Search your business name and key services on Google. Check the first few pages for issues with loading and content. You can easily find outdated information, negative content, customer discussions, and third-party listings using this strategy.\u00a0<\/span><\/p>\n<p><strong>Look closely at:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search results for your brand name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company and executive profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry directories<\/span><\/li>\n<\/ul>\n<h4><b>Check Reviews and Social Mentions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Read recent customer reviews and public comments about your business. Look for repeated issues rather than focusing on one negative comment. If several comments mention the same issue, that is the first problem you must target in your strategy.\u00a0<\/span><\/p>\n<h4><b>Create a Reputation Baseline<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Record your current ratings, reviews, and brand mentions. You must check for negative mentions and business presence to understand your performance baseline. This gives you a starting point for measuring future progress.<\/span><\/p>\n<h3><b>2. Set Clear ORM Goals and Priorities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you understand your current reputation, decide what needs attention first. Your goals should match your actual business problems.<\/span><\/p>\n<h4><b>Choose Measurable Goals<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your ORM goals could include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing genuine customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving review response times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing unresolved complaints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updating inaccurate business information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving brand mentions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing positive brand mentions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choose key performance metrics and avoid vague goals to actually understand your growth.<\/span><\/p>\n<h4><b>Prioritize Reputation Risks<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Some reputational aspects can affect your business more than others. Rank problems based on their frequency, visibility, and impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A minor complaint can be managed easily. However, a serious allegation requires immediate escalation.<\/span><\/p>\n<h3><b>3. Manage Reviews and Customer Feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reviews are often one of the first things potential customers check before choosing a business. Managing them consistently should therefore be a core part of your ORM strategy.<\/span><\/p>\n<h4><b>Respond to Reviews Professionally<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Thank customers for positive feedback and address genuine complaints. Don\u2019t be rude or defensive, and keep your responses relevant to the customer&#8217;s concern. Make sure to have personalized replies for different reviews to showcase your online presence.<\/span><\/p>\n<h4><b>Encourage Genuine Customer Reviews<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ask customers for honest feedback after their service is completed. Make the process simple and explain how to post reviews for better conversions.<\/span><\/p>\n<p><strong>Never:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy positive reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create fake customer profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask employees to post misleading reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer rewards specifically for positive feedback<\/span><\/li>\n<\/ul>\n<h4><b>Use Feedback to Improve the Business<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">ORM should not stop at replying to customers. Review complaints that are common and address the problem instead of simply responding every time.<\/span><\/p>\n<h3><b>4. Strengthen Your Online Presence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A strong ORM strategy should also create more useful and trustworthy information about your brand.<\/span><\/p>\n<h4><b>Improve Branded Search Results<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Review your website pages, business profiles, directories, and other trusted sources. Make sure your company information is accurate and consistent. Optimize pages around important branded searches, including your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key executives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer questions<\/span><\/li>\n<\/ul>\n<h4><b>Publish Trust-Building Content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Useful content can help customers understand your business before they make a decision.<\/span><\/p>\n<p><strong>Consider publishing:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer success stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product resources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Focus on information that demonstrates real expertise rather than creating content only to promote your services.<\/span><\/p>\n<h4><b>Keep Business Profiles Updated<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Update your Google Business Profile, social accounts, and listing profiles. Remove any outdated information and keep contact information accurate and consistent across different platforms.<\/span><\/p>\n<h3><b>5. Monitor Results and Prepare for Reputation Risks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ORM is an ongoing process. Your reputation can change as new reviews, articles, comments, and search results appear.<\/span><\/p>\n<h4><b>Track Important ORM Metrics<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Monitor metrics such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average review rating<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New review volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review response rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average response time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positive and negative mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branded search visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reputation-related conversions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compare these numbers with the baseline created during your initial audit.<\/span><\/p>\n<h4><b>Create a Crisis Response Plan<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Serious reputation issues require faster, more targeted responses. Delegate teams in advance to specify who will monitor the issue, approve statements, and decide how serious issues must be solved.\u00a0\u00a0<\/span><\/p>\n<h4><b>Review Your Strategy Regularly<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Set a regular review schedule to assess your online performance. Monthly reviews can help identify new complaints, changing customer sentiment, and areas where your business needs to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful ORM strategy is not about making negative comments disappear. It is about building a credible online presence, responding responsibly, and improving the customer experience behind the reputation.<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Build a Custom ORM Strategy For Your Business With IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Build a Custom ORM Strategy For Your Business With IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Looking to hire a professional ORM Agency to manage your business presence?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IndeedSEO helps businesses take control of their online presence using custom ORM services. From review management and reputation monitoring to search result optimization, our services help improve brand credibility and create a more trustworthy online presence.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Online reputation management is one of the most essential ways to influence and attract new customers. A professional ORM strategy includes monitoring, optimizing, and repairing your digital presence and brand mentions across search engines, listing sites, and social media platforms. However, to create a custom ORM strategy from scratch, businesses need a deep understanding of [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":7,"featured_media":30070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1494],"tags":[],"class_list":["post-30069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orm-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an ORM Strategy From Scratch<\/title>\n<meta name=\"description\" content=\"Building an ORM strategy? 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