{"id":27662,"date":"2026-04-17T05:30:52","date_gmt":"2026-04-17T05:30:52","guid":{"rendered":"https:\/\/indeedseo.com\/blog\/?p=27662"},"modified":"2026-04-17T07:14:29","modified_gmt":"2026-04-17T07:14:29","slug":"guide-to-sticky-website-seo","status":"publish","type":"post","link":"https:\/\/indeedseo.com\/blog\/guide-to-sticky-website-seo\/","title":{"rendered":"What Is a Sticky Website? Complete Guide for SEO Beginners","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A sticky website is a common term used for websites that are designed to keep users engaged! When users engage with different websites online, some platforms feel seamless and extremely optimized, which either makes users stay for longer or return frequently. That high user engagement is referred to as \u201cstickiness\u201d for any website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SEO, this relates to better engagement signals, reduced bounce rate, and more visits. Search engines do measure this user interaction to rank websites online. For business operators or SEO beginners, understanding sticky website concepts can help boost your website&#8217;s performance online.<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Enhance User Experience with Sticky Website Strategies from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Enhance User Experience with Sticky Website Strategies from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<p><span style=\"font-weight: 400;\">This guide is all you need to know about what a sticky website is.<\/span><\/p>\n<h2><b>What Is a Sticky Website?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A sticky website is a website that keeps users engaged for longer. Such websites are optimized to let users explore linked pages, scroll more, and motivate users to interact with the content. A website delivers such high engagement when it offers clear content, fast performance, and easy navigation. A sticky website is optimized to answer user queries and guides them to related pages for in-depth information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In SEO, this improves key engagement signals such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Session duration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages per visit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These factors indicate to search engines about high content quality, which keeps your website ranked higher in SERP.<\/span><\/p>\n<h2><b>Why Website Stickiness Matters for SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Website stickiness improves how users interact with your content. This directly affects performance metrics that search engines analyze. When your content is clean and structured, visitors scroll, click, and read more, helping your page build its content and brand authority. Website Stickiness Matters for SEO because:<\/span><\/p>\n<h3><b>Your Content Is Seen as More Relevant<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When users stay longer on your website, it signals strong relevance to readers. Search engines understand that your content matches user intent, which boosts content authority.\u00a0<\/span><\/p>\n<h3><b>Engagement Metrics Improve<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A sticky website increases average user time spent on the site. These improved signals help strengthen SEO performance and reduce user bounce rate.<\/span><\/p>\n<h3><b>Conversion Chances Increase<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When users explore more pages, they build brand trust naturally. This makes them more likely to take action, whether it is signing up, contacting, or making a purchase.<\/span><\/p>\n<h3><b>Improved Return On Investment (ROI)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">More engagement leads to better conversions without increasing traffic costs. This improves ROI by making existing visitors more valuable and increasing overall marketing efficiency.<\/span><\/p>\n<h3><b>User Generates Consistent Business Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A sticky website encourages repeat visits. Users return for valuable content, creating a steady flow of traffic that supports long-term growth and business stability.<\/span><\/p>\n<h2><b>Key Elements of a Sticky Website<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27669 size-full\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website.webp\" alt=\"Key Elements of a Sticky Website\" width=\"1537\" height=\"697\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website.webp 1537w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website-300x136.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website-1024x464.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website-768x348.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website-1200x544.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/Key-Elements-of-a-Sticky-Website-150x68.webp 150w\" sizes=\"auto, (max-width: 1537px) 100vw, 1537px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating a sticky website is not about one feature. It is a system where design, content, and performance work together. Below are the most important elements that directly impact stickiness.<\/span><\/p>\n<h3><b>1. Strong Content Structure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sticky websites rely on content that is easy to scan and read. Your website must communicate value immediately.<\/span><\/p>\n<p><b>Use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short paragraphs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear subheadings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bullet points where needed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logical content flow<\/span><\/li>\n<\/ul>\n<p><b>A user should understand:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your page is about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How it helps them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why they should continue reading<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A well-structured page improves readability and keeps users engaged longer.<\/span><\/p>\n<h3><b>2. Internal Linking For Easy Navigation\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Internal links are not just for SEO bots. They also guide users to find similar content.\u00a0<\/span><\/p>\n<p><b>For example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link from a beginner guide to a detailed tutorial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect related blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest next steps clearly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do not overload pages with links. When users click internal links, it increases pages per session. This is a strong signal of a sticky website.<\/span><\/p>\n<h3><b>3. Fast Loading Speed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Speed is a technical factor that directly affects user engagement. If your website takes more than a few seconds to load, it reduces user experience UX.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users leave before engaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate increases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rankings may drop<\/span><\/li>\n<\/ul>\n<p><b>Key improvements include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimized images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reliable hosting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced unnecessary scripts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A fast website keeps users on the page long enough to engage.<\/span><\/p>\n<h3><b>4. Mobile-First Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most users access websites through mobile devices. A sticky website must work perfectly on different screen sizes. Ensure your websites are responsive.\u00a0<\/span><\/p>\n<p><b>This means addition of:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy-to-tap buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readable text without zooming<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast mobile load time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mobile usability is also a ranking factor, making it critical for SEO.<\/span><\/p>\n<h3><b>5. Engaging Visuals Without Distraction\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Design should support content, not hide it. Ensure your user interface (UI) is well optimized to keep the surfing seamless.\u00a0<\/span><\/p>\n<p><b>Use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean layouts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent spacing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple color schemes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant images<\/span><\/li>\n<\/ul>\n<p><b>Avoid:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too many pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auto-play videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flashy animations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A UI &amp; UX balanced page helps users stay engaged without feeling overwhelmed.<\/span><\/p>\n<h3><b>6. Clear Calls-to-Action (CTAs)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A sticky website guides users toward action. For example, after explaining SEO basics, suggest a related advanced guide. Good CTAs keep users engaged instead of leaving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not always mean sales. It can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reading another article<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for a newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloading a guide<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensure CTAs do not feel forced! Good CTAs keep users engaged rather than leaving.<\/span><\/p>\n<h2><b>How to Measure Website Stickiness: Guide for SEO Beginners<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we understand \u201cWhat Is a Sticky Website,\u201d let&#8217;s understand how to check if your business website is sticky. If you are an SEO beginner, you can start your research as follows:<\/span><\/p>\n<p><b>Check Session Duration:<\/b><span style=\"font-weight: 400;\"> Track how long users stay on your site. If sessions are longer, it shows your content and visuals are effective.\u00a0<\/span><\/p>\n<p><b>Monitor Bounce Rate:<\/b><span style=\"font-weight: 400;\"> A bounce rate helps to check how fast users are leaving the site. Lower ounce rates indicate better first impressions and content relevance.<\/span><\/p>\n<p><b>Analyze Pages Per Session: <\/b><span style=\"font-weight: 400;\">More pages per visit indicate web surfing. This reflects strong internal linking and content flow.<\/span><\/p>\n<p><b>Track Scroll Depth:<\/b><span style=\"font-weight: 400;\"> Check to see how far visitors scroll on your website. Deeper scrolling means your content holds attention till the end.<\/span><\/p>\n<p><b>Review Returning Visitors: <\/b><span style=\"font-weight: 400;\">Ensure your website has impactful content and structure for returning users. It means people find your website helpful enough to visit again.<\/span><\/p>\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Enhance User Experience with Sticky Website Strategies from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Enhance User Experience with Sticky Website Strategies from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A sticky website has the ability to engage users and bring repeated traffic to your website. It works by combining strong content, clear structure, and smooth site performance. For SEO beginners, this is one of the most practical ways to start their rank improvements. Sticky websites do not rely on advanced SEO strategies like backlinks or keywords, which helps SEO beginners to start optimization with SEO basics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more such in-depth industry updates, connect with IndeedSEO! We offer business top SEO services and strategies to improve their growth and performance using ethical SEO strategies custom-designed for every business.\u00a0<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A sticky website is a common term used for websites that are designed to keep users engaged! When users engage with different websites online, some platforms feel seamless and extremely optimized, which either makes users stay for longer or return frequently. That high user engagement is referred to as \u201cstickiness\u201d for any website. For SEO, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":7,"featured_media":27668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Sticky Website? Complete Guide for SEO Beginners<\/title>\n<meta name=\"description\" content=\"A sticky website keeps visitors coming back. Learn how it works, why it matters for SEO, and easy ways to improve engagement and retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indeedseo.com\/blog\/guide-to-sticky-website-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Sticky Website? Complete Guide for SEO Beginners\" \/>\n<meta property=\"og:description\" content=\"A sticky website keeps visitors coming back. Learn how it works, why it matters for SEO, and easy ways to improve engagement and retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indeedseo.com\/blog\/guide-to-sticky-website-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"IndeedSEO\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T05:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T07:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2026\/04\/What-Is-a-Sticky-Website_-Complete-Guide-for-SEO-Beginners.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"697\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Emily Carter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Carter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/indeedseo.com\/blog\/guide-to-sticky-website-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/guide-to-sticky-website-seo\/\"},\"author\":{\"name\":\"Emily Carter\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/470027f5b316010a2ffb2fc609b5a5c4\"},\"headline\":\"What Is a Sticky Website? 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